Sweden January 2025: Subaru Outback surprise leader, Forester and Crosstrek in Top 10

February 5, 2025
Matt Gasnier
0 Comments

The Subaru Outback is the best-selling vehicle in Sweden in January.

New car sales in Sweden jump 14.4% year-on-year in January to 19,632 units. EV sales gain 15.3% to 5,660 and 28.8% share vs. 28.6% a year ago while PHEVs edge up 9.2% to 4,464 and 22.7% share vs. 23.8% in January 2024. All in all, electrified vehicles hold 51.6% of the market vs. 52.4% last year. The main event rejigging the charts this month (and they were plenty rejigged) is the tax surge for ethanol cars that came into effect on February 1. As a result, some manufacturers rushed to register cars before the deadline to avoid the tax. It is the mainly the case for Subaru, soaring by an out-of-this world 940.3% year-on-year to land in third place overall with 13.1% share below Volvo (+0.4%) at 15.7% and Volkswagen (+42.4%) at 14.5%. As a reminder Subaru ranked #15 with 1.7% share in December and #14 with also 1.7% share over the Full Year 2024. Other great performers (not all linked to the ethanol tax) include Cupra (+224%), Polestar (+103.9%), Skoda (+23.7%), Peugeot (+21.8%) and BMW (+21.4%).

Subaru is the star performer in the models Top 10 with the Outback (+557.1%) the outright best-seller. It ranked #33 in December and #19 over the Full Year 2024. The Forester (+1892.9%) is up to #4 and the Crosstrek (+1090%) up to #8. We will probably never see this type of result again for Subaru in Sweden. The Volvo XC60 (+58.2%) also performs very well at #2 while the VW ID.7 (+2520%) climbs onto the podium for the first time at #3. The VW Golf (+100.4%), VW ID.4 (+45.5%) and BMW 5 Series (+281.8%) also shine below whereas the Volvo XC40 (-45.1%) implodes to #7. Notice also the Tesla Model Y off -48.5% year-on-year and the Model 3 down -31.7% to #50.

Previous post: Sweden Full Year 2024: Tesla Model Y #1 again, Polestar 2 in Top 10, BEVs down -15.9%

One year ago: Sweden January 2024: Volvo XC60 leads the way, EX30 up to #12

Full January 2025 Top 50 All brands and Top 270 All models below.

Sweden January 2025 – brands:

Pos	Brand	Jan-25	%	/24	Dec	FY24
1	Volvo	3,092	15.7%	+ 0.4%	1	1
2	Volkswagen	2,846	14.5%	+ 42.4%	2	2
3	Subaru	2,580	13.1%	+ 940.3%	15	14
4	Toyota	1,597	8.1%	– 6.6%	6	4
5	Kia	1,235	6.3%	+ 5.4%	5	5
6	Audi	1,010	5.1%	– 8.7%	7	7
7	BMW	1,000	5.1%	+ 21.4%	9	9
8	Skoda	836	4.3%	+ 23.7%	8	8
9	Mercedes	793	4.0%	– 26.7%	4	6
10	Peugeot	621	3.2%	+ 21.8%	14	10
11	Cupra	499	2.5%	+ 224.0%	11	12
12	Polestar	473	2.4%	+ 103.9%	10	11
13	Tesla	405	2.1%	– 44.5%	3	3
14	Ford	268	1.4%	– 44.7%	17	13
15	Porsche	239	1.2%	+ 5.8%	18	16
16	Hyundai	216	1.1%	– 36.8%	24	20
17	Renault	212	1.1%	+ 5.0%	12	15
18	Nissan	204	1.0%	– 41.2%	16	17
19	Dacia	193	1.0%	+ 24.5%	13	18
20	Lexus	186	0.9%	– 12.3%	19	22
21	Mazda	150	0.8%	– 7.4%	20	24
22	Opel	122	0.6%	– 34.8%	28	23
23	Mini	111	0.6%	+ 54.2%	23	31
24	BYD	85	0.4%	+ 34.9%	30	32
25	MG	82	0.4%	– 74.8%	22	19
26	Seat	72	0.4%	– 50.7%	27	21
27	Citroen	62	0.3%	– 53.7%	25	25
28	Fiat	54	0.3%	+ 116.0%	31	26
29	Xpeng	52	0.3%	+ 44.4%	26	33
30	Zeekr	49	0.2%	new	21	28
31	Land Rover	48	0.2%	– 15.8%	34	35
32	Honda	46	0.2%	– 31.3%	32	29
33	Suzuki	44	0.2%	– 47.6%	29	27
34	Lynk & Co	38	0.2%	– 15.6%	35	30
35	Ineos	31	0.2%	+ 287.5%	41	45
36	Mitsubishi	21	0.1%	– 63.8%	33	34
37	Jeep	15	0.1%	n/a	36	48
38	Chevrolet	7	0.0%	+ 250.0%	42	43
39	Ferrari	5	0.0%	+ 0.0%	–	42
40	Alfa Romeo	4	0.0%	+ 33.3%	43	46
41	Hongqi	4	0.0%	– 42.9%	40	36
42	Jaguar	4	0.0%	– 33.3%	47	47
43	Lotus	4	0.0%	+ 100.0%	45	49
44	NIO	4	0.0%	+ 33.3%	48	37
45	DS	3	0.0%	+ 0.0%	–	53
46	Geely	3	0.0%	new	38	38
47	Lamborghini	3	0.0%	+ 0.0%	46	44
48	Smart	3	0.0%	n/a	37	41
49	Iveco	1	0.0%	n/a	55	57

