New Zealand February 2025: BYD Shark 6 repeats at #10
The BYD Shark 6 repeats at #10 in New Zealand.
New vehicle sales in New Zealand drop -2.6% year-on-year in February to 9,409 units, meaning the year-to-date tally is now off -9.1% to 20,272. Passenger Cars (Cars + SUVs) are up 17.8% to 7,013 and 74.5% share vs. 61.6% a year ago whereas Commercial Vehicles (Light + Heavy) skid -35.4% to 2,396 and 25.5% share vs. 38.4% in February 2024. Year-to-date, PCs are up 7.1% to 15,075 and CVs down -36.9% to 5,197.
In the brands charts, Toyota (+13.8%) tightens its grip even further, advancing to 24.5% share. Mitsubishi (+2.9%) is also up (to 11.1% share) and climbs to #2 both this month and YTD. Ford (-39.2%) sinks and is relegated to third place with 9.5% share. Kia (+59.3%) and MG (+92.4%) surge ahead to round out the Top 5. This is MG’s best performance since December 2023 when it reached #3 and 8% share. BYD (+667.6%) shoots up year-on-year to maintain itself inside the Top 10 at #10 vs. #7 last month.
Like in neighbouring Australia, the Toyota RAV4 (+54%) dominates the models charts with 7.6% share, distancing the Toyota Hilux (-13.2%) at 6.4%. Leader for the past 10 consecutive years, the Ford Ranger (-45%) dives to #3 and is down -55.5% YTD. The Mitsubishi Outlander (+95.4%) and Kia Seltos (+129.8%) both post fantastic gains to close the Top 5. The Mitsubishi ASX (+40%), MG ZS (+35.4%) and Toyota Prado (#9) also impress. For its 2nd month of sales in the country, the BYD Shark 6 repeats at a brilliant 10th place and is the 4th best-selling pickup in the country.
Previous month: New Zealand January 2025: BYD Shark 6 lands directly inside Top 10
One year ago: New Zealand February 2024: Nissan, GWM shine in market up 1.5%
Full February 2025 Top 75 All brands and Top 23 models below.
New Zealand February 2025 – brands:
| Pos | Brand | Feb-25 | % | /24 | Jan | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 2,303 | 24.5% | + 13.8% | 1 | 4,759 | 23.5% | + 3.3% | 1 | 1 |
| 2 | Mitsubishi | 1,046 | 11.1% | + 2.9% | 3 | 1,964 | 9.7% | – 21.1% | 2 | 3 |
| 3 | Ford | 892 | 9.5% | – 39.2% | 2 | 1,909 | 9.4% | – 45.7% | 3 | 2 |
| 4 | Kia | 674 | 7.2% | + 59.3% | 4 | 1,532 | 7.6% | + 22.7% | 4 | 4 |
| 5 | MG | 429 | 4.6% | + 92.4% | 10 | 750 | 3.7% | + 79.0% | 7 | 11 |
| 6 | Nissan | 414 | 4.4% | – 6.1% | 6 | 821 | 4.0% | – 16.8% | 6 | 6 |
| 7 | Suzuki | 399 | 4.2% | – 16.7% | 5 | 915 | 4.5% | – 10.9% | 5 | 5 |
