USA January 2025: Toyota Tacoma (+128.8%), Ford F-Series (+20.4%) highlight market up 3.7%

Toyota Tacoma sales surge year-on-year in January.

The U.S. new car market is estimated to grow 3.7% year-on-year in January to 1,112,500 units, marking four consecutive months of growth. Sales of light trucks are up 8.9% to 919,500 and 82.7% share while passenger cars are down -15.5% to 193,000. There are a few elements at play this year for US sales. First is the potential 25% tariff imposed on cars imported from Canada and Mexico which will undoubtedly raise their price, and second the scrapping of the federal tax credit for EVs, which will kill sales of these vehicles and possibly move them to HEVs.

Among OEMs still reporting, Toyota Motor edges down -1.3%, Ford Motor struggles at -6.5%, Hyundai-Kia shines at 13.1% and America Honda matches the market at +3.8%. Brand-wise, Toyota drops -1.6%, Ford is at -6.5% and Honda at +4.1%. Hyundai (+14.6%), Genesis (+13.7%), Kia (+11.6%) and Mazda (+11.2%) generate the biggest gains. Ignoring the brand’s woes, the Ford F-Series surges 20.4% to almost 59,000 sales, the Toyota RAV4 (-0.1%) is stable and the Honda CR-V (+3.5%) edges up. Outstanding scores by the Toyota Tacoma (+128.8%) off a low year-ago base, the Hyundai Tucson (+35.2%), Santa Fe (+37.8%), Kia K4/Forte (+29.4%), Telluride (+26.8%) and Hyundai Elantra (+21.9%).

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One year ago: USA January 2024: Market edges up 4.5%, Toyota up 25.7%

Full January 2025 sales data for reporting groups, brands and models below.