Thailand January 2025: Isuzu D-Max back in charge, BYD Sealion 7 lands at #6

March 17, 2025
Matt Gasnier
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The BYD Sealion 7 is an instant blockbuster in Thailand.

63,614 new light vehicles found a Thai home in January, compared to 29,966 in December. Toyota remains ultra dominant at 36.8% share, however this is markedly below its FY2024 level of 40.3%. Isuzu shows signs of recovery and climbs back up past Honda to 2nd place with 14.1% share. In fact, this is more due to weak results by Honda at 11.7% share vs. 14% over FY2024. BYD advances to #4 for the 2nd time in the past 6 months while Mitsubishi rounds out the Top 5. MG is up to 3.5% share vs. 2.7% last year and Changan is up to #8 and 2.9% share vs. #14 and 1% over FY2024. GAC Aion also impresses at #10 with 1.6% share vs. #15 and 0.9% over FY2024. We welcome Denza landing directly #14.

Model-wise, the Isuzu D-Max (11.3% share) benefits from an off month from the Toyota Hilux (9.3% vs. 12.9% in FY2024) to take charge for the first time in at least 6 months. The Toyota Yaris Ativ, Yaris Cross and Honda City camp on their traditional rankings to close up the Top 5. Astonishing result for the BYD Sealion 7 landing directly at #6 with 2.8% share for its first appearance in the ranking. The Isuzu MU-X is up three spots on last month to #7 and the Honda HR-V up nine to #8. The Changan Deepal S07 is up to #13 vs. #26 over the FY2024.

Previous post: Thailand Full Year 2024: Toyota Hilux reclaims lead for first time in 5 years

Full January 2025 Top 40 All brands and Top 197 All models below.

Thailand January 2025 – brands:

Pos	Brand	Jan-25	%	Dec	FY24
1	Toyota	23,436	36.8%	1	1
2	Isuzu	8,963	14.1%	2	3
3	Honda	7,470	11.7%	3	2
4	BYD	4,355	6.8%	5	6
5	Mitsubishi	3,205	5.0%	4	4
6	Ford	2,255	3.5%	6	5
7	MG	2,244	3.5%	7	7
8	ChangAn	1,844	2.9%	10	14
9	BMW	1,143	1.8%	8	8
10	GAC Aion	1,037	1.6%	15	15
11	Neta	985	1.5%	9	12
12	Mercedes	948	1.5%	12	10
13	Mazda	877	1.4%	11	9
14	Denza	769	1.2%	–	–
15	Nissan	684	1.1%	13	11
16	Ora	514	0.8%	16	20
17	Volvo	354	0.6%	17	18
18	Suzuki	349	0.5%	18	13
19	Haval	283	0.4%	19	19
20	Mini	259	0.4%	22	21
21	Hyundai	256	0.4%	21	16
22	Jaecoo	250	0.4%	20	32
23	Zeekr	183	0.3%	27	30
24	Chery	157	0.2%	33	37
25	Porsche	140	0.2%	23	22
26	Xpeng	123	0.2%	24	31
27	Kia	98	0.2%	25	28
28	TANK	88	0.1%	28	25
29	Tesla	68	0.1%	14	17
30	Lexus	64	0.1%	30	23
31	Audi	62	0.1%	29	26
32	Subaru	61	0.1%	31	24
33	Wuling	42	0.1%	26	27
34	Land Rover	16	0.0%	35	33
35	Peugeot	16	0.0%	32	29
36	Bentley	7	0.0%	34	35
37	Maserati	6	0.0%	36	36
38	Leapmotor	2	0.0%	–	–
39	Jaguar	1	0.0%	–	40

Thailand January 2025 – models:

Pos	Model	Jan-25	%	Dec	FY24
1	Isuzu D-Max	7,211	11.3%	2	2
2	Toyota Hilux Revo	5,901	9.3%	1	1
3	Toyota Yaris Ativ	5,381	8.5%	3	3
4	Toyota Yaris Cross	4,003	6.3%	4	4
5	Honda City	3,385	5.3%	5	5
6	BYD Sealion 7	1,757	2.8%	–	–
7	Isuzu MU-X	1,752	2.8%	10	11
8	Honda HR-V	1,707	2.7%	17	6
9	Toyota Corolla Cross	1,605	2.5%	8	8
10	Toyota Fortuner	1,566	2.5%	12	9
11	BYD Dolphin	1,446	2.3%	6	10
12	Ford Ranger	1,365	2.1%	7	7
13	Changan Deepal S07	1,221	1.9%	19	26
14	Honda Civic	1,201	1.9%	13	13
15	Mitsubishi Triton	1,176	1.8%	9	19
16	MG 4	1,114	1.8%	25	23
17	Mitsubishi Xpander	1,101	1.7%	11	14
18	Toyota Hiace	892	1.4%	16	17
19	Ford Everest	888	1.4%	18	15
20	Toyota Hilux CHAMP	834	1.3%	15	21
21	Honda CR-V	820	1.3%	20	12
22	Denza D9	769	1.2%	–	–
23	Toyota Yaris	741	1.2%	23	18
24	Toyota Camry	699	1.1%	21	39
25	Toyota Corolla Altis	619	1.0%	14	16
26	Neta V	576	0.9%	22	22
27	Ora Good Cat	485	0.8%	27	40
28	Mazda2	481	0.8%	31	24
29	Toyota Veloz	470	0.7%	29	27
30	BYD M6	452	0.7%	38	88
31	Changan Lumin	410	0.6%	49	103
32	Neta X	409	0.6%	24	54
33	GAC Aion Hyper HT	406	0.6%	41	116
34	Toyota Alphard	405	0.6%	28	28
35	BYD Seal	376	0.6%	32	25
36	GAC Aion Y Plus	360	0.6%	36	30
37	Mitsubishi Attrage	345	0.5%	37	31
38	Mitsubishi Mirage	340	0.5%	33	35
39	Nissan Almera	331	0.5%	34	29
40	BMW 3 Series	325	0.5%	35	44
41	BYD Atto 3	324	0.5%	30	20
42	Nissan Kicks	282	0.4%	48	32
43	GAC Aion V	268	0.4%	–	–
44	Jaecoo 6 EV	250	0.4%	40	128
45	Mitsubishi Pajero Sport	241	0.4%	44	38
46	Mercedes C-Class Estate	222	0.3%	52	45
47	MG 3	216	0.3%	45	99
48	BMW X1	206	0.3%	50	49
49	MG 5	205	0.3%	43	33
50	Toyota Innova Crysta	200	0.3%	47	42
51	MG ZS	197	0.3%	39	46
52	Honda Accord	196	0.3%	46	36
53	Mercedes E-Class Cabriolet	192	0.3%	54	53
54	Haval Jolion	170	0.3%	42	41
55	Mazda CX-30	162	0.3%	53	43
56	Mercedes GLC Coupe	158	0.2%	56	50
57	Chery Omoda 5	157	0.2%	90	175
58	BMW 5 Series	154	0.2%	51	47
59	Honda WR-V	146	0.2%	62	52
60	Changan Deepal L07	145	0.2%	77	74
61	Suzuki Celerio	144	0.2%	59	48
62	Suzuki Swift	140	0.2%	55	37
63	MG HS	127	0.2%	71	69
64	Zeekr 009	124	0.2%	178	232
65	Xpeng G6	123	0.2%	58	122
66	Hyundai Staria	116	0.2%	61	51
67	Haval H6	113	0.2%	63	56
68	MG Extender	113	0.2%	57	61
69	Toyota Vellfire	113	0.2%	60	78
70	Volvo EX30	100	0.2%	65	81
71	Mazda CX-3	98	0.2%	67	58
72	Mercedes GLA	97	0.2%	82	63
73	Porsche Cayenne	95	0.1%	74	72
74	Volvo EX40	92	0.1%	64	57
75	BMW 2 Series Gran Coupe	91	0.1%	72	67
76	MG EP	89	0.1%	85	59
77	Mini 3-Door Hatch	89	0.1%	69	87
78	Mini 5-Door Hatch	89	0.1%	68	85
79	Kia EV5	79	0.1%	73	97
80	Mercedes CLS Coupe	78	0.1%	86	76
81	TANK 300	75	0.1%	81	77
82	MG VS HEV	73	0.1%	79	62
83	Volvo EC40	70	0.1%	78	64
84	Changan Avatr 11	68	0.1%	113	184
85	Nissan Terra	68	0.1%	80	82
86	Tesla Model 3	60	0.1%	26	34
87	Zeekr X	59	0.1%	66	120
88	Hyundai Stargazer X	58	0.1%	89	60
89	Mercedes AMG CLE	55	0.1%	96	153
90	Mercedes A-Class	53	0.1%	100	92
91	BMW X4	52	0.1%	97	101
92	BMW X5	50	0.1%	75	83
93	Mini Countryman	50	0.1%	76	70
94	Mercedes GLE	49	0.1%	107	95
95	Mazda3	48	0.1%	92	80
96	BMW iX3	47	0.1%	84	71
97	Subaru Forester	46	0.1%	91	73
98	Mazda CX-5	44	0.1%	93	100
99	MG Maxus 7	44	0.1%	98	162
100	MG Maxus 9	39	0.1%	88	86
