Norway January 2025: BEVs at record 95.8% share, Toyota bZ4X in top spot
The Toyota bZ4X is #1 in Norway in January.
New car sales in Norway rally back up 82.4% year-on-year in January to 9,343 units over a particularly low year-ago comparison set. Thanks to sales up 89.8% to 8,954, BEVs reach a record 95.8% share vs. 92.1% in January 2024 which was a record at the time. HEVs are down -24.4% to 124 and 1.3% share while PHEVs edge up 1.1% to 95 and 1%. Petrol accounts for 0.4% of the market vs. 0.9% a year ago and diesel 1.5% vs. 2% in January 2024. Volkswagen (+374.8%) surges to 20.3% share vs. 10.9% over the Full Year 2024 and places three models inside the January Top 5: the ID.4 at #2, the ID.3 at #4 and the ID.7 at #5. The reason behind this success is the more aggressive prices that the VW dealerships have been able to secure.
Toyota (+325.8%) is also in outstanding shape and places the bZ4X in pole position for the 2nd time ever after last October. As a reminder this month the bZ4X is also #1 in Denmark. According to local publication BilNytt.no, Toyota Norway CEO Piotr Pawlak said the carmaker ran out of cars at the end of last year and are now fulfilling a large order backlog. Tesla (-37.9%) implodes in third place with just 7.4% of the market. Although usually weaker in January, this month’s score is all the more worrying that there is plenty of inventory in the port of Drammen when new cars are parked. Mercedes (+262.3%), BMW (+228.6%) and Ford (+132.9%) also post surreal gains in the remainder of the Top 10.
Previous post: Norway Full Year 2024: Tesla 1-2 in weak market
One year ago: Norway January 2024: Nissan Ariya up to record #4
Full January 2025 Top 46 All brands and Top 169 All models below.
Norway January 2025 – brands:
| Pos | Brand | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Volkswagen | 1,899 | 20.3% | + 374.8% | 2 | 2 |
| 2 | Toyota | 1,354 | 14.5% | + 325.8% | 4 | 3 |
| 3 | Tesla | 689 | 7.4% | – 37.9% | 1 | 1 |
| 4 | BMW | 631 | 6.8% | + 228.6% | 5 | 5 |
| 5 | Nissan | 554 | 5.9% | + 21.8% | 11 | 9 |
| 6 | Volvo | 488 | 5.2% | + 61.6% | 3 | 4 |
| 7 | Mercedes | 471 | 5.0% | + 262.3% | 6 | 11 |
| 8 | Audi | 415 | 4.4% | + 57.2% | 8 | 8 |
| 9 | Ford | 347 | 3.7% | + 132.9% | 12 | 12 |
| 10 | Skoda | 294 | 3.1% | + 80.4% | 7 | 6 |
| 11 | Hyundai | 257 | 2.8% | – 35.4% | 9 | 7 |
| 12 | Kia | 225 | 2.4% | + 181.3% | 15 | 19 |
| 13 | Peugeot | 221 | 2.4% | + 125.5% | 19 | 16 |
| 14 | Polestar | 189 | 2.0% | + 148.7% | 16 | 14 |
| 15 | XPeng | 186 | 2.0% | + 226.3% | 14 | 15 |
| 16 | BYD | 178 | 1.9% | + 21.1% | 13 | 13 |
| 17 | MG | 132 | 1.4% | – 48.6% | 17 | 10 |