Sweden January 2025 – models:

Pos	Model	Jan-25	%	/24	Dec	FY24
1	Subaru Outback	1,656	8.4%	+ 557.1%	33	19
2	Volvo XC60	1,413	7.2%	+ 58.2%	2	2
3	VW ID.7	655	3.3%	+ 2520.0%	4	16
4	Subaru Forester	558	2.8%	+ 1892.9%	74	97
5	VW Golf	517	2.6%	+ 100.4%	12	23
6	VW ID.4	419	2.1%	+ 45.5%	15	7
7	Volvo XC40	384	2.0%	– 45.1%	9	3
8	Subaru Crosstrek	357	1.8%	+ 1090.0%	69	108
9	BMW 5-Series	336	1.7%	+ 281.8%	48	45
10	Volvo EX30	316	1.6%	+ 15.3%	3	4
11	Kia Ceed	314	1.6%	+ 5.4%	5	8
12	Toyota RAV4	310	1.6%	– 45.2%	20	6
13	Tesla Model Y	297	1.5%	– 48.5%	1	1
14	VW Tiguan	290	1.5%	+ 2.1%	22	12
15	Toyota Corolla Cross	290	1.5%	+ 33.6%	27	21
16	VW Passat	276	1.4%	– 27.7%	13	15
17	Toyota Corolla	275	1.4%	+ 48.6%	32	24
18	Toyota Yaris Cross	273	1.4%	+ 20.3%	35	17
19	Skoda Kodiaq	269	1.4%	+ 166.3%	19	27
20	Volvo S/V90	255	1.3%	+ 25.0%	8	26
21	Polestar 2	242	1.2%	+ 4.3%	6	9
22	Volvo C40	238	1.2%	– 30.8%	7	14
23	Skoda Enyaq	234	1.2%	+ 98.3%	10	11
24	Kia EV3	229	1.2%	new	39	145
25	Kia Sportage	207	1.1%	– 19.5%	30	10
26	Peugeot 2008	205	1.0%	+ 310.0%	50	34
27	Toyota Yaris	203	1.0%	– 1.9%	38	25
28	Volvo S/V60	197	1.0%	– 55.7%	23	5
29	Peugeot 5008	196	1.0%	+ 12.6%	25	20
30	VW T-Roc	188	1.0%	– 5.1%	14	18
31	Volvo XC90	188	1.0%	+ 0.5%	21	31
32	VW ID.3	180	0.9%	+ 28.6%	49	38
33	Audi A6	177	0.9%	– 12.4%	31	35
34	Cupra Tavascan	173	0.9%	new	34	136
35	Polestar 4	163	0.8%	new	18	69
36	Audi A3	155	0.8%	+ 17.4%	24	28
37	Skoda Octavia	151	0.8%	– 29.8%	17	32
38	Audi Q6 e-Tron	150	0.8%	new	46	83
39	Mercedes E Class	148	0.8%	– 23.3%	26	29
40	Kia EV9	147	0.7%	– 8.1%	47	41
41	Peugeot 3008	146	0.7%	– 19.8%	123	37
42	Audi Q4 E-Tron	132	0.7%	– 53.8%	40	30
43	Kia Niro	127	0.6%	– 27.0%	57	22
44	BMW X3	120	0.6%	+ 7.1%	79	58
45	Audi Q3	118	0.6%	+ 103.4%	71	53
46	Toyota C-HR	113	0.6%	– 33.5%	62	40
47	Mercedes EQB	107	0.5%	+ 5.9%	45	49
48	Cupra Terramar	104	0.5%	new	91	207
49	Porsche Macan	102	0.5%	+ 175.7%	63	81
50	Tesla Model 3	97	0.5%	– 31.7%	11	13
51	Lexus NX	95	0.5%	– 24.0%	66	63
52	BMW X1	94	0.5%	+ 38.2%	58	46
53	Ford Puma	92	0.5%	+ 155.6%	202	126
54	Mercedes GLE	89	0.5%	+ 25.4%	51	67
55	BMW X5	88	0.4%	– 28.5%	67	61
