Thailand January 2025: Isuzu D-Max back in charge, BYD Sealion 7 lands at #6
The BYD Sealion 7 is an instant blockbuster in Thailand.
63,614 new light vehicles found a Thai home in January, compared to 29,966 in December. Toyota remains ultra dominant at 36.8% share, however this is markedly below its FY2024 level of 40.3%. Isuzu shows signs of recovery and climbs back up past Honda to 2nd place with 14.1% share. In fact, this is more due to weak results by Honda at 11.7% share vs. 14% over FY2024. BYD advances to #4 for the 2nd time in the past 6 months while Mitsubishi rounds out the Top 5. MG is up to 3.5% share vs. 2.7% last year and Changan is up to #8 and 2.9% share vs. #14 and 1% over FY2024. GAC Aion also impresses at #10 with 1.6% share vs. #15 and 0.9% over FY2024. We welcome Denza landing directly #14.
Model-wise, the Isuzu D-Max (11.3% share) benefits from an off month from the Toyota Hilux (9.3% vs. 12.9% in FY2024) to take charge for the first time in at least 6 months. The Toyota Yaris Ativ, Yaris Cross and Honda City camp on their traditional rankings to close up the Top 5. Astonishing result for the BYD Sealion 7 landing directly at #6 with 2.8% share for its first appearance in the ranking. The Isuzu MU-X is up three spots on last month to #7 and the Honda HR-V up nine to #8. The Changan Deepal S07 is up to #13 vs. #26 over the FY2024.
Previous post: Thailand Full Year 2024: Toyota Hilux reclaims lead for first time in 5 years
Full January 2025 Top 40 All brands and Top 197 All models below.
Thailand January 2025 – brands:
Pos | Brand | Jan-25 | % | Dec | FY24 |
1 | Toyota | 23,436 | 36.8% | 1 | 1 |
2 | Isuzu | 8,963 | 14.1% | 2 | 3 |
3 | Honda | 7,470 | 11.7% | 3 | 2 |
4 | BYD | 4,355 | 6.8% | 5 | 6 |
5 | Mitsubishi | 3,205 | 5.0% | 4 | 4 |
6 | Ford | 2,255 | 3.5% | 6 | 5 |
7 | MG | 2,244 | 3.5% | 7 | 7 |
8 | ChangAn | 1,844 | 2.9% | 10 | 14 |
9 | BMW | 1,143 | 1.8% | 8 | 8 |
10 | GAC Aion | 1,037 | 1.6% | 15 | 15 |
11 | Neta | 985 | 1.5% | 9 | 12 |
12 | Mercedes | 948 | 1.5% | 12 | 10 |
13 | Mazda | 877 | 1.4% | 11 | 9 |
14 | Denza | 769 | 1.2% | – | – |
15 | Nissan | 684 | 1.1% | 13 | 11 |
16 | Ora | 514 | 0.8% | 16 | 20 |
17 | Volvo | 354 | 0.6% | 17 | 18 |
18 | Suzuki | 349 | 0.5% | 18 | 13 |
19 | Haval | 283 | 0.4% | 19 | 19 |
20 | Mini | 259 | 0.4% | 22 | 21 |