| 18 | Mazda | 128 | 1.4% | + 54.2% | 24 | 17 |
| 19 | Opel | 124 | 1.3% | + 175.6% | 20 | 22 |
| 20 | Lexus | 113 | 1.2% | + 117.3% | 18 | 20 |
| 21 | Mini | 93 | 1.0% | + 1228.6% | 22 | 28 |
| 22 | Porsche | 88 | 0.9% | + 79.6% | 10 | 18 |
| 23 | Renault | 32 | 0.3% | + 52.4% | 21 | 24 |
| 24 | NIO | 28 | 0.3% | – 46.2% | 26 | 23 |
| 25 | Dongfeng | 27 | 0.3% | new | 41 | 43 |
| 26 | Honda | 26 | 0.3% | + 44.4% | 31 | 25 |
| 27 | Zeekr | 23 | 0.2% | new | 37 | 44 |
| 28 | Citroen | 19 | 0.2% | – 40.6% | 28 | 27 |
| 29 | Suzuki | 18 | 0.2% | + 38.5% | 25 | 21 |
| 30 | Subaru | 14 | 0.1% | + 55.6% | 35 | 26 |
| 31 | Jeep | 13 | 0.1% | – 62.9% | 29 | 30 |
| 32 | KGM | 11 | 0.1% | + 120.0% | 38 | 34 |
| 33 | Land Rover | 10 | 0.1% | + 100.0% | 32 | 38 |
| 34 | JAC | 8 | 0.1% | – 33.3% | 33 | 35 |
| 35 | Maxus | 6 | 0.1% | – 85.0% | 34 | 29 |
| 36 | Smart | 5 | 0.1% | – 37.5% | 40 | 41 |
| 37 | Cupra | 4 | 0.0% | + 300.0% | 44 | 37 |
| 38 | Hongqi | 3 | 0.0% | n/a | 23 | 33 |
| 39 | Iles Automotive | 3 | 0.0% | + 200.0% | 45 | 49 |
| 40 | Fisker | 2 | 0.0% | – 77.8% | 46 | 39 |
| 41 | Jaguar | 2 | 0.0% | n/a | 39 | 45 |
| 42 | Lotus | 2 | 0.0% | – 50.0% | 42 | 42 |
| 43 | Voyah | 2 | 0.0% | new | 36 | 36 |
| 44 | Maserati | 1 | 0.0% | n/a | 47 | 46 |
| 45 | Omars | 1 | 0.0% | new | – | 70 |
| 46 | Sprintcar | 1 | 0.0% | n/a | 43 | 53 |
Norway January 2025 – models:
| Pos | Model | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Toyota bZ4X | 1,188 | 12.7% | + 780.0% | 35 | 5 |
| 2 | VW ID.4 | 830 | 8.9% | + 391.1% | 3 | 4 |
| 3 | Nissan Ariya | 544 | 5.8% | + 197.3% | 8 | 7 |
| 4 | VW ID.3 | 537 | 5.7% | + 347.5% | 14 | 8 |
| 5 | VW ID.7 | 490 | 5.2% | + 759.6% | 5 | 14 |
| 6 | Tesla Model Y | 361 | 3.9% | – 62.5% | 1 | 1 |
| 7 | Tesla Model 3 | 324 | 3.5% | + 126.6% | 2 | 2 |
| 8 | BMW i4 | 243 | 2.6% | + 507.5% | 10 | 13 |
| 9 | Ford Explorer | 221 | 2.4% | + 10950.0% | 23 | 26 |
| 10 | Volvo EX30 | 213 | 2.3% | + 124.2% | 4 | 3 |
| 11 | Audi Q6 e-tron | 209 | 2.2% | new | 13 | 24 |
| 12 | Skoda Enyaq | 206 | 2.2% | + 102.0% | 6 | 6 |
| 13 | Audi Q4 e-Tron | 175 | 1.9% | + 17.4% | 17 | 9 |
| 14 | Mercedes EQB | 168 | 1.8% | + 1192.3% | 12 | 28 |
| 15 | BMW ix1 | 162 | 1.7% | + 285.7% | 15 | 15 |
| 16 | Hyundai Kona | 128 | 1.4% | – 54.6% | 19 | 10 |
| 17 | Mazda MX-30 | 123 | 1.3% | + 51.9% | 67 | 21 |
| 18 | Hyundai Ioniq 5 | 123 | 1.3% | + 167.4% | 24 | 17 |
| 19 | MG 4 | 119 | 1.3% | – 24.2% | 33 | 11 |
| 20 | Xpeng G6 | 117 | 1.3% | new | 29 | 37 |
| 21 | Mercedes EQA | 115 | 1.2% | + 325.9% | 16 | 30 |
| 22 | Volvo EX40 | 113 | 1.2% | new | 9 | 23 |
| 23 | Kia EV3 | 104 | 1.1% | new | 27 | 78 |