56	Renault Master	86	0.4%	+ 115.0%	136	146
57	BMW i4	84	0.4%	– 40.0%	64	55
58	Audi A5	83	0.4%	+ 937.5%	70	131
59	Toyota bZ4X	81	0.4%	+ 47.3%	95	99
60	Skoda Superb	77	0.4%	+ 165.5%	54	60
61	VW Touran	77	0.4%	+ 7600.0%	150	189
62	Kia Picanto	74	0.4%	+ 25.4%	135	85
63	Dacia Duster	74	0.4%	+ 51.0%	60	93
64	Hyundai Tucson	74	0.4%	+ 54.2%	110	101
65	BMW i5	74	0.4%	+ 111.4%	61	82
66	Opel Mokka	73	0.4%	– 42.1%	115	72
67	Mercedes EQA	69	0.4%	– 22.5%	52	70
68	Cupra Leon	69	0.4%	+ 86.5%	84	75
69	Dacia Sandero	68	0.3%	– 25.3%	16	36
70	Kia EV6	67	0.3%	– 29.5%	36	33
71	Mercedes GLC	66	0.3%	– 46.8%	44	44
72	Porsche Cayenne	66	0.3%	– 38.3%	86	56
73	Hyundai Santa Fe	66	0.3%	+ 1000.0%	175	178
74	BMW 3-Series	65	0.3%	– 38.1%	41	47
75	Cupra Born	65	0.3%	+ 20.4%	82	39
76	Mercedes EQE	61	0.3%	– 51.2%	28	42
77	Audi Q8	60	0.3%	+ 7.1%	102	112
78	Nissan Qashqai	57	0.3%	– 36.0%	29	48
79	Nissan Ariya	57	0.3%	+ 58.3%	96	114
80	Mini Hatch	56	0.3%	+ 55.6%	68	102
81	Cupra Formentor	56	0.3%	+ 180.0%	85	52
82	VW T-Cross	52	0.3%	– 29.7%	83	64
83	Citroen C4	52	0.3%	+ 8.3%	112	92
84	Dacia Jogger	51	0.3%	+ 240.0%	116	133
85	Lexus LBX	51	0.3%	new	81	149
86	VW Taigo	50	0.3%	– 67.7%	55	68
87	BYD Seal U	49	0.2%	new	122	198
88	Mazda CX-80	49	0.2%	new	98	180
89	VW Multivan	47	0.2%	+ 56.7%	152	127
90	Nissan Juke	45	0.2%	+ 164.7%	154	115
91	Seat Arona	44	0.2%	+ 18.9%	78	50
92	Volvo EX90	44	0.2%	new	93	174
93	Audi A6 e-tron	44	0.2%	new	–	–
94	MG HS	43	0.2%	– 83.5%	133	143
95	Mercedes GLA	43	0.2%	+ 10.3%	77	94
96	Peugeot 408	43	0.2%	+ 38.7%	108	76
97	Kia Sorento	42	0.2%	– 38.2%	147	78
98	Porsche 911	42	0.2%	+ 23.5%	129	111
99	Ford Kuga	41	0.2%	– 76.3%	80	57
100	Skoda Kamiq	40	0.2%	– 69.0%	76	62
101	Nissan X-Trail	40	0.2%	+ 14.3%	143	138
102	BMW 1-Series	40	0.2%	+ 17.6%	100	95
103	Polestar 3	40	0.2%	new	75	104
104	Mazda CX-60	38	0.2%	– 54.8%	73	73
105	Mini Countryman	38	0.2%	+ 46.2%	90	135
106	Mercedes CLA	37	0.2%	– 17.8%	65	77
107	Toyota Aygo X	36	0.2%	+ 140.0%	130	125
108	Ford Tourneo Custom	35	0.2%	+ 288.9%	149	148
109	Range Rover	34	0.2%	– 17.1%	158	173
110	Fiat Ducato	34	0.2%	+ 100.0%	97	51
111	Skoda Karoq	34	0.2%	+ 112.5%	103	113