21 | Hyundai | 256 | 0.4% | 21 | 16 |
22 | Jaecoo | 250 | 0.4% | 20 | 32 |
23 | Zeekr | 183 | 0.3% | 27 | 30 |
24 | Chery | 157 | 0.2% | 33 | 37 |
25 | Porsche | 140 | 0.2% | 23 | 22 |
26 | Xpeng | 123 | 0.2% | 24 | 31 |
27 | Kia | 98 | 0.2% | 25 | 28 |
28 | TANK | 88 | 0.1% | 28 | 25 |
29 | Tesla | 68 | 0.1% | 14 | 17 |
30 | Lexus | 64 | 0.1% | 30 | 23 |
31 | Audi | 62 | 0.1% | 29 | 26 |
32 | Subaru | 61 | 0.1% | 31 | 24 |
33 | Wuling | 42 | 0.1% | 26 | 27 |
34 | Land Rover | 16 | 0.0% | 35 | 33 |
35 | Peugeot | 16 | 0.0% | 32 | 29 |
36 | Bentley | 7 | 0.0% | 34 | 35 |
37 | Maserati | 6 | 0.0% | 36 | 36 |
38 | Leapmotor | 2 | 0.0% | – | – |
39 | Jaguar | 1 | 0.0% | – | 40 |
Thailand January 2025 – models:
Pos | Model | Jan-25 | % | Dec | FY24 |
1 | Isuzu D-Max | 7,211 | 11.3% | 2 | 2 |
2 | Toyota Hilux Revo | 5,901 | 9.3% | 1 | 1 |
3 | Toyota Yaris Ativ | 5,381 | 8.5% | 3 | 3 |
4 | Toyota Yaris Cross | 4,003 | 6.3% | 4 | 4 |
5 | Honda City | 3,385 | 5.3% | 5 | 5 |
6 | BYD Sealion 7 | 1,757 | 2.8% | – | – |
7 | Isuzu MU-X | 1,752 | 2.8% | 10 | 11 |
8 | Honda HR-V | 1,707 | 2.7% | 17 | 6 |
9 | Toyota Corolla Cross | 1,605 | 2.5% | 8 | 8 |
10 | Toyota Fortuner | 1,566 | 2.5% | 12 | 9 |
11 | BYD Dolphin | 1,446 | 2.3% | 6 | 10 |
12 | Ford Ranger | 1,365 | 2.1% | 7 | 7 |
13 | Changan Deepal S07 | 1,221 | 1.9% | 19 | 26 |
14 | Honda Civic | 1,201 | 1.9% | 13 | 13 |
15 | Mitsubishi Triton | 1,176 | 1.8% | 9 | 19 |
16 | MG 4 | 1,114 | 1.8% | 25 | 23 |
17 | Mitsubishi Xpander | 1,101 | 1.7% | 11 | 14 |
18 | Toyota Hiace | 892 | 1.4% | 16 | 17 |
19 | Ford Everest | 888 | 1.4% | 18 | 15 |
20 | Toyota Hilux CHAMP | 834 | 1.3% | 15 | 21 |
21 | Honda CR-V | 820 | 1.3% | 20 | 12 |
22 | Denza D9 | 769 | 1.2% | – | – |
23 | Toyota Yaris | 741 | 1.2% | 23 | 18 |
24 | Toyota Camry | 699 | 1.1% | 21 | 39 |
25 | Toyota Corolla Altis | 619 | 1.0% | 14 | 16 |
26 | Neta V | 576 | 0.9% | 22 | 22 |
27 | Ora Good Cat | 485 | 0.8% | 27 | 40 |
28 | Mazda2 | 481 | 0.8% | 31 | 24 |
29 | Toyota Veloz | 470 | 0.7% | 29 | 27 |
30 | BYD M6 | 452 | 0.7% | 38 | 88 |
31 | Changan Lumin | 410 | 0.6% | 49 | 103 |
32 | Neta X | 409 | 0.6% | 24 | 54 |
33 | GAC Aion Hyper HT | 406 | 0.6% | 41 | 116 |
34 | Toyota Alphard | 405 | 0.6% | 28 | 28 |
35 | BYD Seal | 376 | 0.6% | 32 | 25 |
36 | GAC Aion Y Plus | 360 | 0.6% | 36 | 30 |
