Iceland February 2025: Suzuki Swift best-seller in recovering market
The Suzuki Swift is the most popular vehicle in Iceland in February.
New car sales in Iceland rally back up 64.2% year-on-year in February to 652 units, on year-ago results hampered by two measures for EVs: the discontinuation of the VAT discount and the implementation of a kilometre-rate charge. The year-to-date tally is up 45.8% to 1,245. Toyota (+10.6%) advances to pole position with a dominant 16% share with Kia (+150%) retrograding to #2. Suzuki (+6000%) is up 30 spots to #3 with Nissan (+307.7%) also in outstanding shape at #4. Skoda (+190%), Tesla (+70.8%) and Hyundai (+66.7%) also outpace the market in the remainder of the Top 10.
Model-wise, the Suzuki Swift storms into first place with 7.7% share, while the Nissan Qashqai leaps up to #2 with 7.1%. The Toyota RAV4 stays at #3 just as the Tesla Model 3 is up five spots to #4. The new Kia EV3 confirms it is an instant blockbuster here, rounding out the Top 5. The Kia Stonic, Toyota Yaris Cross and Mazda MX-30 also jump from outside the January Top 20 to this month’s Top 10.
Previous month: Iceland January 2025: Kia leads, places Sportage at #1 and EV3 at #4
One year ago: Iceland February 2024: Toyota Prado leads crashing market
Full February 2025 Top 36 All brands and Top 20 models below.
Iceland February 2025 – brands:
| Pos | Brand | Feb-25 | % | /23 | Jan | 2025 | % | /24 | Pos | FY24 |
| 1 | Toyota | 104 | 16.0% | + 10.6% | 2 | 172 | 13.8% | – 1.7% | 2 | 1 |
| 2 | Kia | 75 | 11.5% | + 150.0% | 1 | 192 | 15.4% | + 214.8% | 1 | 2 |
| 3 | Suzuki | 61 | 9.4% | + 6000.0% | 33 | 63 | 5.1% | + 2000.0% | 5 | 9 |
| 4 | Nissan | 53 | 8.1% | + 307.7% | 27 | 57 | 4.6% | + 50.0% | 7 | 12 |
| 5 | Tesla | 41 | 6.3% | + 70.8% | 4 | 82 | 6.6% | + 127.8% | 4 | 5 |
| 6 | Volvo | 30 | 4.6% | + 57.9% | 7 | 52 | 4.2% | + 73.3% | 8 | 7 |
| 7 | Skoda | 29 | 4.4% | + 190.0% | 8 | 49 | 3.9% | + 157.9% | 9 | 6 |
| 8 | Hyundai | 25 | 3.8% | + 66.7% | 3 | 92 | 7.4% | + 130.0% | 3 | 3 |
| 9 | Mazda | 25 | 3.8% | + 47.1% | 15 | 35 | 2.8% | + 29.6% | 11 | 10 |
| 10 | Mercedes | 22 | 3.4% | + 37.5% | 5 | 60 | 4.8% | + 57.9% | 6 | 11 |
| 11 | Dacia | 19 | 2.9% | + 18.8% | 18 | 27 | 2.2% | – 60.9% | 13 | 4 |
| 12 | Land Rover | 17 | 2.6% | – 45.2% | 6 | 45 | 3.6% | – 31.8% | 10 | 8 |
| 13 | Lexus | 15 | 2.3% | + 400.0% | 11 | 28 | 2.2% | + 366.7% | 12 | 26 |
| 14 | Jeep | 13 | 2.0% | + 18.2% | 17 | 22 | 1.8% | + 0.0% | 16 | 20 |
| 15 | Audi | 13 | 2.0% | + 160.0% | 21 | 20 | 1.6% | + 5.3% | 17 | 19 |
| 16 | Volkswagen | 12 | 1.8% | + 9.1% | 26 | 17 | 1.4% | – 46.9% | 21 | 13 |
| 17 | Xpeng | 10 | 1.5% | new | 9 | 26 | 2.1% | new | 14 | 30 |
| 18 | Honda | 10 | 1.5% | + 233.3% | 19 | 18 | 1.4% | + 125.0% | 19 | 14 |