101	BMW X3	36	0.1%	87	79
102	Hyundai Grand Starex	33	0.1%	103	55
103	Wuling Bingo	33	0.1%	70	117
104	Mini Aceman	31	0.0%	–	–
105	BMW 4 Series Convertible	30	0.0%	106	109
106	BMW 4 Series Coupe	30	0.0%	104	102
107	Volvo XC60	30	0.0%	102	96
108	BMW 7 Series	29	0.0%	118	114
109	Hyundai Creta	29	0.0%	108	98
110	Lexus LM	29	0.0%	111	91
111	Ora 07	29	0.0%	99	75
112	Suzuki XL7	28	0.0%	101	89
113	MG Cyberster	27	0.0%	95	152
114	Mazda CX-8	24	0.0%	94	90
115	Volvo XC90	21	0.0%	143	127
116	Suzuki Jimny	20	0.0%	124	108
117	Mazda BT-50	18	0.0%	112	84
118	Lexus RX	17	0.0%	119	118
119	Porsche Taycan	17	0.0%	117	111
120	Volvo V60	17	0.0%	109	129
121	BMW X6	15	0.0%	130	112
122	Honda BR-V	15	0.0%	142	94
123	Kia Sorento	15	0.0%	137	142
124	Audi Q5	14	0.0%	151	146
125	Audi A5	13	0.0%	116	104
126	BMW i5	13	0.0%	120	132
127	TANK 500	13	0.0%	114	107
128	Volvo S90	13	0.0%	138	149
129	BMW 6 Series Gran Turismo	12	0.0%	123	105
130	BMW X7	12	0.0%	115	113
131	Porsche 911	12	0.0%	105	106
132	Suzuki Ertiga	12	0.0%	125	110
133	Audi TT	11	0.0%	126	125
134	Volvo S60	11	0.0%	129	141
135	BMW i4	10	0.0%	144	131
136	LandRover Range Rover	10	0.0%	–	164
137	Porsche Panamera	10	0.0%	131	123
138	Subaru XV	10	0.0%	128	119
139	Hyundai Santa Fe	9	0.0%	156	185
140	Mercedes EQE	9	0.0%	145	136
141	Mercedes G-Class	9	0.0%	159	133
142	Wuling Mini EV	9	0.0%	141	93
143	Lexus NX	8	0.0%	136	121
144	Tesla Model Y	8	0.0%	83	66
145	BMW iX	8	0.0%	–	–
146	BMW XM	7	0.0%	149	140
147	BMW Z4	7	0.0%	146	137
148	Hyundai Ioniq 5	7	0.0%	122	143
149	Mercedes EQS	7	0.0%	148	139
150	Mercedes S-Class	7	0.0%	127	115
151	Peugeot 408	7	0.0%	110	169
152	Toyota GR Supra	7	0.0%	173	179
153	Audi Q3	6	0.0%	147	138
154	BMW iX2	6	0.0%	134	161
155	Mercedes V-Class	6	0.0%	160	144
156	Porsche Macan	6	0.0%	157	124
157	Audi Q8 e-tron	6	0.0%	–	–
158	Audi Q8	5	0.0%	150	145
159	Bentley Flying Spur	5	0.0%	152	156
160	Lexus RZ	5	0.0%	155	177
161	Suzuki Ciaz	5	0.0%	135	68
162	Hyundai Ioniq 6	4	0.0%	140	188
163	Kia EV9	4	0.0%	133	154
164	Land Rover Defender	4	0.0%	–	163
165	Peugeot 3008	4	0.0%	121	135
166	Subaru BRZ	4	0.0%	–	171
167	BMW i7	3	0.0%	163	148
168	GAC Aion ES	3	0.0%	162	65
169	Lexus LBX	3	0.0%	161	180
170	Mercedes GLS	3	0.0%	132	134
171	Nissan GT-R	3	0.0%	169	172
172	Peugeot 2008	3	0.0%	158	130
173	Audi A6	2	0.0%	–	193
174	Audi Q7	2	0.0%	171	174
175	Ford Mustang	2	0.0%	–	165
176	Maserati Grecale	2	0.0%	172	178
177	Mazda MX-5	2	0.0%	167	166
178	Mitsubishi Outlander	2	0.0%	–	147
179	Peugeot 5008	2	0.0%	166	183
180	Maserati Gran Turismo	2	0.0%	–	–
181	Leapmotor C10	2	0.0%	–	–
182	Audi A3 Sportback	1	0.0%	–	189
183	Audi A4	1	0.0%	139	155
184	Audi e-tron GT	1	0.0%	175	191
185	Bentley Bentayga	1	0.0%	–	167
186	Bentley Continental GT	1	0.0%	–	198
187	Jaguar F-Type	1	0.0%	–	235
188	LandRover Range Rover Sport	1	0.0%	170	173
189	Lexus ES	1	0.0%	164	160
190	Lexus UX	1	0.0%	165	176
191	Maserati Ghibli	1	0.0%	–	190
192	Maserati Levante	1	0.0%	–	199
193	Mercedes AMG GT	1	0.0%	–	223
194	Mercedes CLA	1	0.0%	–	192
195	Mercedes GLB	1	0.0%	–	197
196	Subaru WRX	1	0.0%	176	194
197	Range Rover Velar	1	0.0%	–	–

Source: Manufacturers

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