37 | Mitsubishi Attrage | 345 | 0.5% | 37 | 31 |
38 | Mitsubishi Mirage | 340 | 0.5% | 33 | 35 |
39 | Nissan Almera | 331 | 0.5% | 34 | 29 |
40 | BMW 3 Series | 325 | 0.5% | 35 | 44 |
41 | BYD Atto 3 | 324 | 0.5% | 30 | 20 |
42 | Nissan Kicks | 282 | 0.4% | 48 | 32 |
43 | GAC Aion V | 268 | 0.4% | – | – |
44 | Jaecoo 6 EV | 250 | 0.4% | 40 | 128 |
45 | Mitsubishi Pajero Sport | 241 | 0.4% | 44 | 38 |
46 | Mercedes C-Class Estate | 222 | 0.3% | 52 | 45 |
47 | MG 3 | 216 | 0.3% | 45 | 99 |
48 | BMW X1 | 206 | 0.3% | 50 | 49 |
49 | MG 5 | 205 | 0.3% | 43 | 33 |
50 | Toyota Innova Crysta | 200 | 0.3% | 47 | 42 |
51 | MG ZS | 197 | 0.3% | 39 | 46 |
52 | Honda Accord | 196 | 0.3% | 46 | 36 |
53 | Mercedes E-Class Cabriolet | 192 | 0.3% | 54 | 53 |
54 | Haval Jolion | 170 | 0.3% | 42 | 41 |
55 | Mazda CX-30 | 162 | 0.3% | 53 | 43 |
56 | Mercedes GLC Coupe | 158 | 0.2% | 56 | 50 |
57 | Chery Omoda 5 | 157 | 0.2% | 90 | 175 |
58 | BMW 5 Series | 154 | 0.2% | 51 | 47 |
59 | Honda WR-V | 146 | 0.2% | 62 | 52 |
60 | Changan Deepal L07 | 145 | 0.2% | 77 | 74 |
61 | Suzuki Celerio | 144 | 0.2% | 59 | 48 |
62 | Suzuki Swift | 140 | 0.2% | 55 | 37 |
63 | MG HS | 127 | 0.2% | 71 | 69 |
64 | Zeekr 009 | 124 | 0.2% | 178 | 232 |
65 | Xpeng G6 | 123 | 0.2% | 58 | 122 |
66 | Hyundai Staria | 116 | 0.2% | 61 | 51 |
67 | Haval H6 | 113 | 0.2% | 63 | 56 |
68 | MG Extender | 113 | 0.2% | 57 | 61 |
69 | Toyota Vellfire | 113 | 0.2% | 60 | 78 |
70 | Volvo EX30 | 100 | 0.2% | 65 | 81 |
71 | Mazda CX-3 | 98 | 0.2% | 67 | 58 |
72 | Mercedes GLA | 97 | 0.2% | 82 | 63 |
73 | Porsche Cayenne | 95 | 0.1% | 74 | 72 |
74 | Volvo EX40 | 92 | 0.1% | 64 | 57 |
75 | BMW 2 Series Gran Coupe | 91 | 0.1% | 72 | 67 |
76 | MG EP | 89 | 0.1% | 85 | 59 |
77 | Mini 3-Door Hatch | 89 | 0.1% | 69 | 87 |
78 | Mini 5-Door Hatch | 89 | 0.1% | 68 | 85 |
79 | Kia EV5 | 79 | 0.1% | 73 | 97 |
80 | Mercedes CLS Coupe | 78 | 0.1% | 86 | 76 |
81 | TANK 300 | 75 | 0.1% | 81 | 77 |
82 | MG VS HEV | 73 | 0.1% | 79 | 62 |
83 | Volvo EC40 | 70 | 0.1% | 78 | 64 |
84 | Changan Avatr 11 | 68 | 0.1% | 113 | 184 |
85 | Nissan Terra | 68 | 0.1% | 80 | 82 |
86 | Tesla Model 3 | 60 | 0.1% | 26 | 34 |
87 | Zeekr X | 59 | 0.1% | 66 | 120 |
88 | Hyundai Stargazer X | 58 | 0.1% | 89 | 60 |
89 | Mercedes AMG CLE | 55 | 0.1% | 96 | 153 |
90 | Mercedes A-Class | 53 | 0.1% | 100 | 92 |
