Australia March 2025: BYD #1 Chinese brand, BEVs down -19.9%
The BYD Shark 6 is the third best-selling pickup in Australia again.
For the first time this year, the Australian new vehicle market is in positive, delivering a new March record at 111,617 units (+1.8%). Q1 sales are off -2.8% to 295,952. The most interesting set of stats this month is sales by alimentation that show petrol off -8.3% to 43,785, diesel down -1.2% to 31,548, HEVs up 22.8% to 16,830 but BEVs sinking -19.9% to just 8,385 and 7.5% share vs. 9.5% a year ago. This is due in large part to Tesla’s struggles. Finally PHEV units surge 380.1% to 6,932 as customers rush to register their vehicle before the end of the Fringe Benefits Tax exemption for PHEVs on March 31. Private sales edge down -2.5% to 54,806 while business fleets are up 4.7% to 41,404. Rental fleets sink -13.5% to 5,434 and government sales skid -13.9% to 2,826.
SUV sales continue to surge at +26.3% to 67,586 and 60.6% share vs. 58.9% last year and 55% two years ago, with Light Commercials up 6.5% to 24,560 and 22% share vs. 21% in March 2024 and 22.6% the year prior. Passenger Cars freefall again at -12.9% to 15,335 and 13.7% share vs. 16.1% last year and 17.7% two years ago. Heavy commercial vehicles are down -20.6% to 3,448 and 3.1% share. All states and territories are in positive this month except from Queensland (-4.8% to 22,417). Western Australia leads the charge at +13.6% to 12,577 sales, followed by Tasmania +12.2% to 1,806, the Australian Capital Territory (+10.7% to 1,753) and South Australia (+4.5% to 7,304) and Northern Territory (+3.8% to 965). Volume leaders New South Wales (+1.7% to 34,367) and Victoria (+1.1% to 30,428) are more discreet. Looking at sales by country of origin, Japan is up 1% to 33,916, Thailand down -10% to 21,803 followed closely by China up 21% to 21,358. South Korea is off -3.4% to 13,288 and Germany up 12.6% to 5,424.
The Ford Ranger is back to the #1 overall ranking for the first time since last June.
In the brands charts, Toyota (+8.3%) is very solid year-on-year but its March share (18.4%) is below its YTD level (19.5%. Ford (-6.2%) reclaims the 2nd spot it held over the Full Year 2024 despite a significant loss. Mazda (-3%) and Kia (+3.4%) are relegated to #3 and #4 respectively ahead of Mitsubishi (-7.6%) in difficulty. Hyundai (+13.8%) rallies back up but is stuck in 6th place. The performer of the month is without a doubt BYD (+196.6%) tripling its sales year-on-year and breaking into the Top 10 for the first time directly at #7. BYD is therefore the best-selling Chinese brand in Australia for the first time. GWM (+21.4%) also impresses at #8, breaking its volume record at 4,393. MG (-0.6%) is down to #10. Chery (+293.2%) continues to gear up spectacularly. In contrast Tesla (-53%) is decimated. We welcome Geely at #35. Not reporting sales are Deepal, Ineos, Mahindra, Smart and Xpeng.
Model-wise, the Ford Ranger (-12.9%) is back to the top spot for the first time since last June and despite a steep year-on-year fall. The Toyota RAV4 (-14.8%) is dethroned but holds onto the YTD top spot for now (and for just 576 sales). The Toyota Hilux (+2.2%) remains in third place ahead of the Mitsubishi Outlander (+8.7%) at a record #4 also hit in June 2024. The Toyota Prado (+543.7%) rounds out the Top 5 with a stellar year-on-year lift due to the new model. The BYD Shark 6 spectacularly repeats at #6 with a record 2.5% share, proving that last month’s result was not a fluke. However sales have definitely been boosted by the upcoming end of the tax exemption on PHEVs.
Previous month: Australia February 2025: BYD Shark 6 lands with a bang
One year ago: Australia March 2024: Ford up to #2 brand, Everest breaks ranking record
Full March 2025 Top 52 All brands and Top 40 models below.