| 24 | Lexus RZ | 100 | 1.1% | + 194.1% | 36 | 33 |
| 25 | Kia EV6 | 86 | 0.9% | + 91.1% | 46 | 39 |
| 26 | Mercedes EQE SUV | 85 | 0.9% | + 372.2% | 26 | 44 |
| 27 | Porsche Macan | 84 | 0.9% | n/a | 7 | 31 |
| 28 | Polestar 4 | 82 | 0.9% | new | 54 | 75 |
| 29 | BMW i5 | 79 | 0.8% | + 1216.7% | 42 | 80 |
| 30 | Peugeot 3008 | 77 | 0.8% | n/a | 81 | 52 |
| 31 | Skoda Enyaq Coupe | 75 | 0.8% | + 108.3% | 83 | 42 |
| 32 | Peugeot 5008 | 71 | 0.8% | + 446.2% | 82 | 82 |
| 33 | Xpeng G9 | 63 | 0.7% | + 18.9% | 34 | 27 |
| 34 | Toyota Yaris Cross | 58 | 0.6% | + 56.8% | 22 | 12 |
| 35 | Polestar 3 | 56 | 0.6% | new | 45 | 66 |
| 36 | BYD Dolphin | 55 | 0.6% | + 266.7% | 51 | 45 |
| 37 | BMW iX | 54 | 0.6% | – 18.2% | 32 | 29 |
| 38 | Mercedes Vito | 53 | 0.6% | + 71.0% | 48 | 54 |
| 39 | Volvo EX90 | 53 | 0.6% | new | 58 | 134 |
| 40 | Polestar 2 | 51 | 0.5% | – 32.9% | 47 | 22 |
| 41 | Mini Aceman | 51 | 0.5% | new | 65 | 131 |
| 42 | BMW iX2 | 50 | 0.5% | + 4900.0% | 41 | 36 |
| 43 | Opel Corsa | 49 | 0.5% | n/a | 49 | 76 |
| 44 | Volvo EC40 | 49 | 0.5% | new | 44 | 81 |
| 45 | Ford Mustang Mach-E | 48 | 0.5% | – 66.2% | 50 | 16 |
| 46 | Ford Capri | 48 | 0.5% | new | 64 | 109 |
| 47 | Peugeot 2008 | 45 | 0.5% | – 10.0% | 52 | 50 |
| 48 | Opel Grandland X | 45 | 0.5% | n/a | 136 | 231 |
| 49 | BYD Seal U | 37 | 0.4% | new | 53 | 57 |
| 50 | BYD Sealion 7 | 37 | 0.4% | new | 25 | 96 |
| 51 | Volvo XC60 | 35 | 0.4% | + 775.0% | 31 | 60 |
| 52 | Kia EV9 | 33 | 0.4% | + 94.1% | 69 | 64 |
| 53 | Toyota Proace Verso | 32 | 0.3% | + 166.7% | 87 | 102 |
| 54 | Toyota Corolla | 29 | 0.3% | + 314.3% | 28 | 53 |
| 55 | BYD Seal | 29 | 0.3% | new | 68 | 67 |
| 56 | BMW iX3 | 28 | 0.3% | + 27.3% | 43 | 58 |
| 57 | Renault Scenic | 28 | 0.3% | new | 37 | 51 |
| 58 | Mercedes Sprinter | 27 | 0.3% | + 200.0% | 63 | 93 |
| 59 | Dongfeng Nammi Box | 27 | 0.3% | new | 110 | 150 |
| 60 | Honda e:NY1 | 26 | 0.3% | + 160.0% | 80 | 41 |
| 61 | Audi A6 | 26 | 0.3% | + 2500.0% | 109 | 140 |
| 64 | VW ID.Buzz | 24 | 0.3% | + 4.3% | 74 | 73 |
| 65 | Mini Countryman | 24 | 0.3% | + 700.0% | 73 | 88 |
| 66 | Ford F-150 Lightning | 23 | 0.2% | n/a | 61 | 72 |
| 67 | Volvo XC90 | 21 | 0.2% | + 950.0% | 21 | 56 |
| 68 | Peugeot 208 | 20 | 0.2% | + 33.3% | 76 | 68 |
| 69 | Mini | 18 | 0.2% | + 350.0% | 66 | 87 |
| 70 | BYD Tang | 17 | 0.2% | – 73.0% | 77 | 48 |
| 62 | Toyota Yaris | 17 | 0.2% | – 26.1% | 20 | 25 |
| 63 | Zeekr 001 | 17 | 0.2% | new | 102 | 176 |
| 71 | Toyota Corolla Cross | 16 | 0.2% | + 6.7% | 11 | 20 |
| 72 | Opel Astra | 15 | 0.2% | – 62.5% | 60 | 59 |
| 73 | Toyota RAV4 | 14 | 0.1% | – 6.7% | 18 | 18 |
| 74 | Subaru Solterra | 14 | 0.1% | + 55.6% | 90 | 55 |