91 | BMW X4 | 52 | 0.1% | 97 | 101 |
92 | BMW X5 | 50 | 0.1% | 75 | 83 |
93 | Mini Countryman | 50 | 0.1% | 76 | 70 |
94 | Mercedes GLE | 49 | 0.1% | 107 | 95 |
95 | Mazda3 | 48 | 0.1% | 92 | 80 |
96 | BMW iX3 | 47 | 0.1% | 84 | 71 |
97 | Subaru Forester | 46 | 0.1% | 91 | 73 |
98 | Mazda CX-5 | 44 | 0.1% | 93 | 100 |
99 | MG Maxus 7 | 44 | 0.1% | 98 | 162 |
100 | MG Maxus 9 | 39 | 0.1% | 88 | 86 |
101 | BMW X3 | 36 | 0.1% | 87 | 79 |
102 | Hyundai Grand Starex | 33 | 0.1% | 103 | 55 |
103 | Wuling Bingo | 33 | 0.1% | 70 | 117 |
104 | Mini Aceman | 31 | 0.0% | – | – |
105 | BMW 4 Series Convertible | 30 | 0.0% | 106 | 109 |
106 | BMW 4 Series Coupe | 30 | 0.0% | 104 | 102 |
107 | Volvo XC60 | 30 | 0.0% | 102 | 96 |
108 | BMW 7 Series | 29 | 0.0% | 118 | 114 |
109 | Hyundai Creta | 29 | 0.0% | 108 | 98 |
110 | Lexus LM | 29 | 0.0% | 111 | 91 |
111 | Ora 07 | 29 | 0.0% | 99 | 75 |
112 | Suzuki XL7 | 28 | 0.0% | 101 | 89 |
113 | MG Cyberster | 27 | 0.0% | 95 | 152 |
114 | Mazda CX-8 | 24 | 0.0% | 94 | 90 |
115 | Volvo XC90 | 21 | 0.0% | 143 | 127 |
116 | Suzuki Jimny | 20 | 0.0% | 124 | 108 |
117 | Mazda BT-50 | 18 | 0.0% | 112 | 84 |
118 | Lexus RX | 17 | 0.0% | 119 | 118 |
119 | Porsche Taycan | 17 | 0.0% | 117 | 111 |
120 | Volvo V60 | 17 | 0.0% | 109 | 129 |
121 | BMW X6 | 15 | 0.0% | 130 | 112 |
122 | Honda BR-V | 15 | 0.0% | 142 | 94 |
123 | Kia Sorento | 15 | 0.0% | 137 | 142 |
124 | Audi Q5 | 14 | 0.0% | 151 | 146 |
125 | Audi A5 | 13 | 0.0% | 116 | 104 |
126 | BMW i5 | 13 | 0.0% | 120 | 132 |
127 | TANK 500 | 13 | 0.0% | 114 | 107 |
128 | Volvo S90 | 13 | 0.0% | 138 | 149 |
129 | BMW 6 Series Gran Turismo | 12 | 0.0% | 123 | 105 |
130 | BMW X7 | 12 | 0.0% | 115 | 113 |
131 | Porsche 911 | 12 | 0.0% | 105 | 106 |
132 | Suzuki Ertiga | 12 | 0.0% | 125 | 110 |
133 | Audi TT | 11 | 0.0% | 126 | 125 |
134 | Volvo S60 | 11 | 0.0% | 129 | 141 |
135 | BMW i4 | 10 | 0.0% | 144 | 131 |
136 | LandRover Range Rover | 10 | 0.0% | – | 164 |
137 | Porsche Panamera | 10 | 0.0% | 131 | 123 |
138 | Subaru XV | 10 | 0.0% | 128 | 119 |
139 | Hyundai Santa Fe | 9 | 0.0% | 156 | 185 |
140 | Mercedes EQE | 9 | 0.0% | 145 | 136 |
141 | Mercedes G-Class | 9 | 0.0% | 159 | 133 |
142 | Wuling Mini EV | 9 | 0.0% | 141 | 93 |
143 | Lexus NX | 8 | 0.0% | 136 | 121 |
144 | Tesla Model Y | 8 | 0.0% | 83 | 66 |