112	BMW 2-Series	33	0.2%	– 15.4%	109	100
113	VW ID.Buzz	33	0.2%	+ 10.0%	119	122
114	Opel Grandland X	32	0.2%	– 38.5%	124	91
115	Cupra Ateca	32	0.2%	– 25.6%	104	118
116	Audi A1	32	0.2%	+ 300.0%	92	132
117	Mercedes C Class	31	0.2%	– 61.7%	37	43
118	Skoda Fabia	31	0.2%	– 51.6%	59	59
119	Ineos Grenadier	31	0.2%	+ 287.5%	204	227
120	Zeekr X	31	0.2%	new	43	98
121	Lynk & Co 01	30	0.2%	– 33.3%	151	71
122	Ford Explorer	29	0.1%	+ 2800.0%	155	185
123	Kia Stonic	28	0.1%	– 53.3%	157	87
124	Renault Captur	28	0.1%	– 22.2%	72	88
125	Renault Scenic	28	0.1%	n/a	56	106
126	Xpeng G6	28	0.1%	new	118	172
127	Polestar YSM	28	0.1%	new	–	–
128	Ford Focus	26	0.1%	– 85.1%	113	54
129	Mazda CX-30	26	0.1%	+ 13.0%	120	142
130	BYD Dolphin	25	0.1%	+ 127.3%	138	160
131	Ford Transit	23	0.1%	– 69.3%	166	134
132	BMW iX	23	0.1%	– 36.1%	87	110
133	Xpeng G9	23	0.1%	– 36.1%	88	117
134	Mazda MX-30	23	0.1%	+ 21.1%	194	197
135	Hyundai Kona	22	0.1%	– 57.7%	153	107
136	MG 4	22	0.1%	– 35.3%	179	65
137	Mercedes Vito	22	0.1%	+ 15.8%	190	177
138	Peugeot 208	22	0.1%	+ 22.2%	161	147
139	Mercedes G Class	21	0.1%	+ 10.5%	139	171
140	Renault Clio	20	0.1%	– 50.0%	42	74
141	Hyundai i10	20	0.1%	– 41.2%	180	124
142	Audi Q5	19	0.1%	– 68.3%	53	79
143	Seat Leon	19	0.1%	– 66.1%	159	80
144	VW Touareg	19	0.1%	– 55.8%	148	139
145	Mercedes Sprinter	19	0.1%	+ 90.0%	131	90
146	Lexus ES/IS/LS/RC	18	0.1%	– 53.8%	178	161
147	Mercedes V Class	18	0.1%	– 52.6%	132	130
148	Fiat 600	18	0.1%	new	165	211
149	Zeekr 001	18	0.1%	new	117	105
150	Audi Q7	17	0.1%	+ 21.4%	126	165
151	Mercedes EQS	17	0.1%	+ 466.7%	176	209
152	Mini Aceman	17	0.1%	new	186	273
153	Hyundai Ioniq 5	15	0.1%	– 72.7%	163	137
154	Mercedes GLS	15	0.1%	– 48.3%	172	154
155	Honda CR-V	15	0.1%	– 34.8%	208	196
156	Honda HR-V	15	0.1%	– 11.8%	140	175
157	BMW IX2	15	0.1%	new	177	141
158	Suzuki Vitara	14	0.1%	– 65.0%	125	119
159	VW Caddy	14	0.1%	– 39.1%	99	123
160	BMW X7	14	0.1%	– 17.6%	173	179
161	Jeep Avenger	14	0.1%	new	182	241
162	Renault Trafic	13	0.1%	+ 0.0%	101	183
163	VW ID.5	13	0.1%	+ 44.4%	114	140
164	Audi Q2	12	0.1%	– 88.3%	111	84
165	Renault Austral	12	0.1%	– 74.5%	141	96
166	Opel Corsa	12	0.1%	+ 140.0%	171	181