| 8 | Honda | 322 | 3.4% | + 3.9% | 11 | 631 | 3.1% | – 4.1% | 10 | 10 |
| 9 | Mazda | 317 | 3.4% | + 3.6% | 9 | 657 | 3.2% | + 0.3% | 8 | 8 |
| 10 | BYD | 284 | 3.0% | + 667.6% | 7 | 649 | 3.2% | + 742.9% | 9 | 22 |
| 11 | GWM | 265 | 2.8% | + 16.7% | 8 | 608 | 3.0% | + 6.1% | 11 | 12 |
| 12 | Mercedes | 211 | 2.2% | + 8.8% | 16 | 382 | 1.9% | + 2.4% | 15 | 14 |
| 13 | Volkswagen | 195 | 2.1% | – 32.1% | 13 | 460 | 2.3% | – 28.6% | 13 | 9 |
| 14 | Hyundai | 189 | 2.0% | – 17.5% | 12 | 474 | 2.3% | – 21.3% | 12 | 7 |
| 15 | Isuzu | 186 | 2.0% | – 15.8% | 17 | 346 | 1.7% | – 40.7% | 16 | 13 |
| 16 | Subaru | 166 | 1.8% | + 31.7% | 14 | 394 | 1.9% | + 14.2% | 14 | 15 |
| 17 | Lexus | 140 | 1.5% | + 19.7% | 19 | 246 | 1.2% | + 7.9% | 18 | 17 |
| 18 | BMW | 126 | 1.3% | + 28.6% | 15 | 326 | 1.6% | + 26.4% | 17 | 16 |
| 19 | LDV | 117 | 1.2% | + 80.0% | 27 | 183 | 0.9% | + 28.9% | 19 | 26 |
| 20 | Tesla | 85 | 0.9% | – 44.1% | 38 | 119 | 0.6% | – 33.5% | 29 | 18 |
| 21 | Skoda | 82 | 0.9% | – 26.1% | 23 | 167 | 0.8% | – 11.2% | 21 | 19 |
| 22 | Polestar | 72 | 0.8% | + 800.0% | 36 | 110 | 0.5% | + 1122.2% | 30 | 44 |
| 23 | Land Rover | 69 | 0.7% | – 37.8% | 18 | 182 | 0.9% | – 16.5% | 20 | 21 |
| 24 | Mini | 66 | 0.7% | + 46.7% | 22 | 153 | 0.8% | + 56.1% | 22 | 23 |
| 25 | KGM/SSangyong | 63 | 0.7% | + 293.8% | 24 | 147 | 0.7% | + 122.7% | 23 | 31 |
| 26 | Audi | 63 | 0.7% | – 34.4% | 25 | 145 | 0.7% | – 32.2% | 24 | 20 |
| 27 | Jaecoo | 63 | 0.7% | new | 26 | 130 | 0.6% | new | 26 | 42 |
| 28 | Omoda | 62 | 0.7% | new | 28 | 126 | 0.6% | new | 27 | 33 |
| 29 | Peugeot | 45 | 0.5% | – 19.6% | 21 | 143 | 0.7% | + 11.7% | 25 | 29 |
| 30 | Fuso | 42 | 0.4% | – 54.3% | 31 | 85 | 0.4% | – 40.6% | 32 | 24 |
| 31 | Scania | 37 | 0.4% | – 28.8% | 35 | 76 | 0.4% | – 35.0% | 33 | 27 |
| 32 | Volvo | 36 | 0.4% | + 44.0% | 37 | 74 | 0.4% | + 27.6% | 35 | 34 |
| 33 | Fiat | 34 | 0.4% | – 20.9% | 33 | 75 | 0.4% | – 56.6% | 34 | 25 |
| 34 | Hino | 31 | 0.3% | – 18.4% | 29 | 92 | 0.5% | + 8.2% | 31 | 28 |
| 35 | Jeep | 31 | 0.3% | + 72.2% | 39 | 63 | 0.3% | + 70.3% | 37 | 45 |
| 36 | Porsche | 23 | 0.2% | – 51.1% | 20 | 123 | 0.6% | – 13.4% | 28 | 32 |
| 37 | Cupra | 20 | 0.2% | – 31.0% | 43 | 44 | 0.2% | – 36.2% | 41 | 36 |
| 38 | Kenworth | 18 | 0.2% | – 33.3% | 40 | 47 | 0.2% | – 26.6% | 40 | 41 |
| 39 | Jaguar | 15 | 0.2% | – 25.0% | 32 | 58 | 0.3% | + 65.7% | 38 | 46 |
