Uruguay January 2025: Fiat surges to highest share in 3 years
Fiat holds 21.2% of the Uruguayan market in January.
New light vehicle sales in Uruguay edge up 2.8% year-on-year in January to 4,151 units. This is is the largest January volume in at least a decade. Fiat (+14.1%) improves on an already impressive year-ago performance to 21.2% share, its best since March 2022 and compared to 10.4% in December. In contrast Chevrolet (-26.1%) is in difficulty at #2 with 11% of the market vs. 15.9% over the Full Year 2024. Renault (+40.8%), Volkswagen (+9.6%) and Hyundai (+3.4%) all beat the market to round out the Top 5 but the best performance is once again delivered by BYD, up 185.6% to 6.2% share at #6, albeit down on the third place it held in December.
Previous post: Uruguay Full Year 2024: Chevrolet and Fiat Strada hang onto lead, BYD up 270.2%
One year ago: Uruguay January 2024: Fiat up 7-fold to 19.1% share
Full January 2025 Top 49 All brands ranking below.
Uruguay January 2025 – brands:
| Pos | Brand | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Fiat | 882 | 21.2% | + 14.1% | 2 | 2 |
| 2 | Chevrolet | 456 | 11.0% | – 26.1% | 1 | 1 |
| 3 | Volkswagen | 412 | 9.9% | + 9.6% | 5 | 3 |
| 4 | Renault | 338 | 8.1% | + 40.8% | 4 | 4 |
| 5 | Hyundai | 306 | 7.4% | + 3.4% | 6 | 5 |
| 6 | BYD | 257 | 6.2% | + 185.6% | 3 | 6 |
| 7 | Nissan | 161 | 3.9% | + 25.8% | 10 | 10 |
| 8 | Suzuki | 157 | 3.8% | – 40.1% | 7 | 7 |
| 9 | Citroen | 140 | 3.4% | – 12.5% | 8 | 8 |
| 10 | Toyota | 111 | 2.7% | – 39.7% | 11 | 11 |
| 11 | Chery | 94 | 2.3% | + 17.5% | 14 | 12 |
| 12 | Jetour | 78 | 1.9% | + 25.8% | 15 | 13 |
| 13 | Peugeot | 73 | 1.8% | – 65.2% | 9 | 9 |
| 14 | Honda | 68 | 1.6% | + 65.9% | 12 | 15 |
| 15 | Geely | 60 | 1.4% | + 57.9% | 18 | 17 |
| 16 | DongFeng (incl. DFSK) | 53 | 1.3% | – 23.2% | 13 | 14 |
| 17 | Omoda | 48 | 1.2% | new | 16 | 24 |
| 18 | BMW | 42 | 1.0% | – 4.5% | 21 | 19 |
| 19 | Victory | 41 | 1.0% | + 28.1% | 17 | 16 |
| 20 | JAC | 35 | 0.8% | + 45.8% | 19 | 21 |
| 21 | Foton | 35 | 0.8% | + 1066.7% | 26 | 32 |
| 22 | Jeep | 32 | 0.8% | – 5.9% | 22 | 20 |
| 23 | Mercedes | 25 | 0.6% | – 19.4% | 20 | 22 |
| 24 | Ford | 21 | 0.5% | – 52.3% | 25 | 18 |
| 25 | Karry | 21 | 0.5% | – 27.6% | 27 | 25 |
| 26 | Audi | 20 | 0.5% | – 13.0% | 28 | 29 |
| 27 | Ram | 20 | 0.5% | + 150.0% | 29 | 30 |
| 28 | GWM | 18 | 0.4% | – 25.0% | 23 | 27 |
| 29 | Kia | 18 | 0.4% | + 350.0% | 24 | 28 |
| 30 | Bestune | 16 | 0.4% | + 700.0% | 42 | 44 |
| 31 | Mazda | 12 | 0.3% | n/a | 33 | 33 |
| 32 | Changan | 10 | 0.2% | – 75.6% | 30 | 23 |
| 33 | Subaru | 10 | 0.2% | – 9.1% | 31 | 34 |
| 34 | Mitsubishi | 10 | 0.2% | + 25.0% | 32 | 31 |
| 35 | Deepal | 8 | 0.2% | new | – | – |
| 36 | GAC | 8 | 0.2% | new | 36 | 50 |
| 37 | BAW | 7 | 0.2% | n/a | – | 38 |
| 38 | JMC | 6 | 0.1% | + 100.0% | 34 | 36 |
| 39 | Mini | 6 | 0.1% | + 500.0% | 38 | 39 |
| 40 | Seat | 6 | 0.1% | + 100.0% | 44 | 41 |
| 41 | Maxus | 5 | 0.1% | + 0.0% | 37 | 35 |
| 42 | Geely Riddara | 5 | 0.1% | new | 41 | 40 |
| 43 | Zeekr | 3 | 0.1% | new | 40 | 49 |
| 44 | Lynk & Co | 3 | 0.1% | new | 43 | 47 |
| 45 | Farizon | 3 | 0.1% | new | 47 | 53 |
| 46 | Iveco | 3 | 0.1% | + 200.0% | 48 | 55 |
| 47 | Jinpeng | 3 | 0.1% | n/a | – | 59 |
| 48 | Voltbike | 3 | 0.1% | new | – | – |
| 49 | Haval | 2 | 0.0% | n/a | 45 | 45 |
Source: Autodata