167	MG 5	11	0.1%	– 45.0%	107	169
168	Suzuki Swift	11	0.1%	– 31.3%	142	120
169	Lexus UX	11	0.1%	n/a	183	188
170	Renault 5	11	0.1%	new	–	–
171	Porsche 718	10	0.1%	– 44.4%	206	163
172	Toyota Proace Verso	10	0.1%	– 44.4%	106	166
173	Porsche Panamera	10	0.1%	– 16.7%	167	182
174	Land Rover Defender	10	0.1%	+ 0.0%	195	204
175	Renault Megane	10	0.1%	+ 42.9%	207	176
176	Mitsubishi Colt	10	0.1%	new	146	200
177	Mitsubishi ASX	9	0.0%	– 78.0%	156	186
178	Seat Ibiza	9	0.0%	– 60.9%	232	192
179	Porsche Taycan	9	0.0%	– 50.0%	121	155
180	Subaru Solterra	9	0.0%	+ 200.0%	214	187
181	Hyundai i20	8	0.0%	– 63.6%	164	167
182	Mercedes Citan	8	0.0%	– 55.6%	191	190
183	Suzuki S-Cross	8	0.0%	– 46.7%	205	116
184	Honda Jazz	8	0.0%	+ 0.0%	184	195
185	Lynk & Co 02	8	0.0%	new	–	–
186	Suzuki Swace	7	0.0%	– 46.2%	201	191
187	Mazda3	7	0.0%	– 30.0%	198	214
188	BMW IX1	7	0.0%	new	193	274
189	Audi A4	6	0.0%	– 91.8%	134	86
190	Mazda2	6	0.0%	– 53.8%	145	151
191	BYD Seal	6	0.0%	– 14.3%	224	213
192	MG ZS	6	0.0%	+ 0.0%	94	66
193	Tesla Model X	6	0.0%	+ 0.0%	236	228
194	Peugeot Expert	6	0.0%	+ 20.0%	–	271
195	Ford Tourneo Connect	6	0.0%	+ 50.0%	181	217
196	Mercedes AMG GT	6	0.0%	+ 200.0%	168	194
197	Ford Transit Custom	6	0.0%	n/a	196	234
198	Mercedes GLB	5	0.0%	– 86.5%	128	109
199	VW Crafter	5	0.0%	– 79.2%	174	159
200	Honda Civic	5	0.0%	– 61.5%	223	203
201	Hyundai Bayon	5	0.0%	– 54.5%	189	158
202	Hyundai i30	5	0.0%	– 50.0%	233	199
203	Tesla Model S	5	0.0%	+ 0.0%	218	230
204	Toyota Land Cruiser	5	0.0%	+ 400.0%	127	212
205	VW Tayron	5	0.0%	new	–	–
206	Citroen C5 Aircross	4	0.0%	– 87.9%	89	129
207	Lexus RX	4	0.0%	– 83.3%	162	170
208	Mercedes A Class	4	0.0%	– 76.5%	170	168
209	Ford Mustang Mach-E	4	0.0%	– 66.7%	200	164
210	Mercedes CLE	4	0.0%	– 60.0%	137	153
211	Hongqi E-HS9	4	0.0%	– 42.9%	203	201
212	BYD Tang	4	0.0%	– 20.0%	199	249
213	Nissan Primastar	4	0.0%	– 20.0%	254	243
214	Opel Astra	4	0.0%	+ 33.3%	213	150
215	Lexus LM	4	0.0%	+ 300.0%	188	264
216	Renault Rafale	4	0.0%	new	169	229
217	Suzuki Across	4	0.0%	n/a	185	238
218	Lexus UX EV	3	0.0%	– 82.4%	–	320
219	VW Caravelle	3	0.0%	– 72.7%	144	144
220	VW Kombi	3	0.0%	– 66.7%	258	262