| 40 | Iveco | 15 | 0.2% | – 70.6% | 34 | 54 | 0.3% | – 44.9% | 39 | 30 |
| 41 | Volvo Trucks | 14 | 0.1% | – 57.6% | 46 | 31 | 0.2% | – 58.7% | 43 | 37 |
| 42 | Leapmotor | 14 | 0.1% | new | 61 | 16 | 0.1% | new | 49 | 74 |
| 43 | UD Trucks | 13 | 0.1% | + 8.3% | 49 | 24 | 0.1% | – 46.7% | 47 | 47 |
| 44 | Mahindra | 12 | 0.1% | – 77.8% | 30 | 72 | 0.4% | – 30.8% | 36 | 35 |
| 45 | Renault | 11 | 0.1% | – 42.1% | 41 | 36 | 0.2% | – 36.8% | 42 | 43 |
| 46 | DAF | 9 | 0.1% | – 67.9% | 45 | 26 | 0.1% | – 60.6% | 46 | 39 |
| 47 | Ram | 7 | 0.1% | – 65.0% | 44 | 27 | 0.1% | – 55.0% | 45 | 40 |
| 48 | Foton | 7 | 0.1% | – 46.2% | 48 | 20 | 0.1% | – 13.0% | 48 | 48 |
| 49 | CRRC | 6 | 0.1% | – 82.9% | 57 | 11 | 0.1% | – 70.3% | 52 | 49 |
| 50 | Can-Am | 6 | 0.1% | + 100.0% | 67 | 7 | 0.0% | – 12.5% | 60 | 61 |
| 51 | Smart | 6 | 0.1% | new | – | 6 | 0.0% | new | 61 | – |
| 52 | Ineos | 5 | 0.1% | – 28.6% | 58 | 9 | 0.0% | – 43.8% | 57 | 54 |
| 53 | Chevrolet | 4 | 0.0% | – 87.9% | 42 | 28 | 0.1% | – 64.6% | 44 | 38 |
| 54 | Citroen | 4 | 0.0% | – 33.3% | 51 | 12 | 0.1% | – 29.4% | 51 | 55 |
| 55 | Ferrari | 4 | 0.0% | + 100.0% | – | 4 | 0.0% | – 33.3% | 65 | 58 |
| 56 | Maserati | 3 | 0.0% | – 25.0% | 52 | 11 | 0.1% | – 15.4% | 53 | 59 |
| 57 | JAC | 3 | 0.0% | + 50.0% | 54 | 10 | 0.0% | + 400.0% | 55 | 68 |
| 58 | Rolls-Royce | 3 | 0.0% | + 50.0% | 64 | 5 | 0.0% | + 0.0% | 63 | 71 |
| 59 | Zhongtong | 3 | 0.0% | + 50.0% | 65 | 5 | 0.0% | + 150.0% | 64 | 70 |
| 60 | Sinotruk | 3 | 0.0% | – 40.0% | 70 | 4 | 0.0% | – 50.0% | 66 | 57 |
| 61 | Shacman | 3 | 0.0% | + 200.0% | – | 3 | 0.0% | + 200.0% | 71 | 78 |
| 62 | Opel | 2 | 0.0% | + 100.0% | 50 | 11 | 0.1% | + 175.0% | 54 | 50 |
| 63 | Alfa Romeo | 2 | 0.0% | – 50.0% | 53 | 9 | 0.0% | + 28.6% | 56 | 51 |
| 64 | Freightliner | 2 | 0.0% | + 0.0% | 68 | 3 | 0.0% | + 0.0% | 68 | 75 |
| 65 | International | 2 | 0.0% | – 50.0% | – | 2 | 0.0% | – 75.0% | 73 | 64 |
| 66 | Aston Martin | 1 | 0.0% | – 80.0% | 47 | 14 | 0.1% | + 133.3% | 50 | 60 |
| 67 | Lamborghini | 1 | 0.0% | n/a | 55 | 8 | 0.0% | + 60.0% | 58 | 56 |
| 68 | Bentley | 1 | 0.0% | – 66.7% | 56 | 7 | 0.0% | + 0.0% | 59 | 62 |
| 69 | McLaren | 1 | 0.0% | – 50.0% | 59 | 5 | 0.0% | + 66.7% | 62 | 69 |
| 70 | Lotus | 1 | 0.0% | + 0.0% | 62 | 3 | 0.0% | – 25.0% | 69 | 67 |
| 71 | Mack | 1 | 0.0% | – 66.7% | 63 | 3 | 0.0% | – 40.0% | 70 | 63 |
| 72 | BCI | 1 | 0.0% | – 50.0% | 66 | 2 | 0.0% | + 0.0% | 72 | 77 |