Australia March 2025 – brands:
| Pos | Brand | Mar-25 | % | /24 | Feb | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 20,541 | 18.4% | + 8.3% | 1 | 57,797 | 19.5% | + 2.8% | 1 | 1 |
| 2 | Ford | 8,232 | 7.4% | – 6.2% | 4 | 21,399 | 7.2% | – 5.6% | 3 | 2 |
| 3 | Mazda | 8,000 | 7.2% | – 3.0% | 2 | 25,119 | 8.5% | + 5.7% | 2 | 3 |
| 4 | Kia | 7,307 | 6.5% | + 3.4% | 3 | 19,734 | 6.7% | + 4.3% | 4 | 4 |
| 5 | Mitsubishi | 7,265 | 6.5% | – 7.6% | 5 | 19,065 | 6.4% | – 5.6% | 5 | 5 |
| 6 | Hyundai | 6,813 | 6.1% | + 13.8% | 6 | 18,286 | 6.2% | + 2.4% | 6 | 6 |
| 7 | BYD | 4,811 | 4.3% | + 196.6% | 11 | 8,767 | 3.0% | + 95.6% | 12 | 17 |
| 8 | GWM | 4,393 | 3.9% | + 21.4% | 7 | 11,579 | 3.9% | + 13.5% | 7 | 10 |
| 9 | Nissan | 4,079 | 3.7% | – 18.0% | 9 | 10,673 | 3.6% | – 25.3% | 9 | 9 |
| 10 | MG | 3,926 | 3.5% | – 0.6% | 8 | 11,405 | 3.9% | – 8.2% | 8 | 7 |
| 11 | Isuzu Ute | 3,508 | 3.1% | – 19.4% | 12 | 9,115 | 3.1% | – 28.8% | 11 | 8 |
| 12 | Subaru | 3,201 | 2.9% | – 15.0% | 10 | 9,636 | 3.3% | – 9.4% | 10 | 11 |
| 13 | Tesla | 2,829 | 2.5% | – 53.0% | 17 | 5,160 | 1.7% | – 59.7% | 17 | 12 |
| 14 | Volkswagen | 2,701 | 2.4% | – 10.7% | 13 | 7,199 | 2.4% | – 19.2% | 13 | 13 |
| 15 | Mercedes | 2,531 | 2.3% | + 33.0% | 15 | 6,257 | 2.1% | + 27.4% | 14 | 15 |
| 16 | BMW | 2,456 | 2.2% | – 3.0% | 16 | 5,628 | 1.9% | – 3.7% | 16 | 14 |
| 17 | Chery | 2,182 | 2.0% | + 293.2% | 14 | 6,057 | 2.0% | + 216.6% | 15 | 22 |
| 18 | Honda | 1,764 | 1.6% | + 8.4% | 19 | 4,242 | 1.4% | – 9.4% | 19 | 20 |
| 19 | Suzuki | 1,705 | 1.5% | – 15.7% | 18 | 4,464 | 1.5% | – 15.6% | 18 | 16 |
| 20 | Lexus | 1,295 | 1.2% | + 17.1% | 22 | 3,318 | 1.1% | + 11.0% | 22 | 21 |
| 21 | Audi | 1,234 | 1.1% | – 4.3% | 21 | 3,392 | 1.1% | – 3.6% | 21 | 19 |
| 22 | LDV | 1,215 | 1.1% | – 9.7% | 20 | 3,561 | 1.2% | – 21.7% | 20 | 18 |
| 23 | Land Rover | 931 | 0.8% | + 34.3% | 23 | 1,963 | 0.7% | + 13.1% | 23 | 24 |
| 24 | Volvo | 725 | 0.6% | + 13.1% | 24 | 1,904 | 0.6% | + 0.8% | 24 | 23 |
| 25 | Mini | 611 | 0.5% | + 90.9% | 26 | 1,394 | 0.5% | + 69.4% | 26 | 30 |
| 26 | Porsche | 468 | 0.4% | – 27.7% | 25 | 1,446 | 0.5% | – 22.3% | 25 | 25 |
| 27 | Skoda | 459 | 0.4% | – 14.2% | 30 | 1,100 | 0.4% | – 29.2% | 29 | 28 |
| 28 | Cupra | 416 | 0.4% | + 95.3% | 34 | 788 | 0.3% | + 36.1% | 31 | 33 |
| 29 | Renault | 388 | 0.3% | – 27.2% | 28 | 1,163 | 0.4% | – 20.2% | 27 | 26 |
| 30 | KGM Ssangyong | 378 | 0.3% | – 20.9% | 27 | 1,114 | 0.4% | – 18.6% | 28 | 27 |
| 31 | Chevrolet | 360 | 0.3% | + 12.5% | 29 | 1,007 | 0.3% | + 12.8% | 30 | 29 |
| 32 | Ram | 266 | 0.2% | – 29.1% | 31 | 768 | 0.3% | – 26.2% | 32 | 31 |
| 33 | Fiat | 199 | 0.2% | + 111.7% | 35 | 532 | 0.2% | + 58.3% | 34 | 34 |
| 34 | Jeep | 190 | 0.2% | – 19.1% | 32 | 543 | 0.2% | – 25.6% | 33 | 32 |