221	Mercedes CL class	3	0.0%	– 62.5%	225	221
222	BMW X4	3	0.0%	– 50.0%	–	237
223	Ferrari	3	0.0%	– 25.0%	–	290
224	Honda ZR-V	3	0.0%	– 25.0%	210	219
225	DS 7	3	0.0%	+ 50.0%	–	281
226	Lotus Eletre	3	0.0%	+ 50.0%	256	259
227	Chevrolet Corvette	3	0.0%	+ 200.0%	241	251
228	NIO EL6	3	0.0%	+ 200.0%	–	291
229	Ford Courier	3	0.0%	n/a	–	232
230	Jaguar i-Pace	3	0.0%	n/a	250	308
231	Alfa Romeo Junior	3	0.0%	new	–	–
232	Audi Q8 e-Tron	2	0.0%	– 97.8%	160	89
233	Peugeot 308	2	0.0%	– 94.6%	230	103
234	Citroen Berlingo	2	0.0%	– 75.0%	–	288
235	Audi A7	2	0.0%	– 71.4%	211	239
236	Fiat 500	2	0.0%	– 60.0%	–	162
237	Range Rover Evoque	2	0.0%	– 50.0%	240	250
238	BMW i7	2	0.0%	– 33.3%	244	257
239	Citroen Jumper	2	0.0%	+ 0.0%	209	208
240	Ford Capri	2	0.0%	new	105	236
241	Lamborghini Huracan	2	0.0%	new	246	279
242	Land Rover Discovery	2	0.0%	n/a	252	324
243	Smart #1	2	0.0%	new	187	244
244	Chevrolet Camaro	2	0.0%	n/a	–	–
245	Citroen C3	1	0.0%	– 96.4%	–	156
246	Citroen C3 Aircross	1	0.0%	– 93.3%	212	121
247	Mazda CX-5	1	0.0%	– 91.7%	–	242
248	Mitsubishi Eclipse Cross	1	0.0%	– 90.9%	221	184
249	BMW XM	1	0.0%	– 83.3%	–	247
250	Mitsubishi Space Star	1	0.0%	– 83.3%	243	254
251	Hyundai Ioniq 6	1	0.0%	– 75.0%	215	215
252	Jaguar F-Pace	1	0.0%	– 66.7%	242	253
253	Alfa Romeo Tonale	1	0.0%	– 50.0%	238	245
254	BYD Han	1	0.0%	– 50.0%	–	299
255	NIO ET5	1	0.0%	+ 0.0%	247	286
256	Nissan Townstar	1	0.0%	+ 0.0%	270	327
257	Opel Zafira	1	0.0%	+ 0.0%	–	305
258	Peugeot 508	1	0.0%	+ 0.0%	–	267
259	Audi A8	1	0.0%	n/a	273	336
260	BMW X2	1	0.0%	n/a	–	284
261	Ferrari 296	1	0.0%	new	–	270
262	Ferrari Purosangue	1	0.0%	new	–	306
263	Ford Mustang	1	0.0%	n/a	237	231
264	Iveco Daily	1	0.0%	n/a	262	282
265	Jeep Wrangler	1	0.0%	n/a	269	322
266	Lamborghini Urus	1	0.0%	n/a	263	283
267	Lotus Emeya	1	0.0%	new	227	316
268	Smart #3	1	0.0%	new	–	261
269	Toyota Supra	1	0.0%	n/a	268	321
270	Xpeng P7	1	0.0%	n/a	–	278

Source: Mobility Sweden

Share this:

Sweden July 2016: VW Golf jumps to #1 as Volvo V70 passes relay

Sweden 1968-1969: Volvo 140 Series on top

Sweden June 2021: MG ZS shoots up to #2 in market up 45.9%

Leave a ReplyCancel reply