| 73 | Yamaha | 0 | 0.0% | – 100.0% | 60 | 4 | 0.0% | + 33.3% | 67 | 65 |
| 74 | MAN | 0 | 0.0% | – 100.0% | 69 | 1 | 0.0% | – 91.7% | 74 | 53 |
| 75 | Yutong | 0 | 0.0% | n/a | 71 | 1 | 0.0% | – 90.0% | 75 | 66 |
New Zealand February 2025 – models:
| Pos | Model | Feb-25 | % | /24 | Jan | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota RAV4 | 719 | 7.6% | + 54.0% | 1 | 1,739 | 8.6% | + 60.3% | 1 | 2 |
| 2 | Toyota Hilux | 601 | 6.4% | – 13.2% | 2 | 1,215 | 6.0% | – 10.0% | 2 | 3 |
| 3 | Ford Ranger | 526 | 5.6% | – 45.0% | 3 | 1,079 | 5.3% | – 55.5% | 3 | 1 |
| 4 | Mitsubishi Outlander | 426 | 4.5% | + 95.4% | 8 | 641 | 3.2% | – 1.1% | 5 | 6 |
| 5 | Kia Seltos | 285 | 3.0% | + 129.8% | 4 | 646 | 3.2% | + 48.8% | 4 | 7 |
| 6 | Mitsubishi Triton | 265 | 2.8% | – 39.4% | 6 | 518 | 2.6% | – 32.4% | 7 | 4 |
| 7 | Mitsubishi ASX | 245 | 2.6% | + 40.0% | 5 | 569 | 2.8% | – 7.2% | 6 | 5 |
| 8 | MG ZS | 195 | 2.1% | + 35.4% | 13 | 359 | 1.8% | + 31.0% | 10 | 18 |
| 9 | Toyota Prado | 182 | 1.9% | n/a | 14 | 340 | 1.7% | n/a | 11 | n/a |
| 10 | BYD Shark 6 | 178 | 1.9% | new | 10 | 372 | 1.8% | new | 9 | – |
| 11 | Suzuki Swift | 178 | 1.9% | – 21.6% | 7 | 427 | 2.1% | – 16.4% | 8 | 8 |
| 12 | Nissan X-Trail | 177 | 1.9% | + 70.2% | 20 | 294 | 1.5% | + 23.5% | 15 | n/a |
| 13 | Nissan Navara | 166 | 1.8% | – 24.2% | 12 | 334 | 1.6% | – 15.9% | 12 | 11 |
| 14 | Toyota Corolla Cross | 144 | 1.5% | + 9.9% | 18 | 266 | 1.3% | – 28.7% | 16 | 21 |
| 15 | MG 3 | 144 | 1.5% | n/a | 21 | 257 | 1.3% | #DIV/0! | 18 | n/a |
| 16 | Mazda CX-5 | 144 | 1.5% | + 12.5% | 22 | 255 | 1.3% | – 6.9% | 19 | 16 |
| 17 | Toyota Hiace | 143 | 1.5% | – 10.6% | 19 | 264 | 1.3% | – 36.5% | 17 | 15 |
| 18 | Kia Stonic | 142 | 1.5% | + 407.1% | 11 | 315 | 1.6% | + 19.3% | 14 | 17 |
| 19 | Ford Everest | 132 | 1.4% | – 40.0% | 9 | 329 | 1.6% | – 37.3% | 13 | 10 |
| 20 | Toyota Corolla | 132 | 1.4% | + 40.4% | n/a | n/a | n/a | n/a | n/a | 12 |
| 21 | Isuzu D-Max | 117 | 1.2% | + 10.4% | n/a | 196 | 1.0% | – 44.3% | n/a | n/a |
| 22 | Ford Transit | 108 | 1.1% | – 21.7% | n/a | 197 | 1.0% | – 27.0% | n/a | 19 |
| 23 | Honda Jazz | 105 | 1.1% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| n/a | Kia Sportage | 95 | 1.0% | – 39.1% | 16 | 238 | 1.2% | – 9.8% | 20 | 14 |
| n/a | GWM Haval H6 | 90 | 1.0% | – 8.2% | 15 | 234 | 1.2% | n/a | 21 | n/a |
| n/a | Toyota Land Cruiser Ute | 41 | 0.4% | n/a | n/a | 70 | 0.3% | n/a | n/a | n/a |
Source: MIA