| 35 | Geely | 188 | 0.2% | new | – | 188 | 0.1% | new | 40 | – |
| 36 | Polestar | 182 | 0.2% | + 116.7% | 36 | 389 | 0.1% | + 11.8% | 36 | 36 |
| 37 | Peugeot | 167 | 0.1% | + 18.4% | 38 | 373 | 0.1% | – 24.5% | 37 | 35 |
| 38 | Genesis | 121 | 0.1% | – 6.9% | 37 | 336 | 0.1% | + 0.3% | 38 | 37 |
| 39 | JAC | 117 | 0.1% | new | 33 | 525 | 0.2% | new | 35 | – |
| 40 | Zeekr | 112 | 0.1% | new | 39 | 211 | 0.1% | new | 39 | – |
| 41 | Leapmotor | 87 | 0.1% | new | 43 | 138 | 0.0% | new | 42 | 48 |
| 42 | Jaguar | 65 | 0.1% | – 28.6% | 40 | 151 | 0.1% | – 23.4% | 41 | 38 |
| 43 | Maserati | 45 | 0.0% | + 4.7% | 46 | 88 | 0.0% | – 12.9% | 44 | 40 |
| 44 | Alfa Romeo | 44 | 0.0% | – 12.0% | 41 | 119 | 0.0% | – 42.8% | 43 | 39 |
| 45 | Ferrari | 33 | 0.0% | + 22.2% | 45 | 58 | 0.0% | + 7.4% | 46 | 42 |
| 46 | Lamborghini | 28 | 0.0% | + 47.4% | 42 | 82 | 0.0% | + 78.3% | 45 | 41 |
| 47 | Aston Martin | 23 | 0.0% | – 4.2% | 44 | 55 | 0.0% | + 34.1% | 47 | 45 |
| 48 | Bentley | 12 | 0.0% | – 25.0% | 47 | 32 | 0.0% | – 30.4% | 48 | 43 |
| 49 | McLaren | 9 | 0.0% | + 80.0% | 49 | 20 | 0.0% | + 100.0% | 49 | 47 |
| 50 | Lotus | 5 | 0.0% | – 84.8% | 50 | 16 | 0.0% | – 72.9% | 51 | 44 |
| 51 | Rolls-Royce | 4 | 0.0% | + 100.0% | 48 | 19 | 0.0% | + 111.1% | 50 | 49 |
| 52 | Citroen | 0 | 0.0% | – 100.0% | 51 | 5 | 0.0% | – 82.8% | 52 | 46 |
Australia March 2025 – models:
| Pos | Model | Mar-25 | % | /23 | Feb | 2025 | % | /24 | Pos | FY24 |
| 1 | Ford Ranger | 4,932 | 4.4% | – 12.9% | 2 | 13,226 | 4.5% | – 16.1% | 2 | 1 |
| 2 | Toyota RAV4 | 4,321 | 3.9% | – 14.8% | 1 | 13,802 | 4.7% | + 36.3% | 1 | 2 |
| 3 | Toyota Hilux | 4,081 | 3.7% | + 2.2% | 3 | 10,999 | 3.7% | – 11.9% | 3 | 3 |
| 4 | Mitsubishi Outlander | 3,005 | 2.7% | + 8.7% | 5 | 7,480 | 2.5% | + 6.1% | 5 | 5 |
| 5 | Toyota Prado | 2,871 | 2.6% | + 543.7% | 4 | 8,441 | 2.9% | + 163.0% | 4 | 37 |
| 6 | BYD Shark 6 | 2,810 | 2.5% | new | 6 | 4,836 | 1.6% | new | 12 | – |
| 7 | Ford Everest | 2,100 | 1.9% | – 7.2% | 20 | 4,986 | 1.7% | + 10.8% | 10 | 6 |
| 8 | Isuzu D-Max | 2,088 | 1.9% | – 15.3% | 7 | 6,196 | 2.1% | – 22.0% | 6 | 4 |
| 9 | MG ZS | 2,020 | 1.8% | – 1.3% | 11 | 4,952 | 1.7% | – 21.3% | 11 | 9 |
| 10 | Hyundai Kona | 2,011 | 1.8% | + 25.1% | 10 | 5,201 | 1.8% | + 30.1% | 9 | 17 |
| 11 | Mitsubishi Triton | 1,954 | 1.8% | + 0.0% | 16 | 4,597 | 1.6% | – 5.7% | 15 | 14 |
| 12 | Nissan X-Trail | 1,945 | 1.7% | – 10.0% | 14 | 4,561 | 1.5% | – 18.5% | 16 | 16 |
| 13 | Kia Sportage | 1,847 | 1.7% | – 12.6% | 9 | 5,600 | 1.9% | + 9.2% | 7 | 10 |
| 14 | Hyundai Tucson | 1,831 | 1.6% | + 22.7% | 15 | 4,736 | 1.6% | + 1.1% | 13 | 12 |
| 15 | Mazda CX-5 | 1,734 | 1.6% | – 18.7% | 8 | 5,538 | 1.9% | + 0.8% | 8 | 8 |
