New Zealand March 2025: Ford Ranger claws back on top, BYD Shark 6 at #13

The Ford Ranger is the best-selling vehicle in New Zealand in March.

New vehicle sales in New Zealand edge up 2.6% year-on-year in March to 11,913, a poor showing given March 2024 was off -27.3% on the year prior, which itself was down -24% on March 2022… The Q1 volume is down -3.1% to 32,815. Toyota (+7.6%) is solid in first place in the brands ranking at 21.6% share, followed by Mitsubishi (-12%), Ford (-21.6%) and Kia (-12.1%) all faring miserably. In contrast Honda (+74.5%), Mazda (+50.5%), MG (+31.6%) and Nissan (+20.9%) all shine in the remainder of the Top 10. BYD (+449%) is once again the most dynamic near the top but slips out of the Top 10 at #12.

Model-wise, the Ford Ranger (-29.6%) reclaims the top spot off the Toyota RAV4 (-10.9%) for the first time this year and for just four sales. The Toyota Hilux (+9.5%) is solid at #3 and keeps the Ranger stuck at #3 year-to-date, with the RAV4 still leading the way by far. The Mitsubishi Triton (-28.3%) is back up to #4 but in freefall year-on-year while the Nissan Navara (+31.2%) makes it four pickup trucks in the Top 5. Mitsubishi also places the ASX (+18.2%) at #6 and the Outlander (+11.4%) at #7. The Toyota Corolla is back up to #9, its first Top 10 finish since last November, and is rewarded with a spot in the Q1 Top 20. After repeating at #10, the BYD Shark 6 is down to a still very respectable #13 this month.

Previous month: New Zealand February 2025: BYD Shark 6 repeats at #10

One year ago: New Zealand March 2024: Mitsubishi (+76.6%) defies devastated market

Full March 2025 Top 73 All brands and Top 20 models below.