| 19 | BYD | 10 | 1.5% | + 900.0% | 24 | 16 | 1.3% | + 220.0% | 22 | 21 |
| 20 | Porsche | 9 | 1.4% | + 800.0% | 16 | 19 | 1.5% | + 216.7% | 18 | 27 |
| 21 | Ford | 9 | 1.4% | + 0.0% | 22 | 16 | 1.3% | + 33.3% | 23 | 15 |
| 22 | KG Mobility/Ssangyong | 9 | 1.4% | + 200.0% | 31 | 12 | 1.0% | + 50.0% | 28 | 18 |
| 23 | BMW | 8 | 1.2% | – 27.3% | 10 | 22 | 1.8% | – 15.4% | 15 | 16 |
| 24 | Polestar | 8 | 1.2% | + 0.0% | 23 | 15 | 1.2% | + 36.4% | 24 | 24 |
| 25 | Peugeot | 6 | 0.9% | + 50.0% | 14 | 18 | 1.4% | + 260.0% | 20 | 23 |
| 26 | Subaru | 5 | 0.8% | – 76.2% | 20 | 13 | 1.0% | – 53.6% | 27 | 22 |
| 27 | Opel | 3 | 0.5% | + 200.0% | 29 | 6 | 0.5% | + 500.0% | 30 | 33 |
| 28 | Renault | 2 | 0.3% | – 50.0% | 12 | 15 | 1.2% | + 0.0% | 25 | 17 |
| 29 | Great Wall Motors | 2 | 0.3% | new | 13 | 14 | 1.1% | new | 26 | 37 |
| 30 | MG | 1 | 0.2% | + 0.0% | 25 | 6 | 0.5% | + 0.0% | 29 | 28 |
| 31 | Fiat | 1 | 0.2% | n/a | 32 | 3 | 0.2% | n/a | 32 | 46 |
| 32 | FAW Hongqi | 1 | 0.2% | n/a | 34 | 2 | 0.2% | + 100.0% | 34 | 45 |
| 33 | Mini | 1 | 0.2% | – 50.0% | 35 | 2 | 0.2% | + 0.0% | 35 | 44 |
| 34 | Ineos | 1 | 0.2% | – 50.0% | – | 1 | 0.1% | – 80.0% | 36 | 40 |
| 35 | Jaguar | 1 | 0.2% | + 0.0% | – | 1 | 0.1% | – 50.0% | 37 | 41 |
| 36 | Mitsubishi | 1 | 0.2% | n/a | – | 1 | 0.1% | n/a | 38 | 25 |
Iceland February 2025 – models:
| Pos | Model | Feb-25 | % | Jan | 2025 | % | Pos | FY24 |
| 1 | Suzuki Swift | 50 | 7.7% | n/a | 50 | 4.0% | 3 | 21 |
| 2 | Nissan Qashqai | 46 | 7.1% | n/a | 48 | 3.9% | 4 | 22 |
| 3 | Toyota RAV4 | 30 | 4.6% | 3 | 55 | 4.4% | 2 | 5 |
| 4 | Tesla Model 3 | 24 | 3.7% | 9 | 39 | 3.1% | 7 | 20 |
| 5 | Kia EV3 | 21 | 3.2% | 4 | 42 | 3.4% | 5 | n/a |
| 6 | Kia Stonic | 21 | 3.2% | n/a | 25 | 2.0% | 12 | 14 |
| 7 | Toyota Yaris Cross | 20 | 3.1% | n/a | 21 | 1.7% | 16 | 26 |
| 8 | Dacia Duster | 18 | 2.8% | 21 | 26 | 2.1% | 10 | 1 |
| 9 | Tesla Model Y | 16 | 2.5% | 2 | 42 | 3.4% | 6 | 2 |
| 10 | Skoda Kodiaq | 15 | 2.3% | 6 | 31 | 2.5% | 8 | 15 |
| 11 | Mazda MX-30 | 15 | 2.3% | n/a | 17 | 1.4% | 19 | n/a |
| 12 | Kia Sportage | 14 | 2.1% | 1 | 73 | 5.9% | 1 | 4 |
| 13 | Toyota Land Cruiser | 14 | 2.1% | 7 | 30 | 2.4% | 9 | 3 |
| 14 | Toyota Yaris | 14 | 2.1% | 15 | 25 | 2.0% | 13 | 10 |
| 15 | Hyundai Tucson | 10 | 1.5% | 12 | 23 | 1.8% | 14 | 8 |
| 16 | Toyota bZ4X | 10 | 1.5% | 20 | 19 | 1.5% | 17 | n/a |
| 17 | Volvo EX40 | 10 | 1.5% | n/a | 11 | 0.9% | 27 | n/a |
| 18 | Land Rover Defender | 9 | 1.4% | 22 | 17 | 1.4% | 18 | 17 |
| 19 | Xpeng G6 | 8 | 1.2% | 10 | 22 | 1.8% | 15 | n/a |
| 20 | Suzuki Vitara | 8 | 1.2% | n/a | 9 | 0.7% | 40 | 18 |
| 21 | Volvo EX30 | 8 | 1.2% | n/a | 13 | 1.0% | 22 | 31 |
Source: Manufacturers