| 75 | VW ID.5 | 14 | 0.1% | + 133.3% | 105 | 79 |
| 76 | Jeep Avenger | 13 | 0.1% | – 62.9% | 72 | 69 |
| 77 | Lexus UX | 13 | 0.1% | – 27.8% | 59 | 46 |
| 78 | Skoda Kodiaq | 12 | 0.1% | + 33.3% | 30 | 49 |
| 79 | Opel Zafira Life | 11 | 0.1% | + 1000.0% | 149 | 170 |
| 80 | NIO EL6 | 10 | 0.1% | + 11.1% | 70 | 61 |
| 81 | Suzuki Swift | 10 | 0.1% | + 66.7% | 62 | 92 |
| 82 | KGM Torres EVX | 9 | 0.1% | new | 99 | 103 |
| 83 | MG Cyberster | 9 | 0.1% | new | 119 | 188 |
| 84 | NIO ET5 | 8 | 0.1% | – 27.3% | 93 | 105 |
| 85 | Citroen C3 | 8 | 0.1% | n/a | 71 | 161 |
| 86 | Mercedes G-Class | 8 | 0.1% | n/a | 117 | 155 |
| 87 | NIO EL8 | 8 | 0.1% | n/a | 165 | 149 |
| 88 | Peugeot Traveller | 8 | 0.1% | n/a | 108 | 139 |
| 89 | JAC E-JS4 | 7 | 0.1% | – 41.7% | 86 | 99 |
| 90 | Nissan Qashqai | 6 | 0.1% | + 100.0% | 107 | 128 |
| 91 | Xpeng P7 | 6 | 0.1% | + 100.0% | 130 | 136 |
| 92 | Ford Transit Custom | 6 | 0.1% | n/a | – | 228 |
| 93 | Zeekr X | 6 | 0.1% | new | 135 | 207 |
| 94 | Citroen C4 | 5 | 0.1% | – 70.6% | 98 | 65 |
| 95 | BMW X1 | 5 | 0.1% | – 16.7% | 129 | 124 |
| 96 | Nissan Leaf | 4 | 0.0% | – 98.5% | 55 | 19 |
| 97 | Maxus Euniq6 | 4 | 0.0% | – 89.7% | 103 | 71 |
| 98 | Renault Megane | 4 | 0.0% | – 80.0% | 121 | 85 |
| 99 | Smart #1 | 4 | 0.0% | – 50.0% | 162 | 132 |
| 100 | Land Rover Defender | 4 | 0.0% | + 300.0% | 150 | 177 |
| 101 | Hyundai Inster | 4 | 0.0% | new | – | – |
| 102 | Mercedes V Class | 4 | 0.0% | n/a | 114 | 141 |
| 103 | Voyah Free | 4 | 0.0% | n/a | 92 | 98 |
| 104 | Audi Q8 e-Tron | 3 | 0.0% | – 97.3% | 88 | 38 |
| 105 | MG ZS | 3 | 0.0% | – 94.8% | 120 | 32 |
| 106 | Mercedes EQS SUV | 3 | 0.0% | – 80.0% | 140 | 108 |
| 107 | Mercedes EQV | 3 | 0.0% | – 25.0% | – | 147 |
| 108 | Opel Mokka | 3 | 0.0% | + 0.0% | 104 | 74 |
| 109 | BMW X5 | 3 | 0.0% | + 50.0% | 84 | 104 |
| 110 | Iles Automotive Sprinter | 3 | 0.0% | + 200.0% | 152 | 183 |
| 111 | Porsche Taycan | 3 | 0.0% | + 200.0% | 78 | 107 |
| 112 | Range Rover Sport | 3 | 0.0% | + 200.0% | 101 | 137 |
| 113 | Suzuki Vitara | 3 | 0.0% | + 200.0% | 113 | 90 |
| 114 | Tesla Model X | 3 | 0.0% | + 200.0% | 141 | 120 |
| 115 | BMW 5 Series | 3 | 0.0% | n/a | 111 | 162 |
| 116 | Hongqi E-HS9 | 3 | 0.0% | n/a | 38 | 89 |
| 117 | VW Caddy | 3 | 0.0% | n/a | 118 | 175 |
| 118 | Hyundai Ioniq 6 | 2 | 0.0% | – 97.1% | 40 | 40 |
| 119 | BYD Atto 3 | 2 | 0.0% | – 92.0% | 138 | 84 |
| 120 | Citroen C4X | 2 | 0.0% | – 81.8% | 159 | 112 |
| 121 | Fisker Ocean | 2 | 0.0% | – 77.8% | 158 | 110 |
| 122 | Lotus Eletre | 2 | 0.0% | – 50.0% | 146 | 154 |
| 123 | Suzuki SX4 S-Cross | 2 | 0.0% | – 50.0% | 97 | 47 |