| 16 | Tesla Model Y | 1,725 | 1.5% | – 60.6% | 31 | 3,114 | 1.1% | – 54.4% | 26 | 11 |
| 17 | GWM Haval Jolion | 1,568 | 1.4% | + 30.3% | 18 | 4,160 | 1.4% | + 20.2% | 18 | 24 |
| 18 | Toyota Corolla | 1,527 | 1.4% | – 24.7% | 12 | 4,671 | 1.6% | – 27.1% | 14 | 7 |
| 19 | Isuzu MU-X | 1,420 | 1.3% | – 24.7% | 41 | 2,919 | 1.0% | – 39.9% | 31 | 15 |
| 20 | GWM Haval H6 | 1,380 | 1.2% | + 63.7% | 25 | 3,201 | 1.1% | + 45.3% | 25 | 41 |
| 21 | Mazda BT-50 | 1,277 | 1.1% | – 8.1% | 17 | 3,868 | 1.3% | – 1.9% | 19 | 22 |
| 22 | Chery Tiggo 4 Pro | 1,252 | 1.1% | new | 28 | 3,338 | 1.1% | new | 21 | 116 |
| 23 | Mazda CX-3 | 1,220 | 1.1% | – 16.8% | 13 | 4,337 | 1.5% | + 2.7% | 17 | 13 |
| 24 | Toyota Corolla Cross | 1,220 | 1.1% | + 56.6% | 27 | 3,211 | 1.1% | + 33.0% | 23 | 42 |
| 25 | Toyota Yaris Cross | 1,191 | 1.1% | + 169.5% | 30 | 3,015 | 1.0% | + 61.4% | 30 | 46 |
| 26 | Tesla Model 3 | 1,104 | 1.0% | – 32.6% | 44 | 2,046 | 0.7% | – 65.6% | n/a | 18 |
| 27 | Subaru Forester | 1,083 | 1.0% | – 17.7% | 22 | 3,208 | 1.1% | – 10.5% | 24 | 25 |
| 28 | Toyota Hiace | 1,052 | 0.9% | + 15.2% | 19 | 3,212 | 1.1% | + 8.0% | 22 | 23 |
| 29 | Mitsubishi ASX | 1,001 | 0.9% | – 9.2% | 23 | 3,439 | 1.2% | + 10.6% | 20 | 29 |
| 30 | Kia Sorento | 977 | 0.9% | + 2.3% | 32 | 2,483 | 0.8% | – 2.7% | 34 | 38 |
| 31 | Kia Carnival | 916 | 0.8% | + 54.7% | 33 | 2,402 | 0.8% | + 40.7% | 35 | 34 |
| 32 | Mazda3 | 905 | 0.8% | – 1.8% | 21 | 3,104 | 1.0% | + 14.3% | 27 | 32 |
| 33 | Hyundai i30 | 903 | 0.8% | – 11.6% | 35 | 2,624 | 0.9% | – 36.3% | 33 | 26 |
| 34 | Mazda CX-30 | 893 | 0.8% | – 5.7% | 26 | 3,061 | 1.0% | + 4.4% | 29 | 27 |
| 35 | Subaru Outback | 885 | 0.8% | – 4.7% | 38 | 2,300 | 0.8% | – 10.0% | 38 | 33 |
| 36 | Subaru Crosstrek | 874 | 0.8% | – 16.7% | 24 | 2,905 | 1.0% | – 6.7% | 32 | 31 |
| 37 | MG 3 | 864 | 0.8% | – 11.7% | 29 | 3,081 | 1.0% | + 6.6% | 28 | 28 |
| 38 | Toyota Land Cruiser PU/CC | 843 | 0.8% | – 10.3% | 40 | 2,304 | 0.8% | – 26.5% | 37 | 30 |
| 39 | Nissan Navara | 840 | 0.8% | – 23.7% | 37 | 2,364 | 0.8% | – 23.2% | 36 | 35 |
| 40 | Kia Picanto | 815 | 0.7% | + 56.4% | 54 | 1,915 | 0.6% | + 99.7% | n/a | 61 |
Source: VFACTS, EVC
This Post Has 4 Comments
Why Australians love Mitsubishi so much is beyond me. The Outlander and ASX are mediocre, outdated products that suffer from abysmal sales everywhere else.
Cheap and reliable, a lot of people don’t care about performance or technology
Also, the Outlander it’s not outdated, it was launched in 2022 and it’s a sucess in the US and Canada.
The ASX is outdated but it’s very cheap and much more reliable than any european vehicle. They also have the Eclipse Cross, the Triton, etc..
The ASX is now on runout mode,a new model that will be Renault-based,will be released later this year.