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Thailand January 2025: Isuzu D-Max back in charge, BYD Sealion 7 lands at #6

The BYD Sealion 7 is an instant blockbuster in Thailand.

63,614 new light vehicles found a Thai home in January, compared to 29,966 in December. Toyota remains ultra dominant at 36.8% share, however this is markedly below its FY2024 level of 40.3%. Isuzu shows signs of recovery and climbs back up past Honda to 2nd place with 14.1% share. In fact, this is more due to weak results by Honda at 11.7% share vs. 14% over FY2024. BYD advances to #4 for the 2nd time in the past 6 months while Mitsubishi rounds out the Top 5. MG is up to 3.5% share vs. 2.7% last year and Changan is up to #8 and 2.9% share vs. #14 and 1% over FY2024. GAC Aion also impresses at #10 with 1.6% share vs. #15 and 0.9% over FY2024. We welcome Denza landing directly #14.

Model-wise, the Isuzu D-Max (11.3% share) benefits from an off month from the Toyota Hilux (9.3% vs. 12.9% in FY2024) to take charge for the first time in at least 6 months. The Toyota Yaris Ativ, Yaris Cross and Honda City camp on their traditional rankings to close up the Top 5. Astonishing result for the BYD Sealion 7 landing directly at #6 with 2.8% share for its first appearance in the ranking. The Isuzu MU-X is up three spots on last month to #7 and the Honda HR-V up nine to #8. The Changan Deepal S07 is up to #13 vs. #26 over the FY2024.

Previous post: Thailand Full Year 2024: Toyota Hilux reclaims lead for first time in 5 years

Full January 2025 Top 40 All brands and Top 197 All models below.

Thailand January 2025 – brands:

PosBrandJan-25%DecFY24
1Toyota23,43636.8%11
2Isuzu8,96314.1%23
3Honda7,47011.7%32
4BYD4,3556.8%56
5Mitsubishi 3,2055.0%44
6Ford2,2553.5%65
7MG2,2443.5%77
8ChangAn1,8442.9%1014
9BMW1,1431.8%88
10GAC Aion1,0371.6%1515
11Neta9851.5%912
12Mercedes 9481.5%1210
13Mazda8771.4%119
14Denza 7691.2% – –
15Nissan6841.1%1311
16Ora5140.8%1620
17Volvo3540.6%1718
18Suzuki3490.5%1813
19Haval2830.4%1919
20Mini2590.4%2221
21Hyundai2560.4%2116
22Jaecoo2500.4%2032
23Zeekr1830.3%2730
24Chery1570.2%3337
25Porsche1400.2%2322
26Xpeng1230.2%2431
27Kia980.2%2528
28TANK880.1%2825
29Tesla680.1%1417
30Lexus640.1%3023
31Audi620.1%2926
32Subaru610.1%3124
33Wuling420.1%2627
34Land Rover160.0%3533
35Peugeot160.0%3229
36Bentley70.0%3435
37Maserati60.0%3636
38Leapmotor20.0% – –
39Jaguar10.0% –40

Thailand January 2025 – models:

PosModelJan-25%DecFY24
1Isuzu D-Max7,21111.3%22
2Toyota Hilux Revo5,9019.3%11
3Toyota Yaris Ativ5,3818.5%33
4Toyota Yaris Cross4,0036.3%44
5Honda City3,3855.3%55
6BYD Sealion 71,7572.8% – –
7Isuzu MU-X1,7522.8%1011
8Honda HR-V1,7072.7%176
9Toyota Corolla Cross1,6052.5%88
10Toyota Fortuner1,5662.5%129
11BYD Dolphin1,4462.3%610
12Ford Ranger1,3652.1%77
13Changan Deepal S071,2211.9%1926
14Honda Civic1,2011.9%1313
15Mitsubishi Triton1,1761.8%919
16MG 41,1141.8%2523
17Mitsubishi Xpander1,1011.7%1114
18Toyota Hiace8921.4%1617
19Ford Everest8881.4%1815
20Toyota Hilux CHAMP8341.3%1521
21Honda CR-V8201.3%2012
22Denza D97691.2% – –
23Toyota Yaris7411.2%2318
24Toyota Camry6991.1%2139
25Toyota Corolla Altis6191.0%1416
26Neta V5760.9%2222
27Ora Good Cat4850.8%2740
28Mazda24810.8%3124
29Toyota Veloz4700.7%2927
30BYD M64520.7%3888
31Changan Lumin4100.6%49103
32Neta X4090.6%2454
33GAC Aion Hyper HT4060.6%41116
34Toyota Alphard4050.6%2828
35BYD Seal3760.6%3225
36GAC Aion Y Plus 3600.6%3630
37Mitsubishi Attrage3450.5%3731
38Mitsubishi Mirage3400.5%3335
39Nissan Almera3310.5%3429
40BMW 3 Series3250.5%3544
41BYD Atto 33240.5%3020
42Nissan Kicks2820.4%4832
43GAC Aion V2680.4% – –
44Jaecoo 6 EV2500.4%40128
45Mitsubishi Pajero Sport2410.4%4438
46Mercedes C-Class Estate2220.3%5245
47MG 32160.3%4599
48BMW X12060.3%5049
49MG 52050.3%4333
50Toyota Innova Crysta2000.3%4742
51MG ZS1970.3%3946
52Honda Accord1960.3%4636
53Mercedes E-Class Cabriolet1920.3%5453
54Haval Jolion1700.3%4241
55Mazda CX-301620.3%5343
56Mercedes GLC Coupe1580.2%5650
57Chery Omoda 51570.2%90175
58BMW 5 Series1540.2%5147
59Honda WR-V1460.2%6252
60Changan Deepal L071450.2%7774
61Suzuki Celerio1440.2%5948
62Suzuki Swift1400.2%5537
63MG HS1270.2%7169
64Zeekr 0091240.2%178232
65Xpeng G61230.2%58122
66Hyundai Staria1160.2%6151
67Haval H61130.2%6356
68MG Extender1130.2%5761
69Toyota Vellfire1130.2%6078
70Volvo EX301000.2%6581
71Mazda CX-3980.2%6758
72Mercedes GLA970.2%8263
73Porsche Cayenne950.1%7472
74Volvo EX40920.1%6457
75BMW 2 Series Gran Coupe910.1%7267
76MG EP890.1%8559
77Mini 3-Door Hatch890.1%6987
78Mini 5-Door Hatch890.1%6885
79Kia EV5790.1%7397
80Mercedes CLS Coupe780.1%8676
81TANK 300750.1%8177
82MG VS HEV730.1%7962
83Volvo EC40700.1%7864
84Changan Avatr 11680.1%113184
85Nissan Terra680.1%8082
86Tesla Model 3600.1%2634
87Zeekr X590.1%66120
88Hyundai Stargazer X580.1%8960
89Mercedes AMG CLE550.1%96153
90Mercedes A-Class530.1%10092
91BMW X4520.1%97101
92BMW X5500.1%7583
93Mini Countryman500.1%7670
94Mercedes GLE490.1%10795
95Mazda3480.1%9280
96BMW iX3470.1%8471
97Subaru Forester460.1%9173
98Mazda CX-5440.1%93100
99MG Maxus 7440.1%98162
100MG Maxus 9390.1%8886
101BMW X3360.1%8779
102Hyundai Grand Starex330.1%10355
103Wuling Bingo330.1%70117
104Mini Aceman310.0% – –
105BMW 4 Series Convertible300.0%106109
106BMW 4 Series Coupe300.0%104102
107Volvo XC60300.0%10296
108BMW 7 Series290.0%118114
109Hyundai Creta290.0%10898
110Lexus LM290.0%11191
111Ora 07290.0%9975
112Suzuki XL7280.0%10189
113MG Cyberster270.0%95152
114Mazda CX-8240.0%9490
115Volvo XC90210.0%143127
116Suzuki Jimny200.0%124108
117Mazda BT-50180.0%11284
118Lexus RX170.0%119118
119Porsche Taycan170.0%117111
120Volvo V60170.0%109129
121BMW X6150.0%130112
122Honda BR-V150.0%14294
123Kia Sorento150.0%137142
124Audi Q5140.0%151146
125Audi A5130.0%116104
126BMW i5130.0%120132
127TANK 500130.0%114107
128Volvo S90130.0%138149
129BMW 6 Series Gran Turismo120.0%123105
130BMW X7120.0%115113
131Porsche 911120.0%105106
132Suzuki Ertiga120.0%125110
133Audi TT110.0%126125
134Volvo S60110.0%129141
135BMW i4100.0%144131
136LandRover Range Rover100.0% –164
137Porsche Panamera100.0%131123
138Subaru XV100.0%128119
139Hyundai Santa Fe90.0%156185
140Mercedes EQE90.0%145136
141Mercedes G-Class90.0%159133
142Wuling Mini EV90.0%14193
143Lexus NX80.0%136121
144Tesla Model Y80.0%8366
145BMW iX80.0% – –
146BMW XM70.0%149140
147BMW Z470.0%146137
148Hyundai Ioniq 570.0%122143
149Mercedes EQS70.0%148139
150Mercedes S-Class70.0%127115
151Peugeot 40870.0%110169
152Toyota GR Supra70.0%173179
153Audi Q360.0%147138
154BMW iX260.0%134161
155Mercedes V-Class60.0%160144
156Porsche Macan60.0%157124
157Audi Q8 e-tron60.0% – –
158Audi Q850.0%150145
159Bentley Flying Spur50.0%152156
160Lexus RZ50.0%155177
161Suzuki Ciaz50.0%13568
162Hyundai Ioniq 640.0%140188
163Kia EV940.0%133154
164Land Rover Defender40.0% –163
165Peugeot 300840.0%121135
166Subaru BRZ40.0% –171
167BMW i730.0%163148
168GAC Aion ES30.0%16265
169Lexus LBX30.0%161180
170Mercedes GLS30.0%132134
171Nissan GT-R30.0%169172
172Peugeot 200830.0%158130
173Audi A620.0% –193
174Audi Q720.0%171174
175Ford Mustang20.0% –165
176Maserati Grecale20.0%172178
177Mazda MX-520.0%167166
178Mitsubishi Outlander20.0% –147
179Peugeot 500820.0%166183
180Maserati Gran Turismo20.0% – –
181Leapmotor C1020.0% – –
182Audi A3 Sportback10.0% –189
183Audi A410.0%139155
184Audi e-tron GT10.0%175191
185Bentley Bentayga10.0% –167
186Bentley Continental GT10.0% –198
187Jaguar F-Type10.0% –235
188LandRover Range Rover Sport10.0%170173
189Lexus ES10.0%164160
190Lexus UX10.0%165176
191Maserati Ghibli10.0% –190
192Maserati Levante10.0% –199
193Mercedes AMG GT10.0% –223
194Mercedes CLA10.0% –192
195Mercedes GLB10.0% –197
196Subaru WRX10.0%176194
197Range Rover Velar10.0% – –

Source: Manufacturers

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