| 124 | Volvo V60 | 2 | 0.0% | – 50.0% | 91 | 130 |
| 125 | BMW 3 Series | 2 | 0.0% | – 33.3% | 163 | 143 |
| 126 | NIO ET7 | 2 | 0.0% | + 0.0% | 128 | 115 |
| 127 | Suzuki Across | 2 | 0.0% | + 0.0% | 127 | 106 |
| 128 | Cupra Born | 2 | 0.0% | + 100.0% | 139 | 97 |
| 129 | Kia Sportage | 2 | 0.0% | + 100.0% | 147 | 159 |
| 130 | Mazda CX-30 | 2 | 0.0% | + 100.0% | 164 | 148 |
| 131 | Mercedes eVito Tourer | 2 | 0.0% | + 100.0% | 145 | 146 |
| 132 | Cupra Tavascan | 2 | 0.0% | new | – | – |
| 133 | Jaguar i-Pace | 2 | 0.0% | n/a | 112 | 169 |
| 134 | KGM Korando | 2 | 0.0% | n/a | 169 | 168 |
| 135 | Land Rover Discovery | 2 | 0.0% | n/a | 155 | 260 |
| 136 | Mazda CX-80 | 2 | 0.0% | new | 124 | 223 |
| 137 | Volvo V90 | 2 | 0.0% | n/a | 39 | 91 |
| 138 | Voyah Dream | 2 | 0.0% | new | – | 229 |
| 139 | BYD Han | 1 | 0.0% | – 97.7% | 126 | 83 |
| 140 | Porsche Cayenne | 1 | 0.0% | – 94.7% | 94 | 111 |
| 141 | Skoda Octavia | 1 | 0.0% | – 90.9% | 89 | 43 |
| 142 | Audi e-Tron GT | 1 | 0.0% | – 66.7% | – | 166 |
| 143 | Tesla Model S | 1 | 0.0% | – 66.7% | 144 | 138 |
| 144 | VW Crafter | 1 | 0.0% | – 66.7% | 95 | 126 |
| 145 | Citroen Berlingo | 1 | 0.0% | – 50.0% | – | 203 |
| 146 | Citroen SpaceTourer | 1 | 0.0% | – 50.0% | 133 | 192 |
| 147 | Ford Kuga | 1 | 0.0% | – 50.0% | 85 | 125 |
| 148 | Mercedes EQS | 1 | 0.0% | – 50.0% | 122 | 158 |
| 149 | Maxus Euniq5 | 1 | 0.0% | + 0.0% | 166 | 153 |
| 150 | Opel Combo | 1 | 0.0% | + 0.0% | – | 174 |
| 151 | Aston Martin DBX | 1 | 0.0% | n/a | 185 | 261 |
| 152 | Audi A4 | 1 | 0.0% | n/a | – | 233 |
| 153 | BMW 2 Series | 1 | 0.0% | n/a | – | 184 |
| 154 | BMW 4 Series | 1 | 0.0% | n/a | 178 | 210 |
| 155 | BMW X7 | 1 | 0.0% | n/a | – | 226 |
| 156 | Citroen C5 Aircross | 1 | 0.0% | n/a | – | 246 |
| 157 | Citroen C5 X | 1 | 0.0% | n/a | – | 225 |
| 158 | JAC E30X | 1 | 0.0% | new | 170 | 180 |
| 159 | Land Rover Discovery Sport | 1 | 0.0% | n/a | – | 270 |
| 160 | Maserati Grecale | 1 | 0.0% | n/a | 168 | 167 |
| 161 | Maxus Mifa 9 | 1 | 0.0% | n/a | 115 | 142 |
| 162 | Mazda CX-60 | 1 | 0.0% | n/a | 96 | 133 |
| 163 | Mercedes CLE | 1 | 0.0% | new | – | 222 |
| 164 | Mercedes GLS | 1 | 0.0% | n/a | 123 | 201 |
| 165 | MG HS | 1 | 0.0% | n/a | – | – |
| 166 | Omars 3FN Hilux | 1 | 0.0% | new | – | 305 |
| 167 | Smart #3 | 1 | 0.0% | new | 116 | 151 |
| 168 | Sprintcar Sprinter | 1 | 0.0% | n/a | 134 | 196 |
| 169 | Suzuki Ignis | 1 | 0.0% | n/a | 171 | 189 |
Source: OFV AS
This Post Has One Comment
Wow, that bz4x is the most beautiful car i’ve ever seen. Everything is in the right place…. just kidding 😂 unbelievable what bullshit is considered to be “car design” today 🤦♂️