145 | BMW iX | 8 | 0.0% | – | – |
146 | BMW XM | 7 | 0.0% | 149 | 140 |
147 | BMW Z4 | 7 | 0.0% | 146 | 137 |
148 | Hyundai Ioniq 5 | 7 | 0.0% | 122 | 143 |
149 | Mercedes EQS | 7 | 0.0% | 148 | 139 |
150 | Mercedes S-Class | 7 | 0.0% | 127 | 115 |
151 | Peugeot 408 | 7 | 0.0% | 110 | 169 |
152 | Toyota GR Supra | 7 | 0.0% | 173 | 179 |
153 | Audi Q3 | 6 | 0.0% | 147 | 138 |
154 | BMW iX2 | 6 | 0.0% | 134 | 161 |
155 | Mercedes V-Class | 6 | 0.0% | 160 | 144 |
156 | Porsche Macan | 6 | 0.0% | 157 | 124 |
157 | Audi Q8 e-tron | 6 | 0.0% | – | – |
158 | Audi Q8 | 5 | 0.0% | 150 | 145 |
159 | Bentley Flying Spur | 5 | 0.0% | 152 | 156 |
160 | Lexus RZ | 5 | 0.0% | 155 | 177 |
161 | Suzuki Ciaz | 5 | 0.0% | 135 | 68 |
162 | Hyundai Ioniq 6 | 4 | 0.0% | 140 | 188 |
163 | Kia EV9 | 4 | 0.0% | 133 | 154 |
164 | Land Rover Defender | 4 | 0.0% | – | 163 |
165 | Peugeot 3008 | 4 | 0.0% | 121 | 135 |
166 | Subaru BRZ | 4 | 0.0% | – | 171 |
167 | BMW i7 | 3 | 0.0% | 163 | 148 |
168 | GAC Aion ES | 3 | 0.0% | 162 | 65 |
169 | Lexus LBX | 3 | 0.0% | 161 | 180 |
170 | Mercedes GLS | 3 | 0.0% | 132 | 134 |
171 | Nissan GT-R | 3 | 0.0% | 169 | 172 |
172 | Peugeot 2008 | 3 | 0.0% | 158 | 130 |
173 | Audi A6 | 2 | 0.0% | – | 193 |
174 | Audi Q7 | 2 | 0.0% | 171 | 174 |
175 | Ford Mustang | 2 | 0.0% | – | 165 |
176 | Maserati Grecale | 2 | 0.0% | 172 | 178 |
177 | Mazda MX-5 | 2 | 0.0% | 167 | 166 |
178 | Mitsubishi Outlander | 2 | 0.0% | – | 147 |
179 | Peugeot 5008 | 2 | 0.0% | 166 | 183 |
180 | Maserati Gran Turismo | 2 | 0.0% | – | – |
181 | Leapmotor C10 | 2 | 0.0% | – | – |
182 | Audi A3 Sportback | 1 | 0.0% | – | 189 |
183 | Audi A4 | 1 | 0.0% | 139 | 155 |
184 | Audi e-tron GT | 1 | 0.0% | 175 | 191 |
185 | Bentley Bentayga | 1 | 0.0% | – | 167 |
186 | Bentley Continental GT | 1 | 0.0% | – | 198 |
187 | Jaguar F-Type | 1 | 0.0% | – | 235 |
188 | LandRover Range Rover Sport | 1 | 0.0% | 170 | 173 |
189 | Lexus ES | 1 | 0.0% | 164 | 160 |
190 | Lexus UX | 1 | 0.0% | 165 | 176 |
191 | Maserati Ghibli | 1 | 0.0% | – | 190 |
192 | Maserati Levante | 1 | 0.0% | – | 199 |
193 | Mercedes AMG GT | 1 | 0.0% | – | 223 |
194 | Mercedes CLA | 1 | 0.0% | – | 192 |
195 | Mercedes GLB | 1 | 0.0% | – | 197 |
196 | Subaru WRX | 1 | 0.0% | 176 | 194 |
197 | Range Rover Velar | 1 | 0.0% | – | – |
Source: Manufacturers