Italy January 2025: Fiat back to #1, Dacia breaks share record
Dacia holds 8.6% of the Italian market in January, a new record.
The Italian new car market starts the year in negative in January at -5.9% to 133,692 units. UNRAE now predicts a total 2025 volume at 1,550,000 units, down -0.6% on 2024 and -19% on pre-pandemic 2019. Sales of electrified vehicles remain weak: BEVs fall from 5.5% share in December to 5% and PHEVs are at 3.6% vs. 3.4% in December. As a result ECVs are stuck at 8.6%, one of the lowest shares in Europe. Private sales are off -3.8% to 84,778 and 63% share vs. 61.1% a year ago, self registrations edge down -1.7%, long term leases drop -13.6% to 26,501, short term rentals sink -23.4% to 4,504 and company sales fall -6.4% to 7,531.
The brands ranking is back to some kind of normality. After being outsold for 5 consecutive months, Fiat (+0.1%) is back up to #1 with 11.9% share, its highest since February 2024, after falling to a lowest ever 5.9% and #5 in December. This is spurred by a resurgence of the Panda which accounts for 84% of the brand’s sales for the month but still without the addition of the new Grande Panda, on sale in March. Meanwhile, in 2nd place Dacia (+11.1%) shatters its share record at 8.6%, vs. a previous best of 7.8% last July. Toyota (+0.1%) is stable a #3 ahead of Volkswagen (-9.3%) and Peugeot (-12.4%) both struggling year-on-year. Audi (+5%), BMW (+2.1%) and Renault all beat the market with positive results. Below, MG (+45.6%), Mercedes (+41.6%) and Alfa Romeo (+17.7%) stand out.
Ove in the models ranking, as mentioned above the Fiat Panda (+19.6%) rallies back up to 10% share vs. just 4.2% in December. The Dacia Sandero (-15.7%) stays in 2nd place but falls heavily, it is followed by the Jeep Avenger (+6.7%) and Citroen C3 (-2.8%) exchanging their ranking vs. December. The Dacia Duster (+44.7%) breaks its share record a 3.3%, eclipsing the 3.2% it hit back in August 2019. The Peugeot 208 (+21.8%) and Toyota Yaris (+76.3%) also post fantastic gains below. Notice also the Fiat 600 up 24 spots on last month to #21, the Alfa Romeo Junior up six to a record #26 and the MG 3 breaking into the Top 30 for the first time at #30.
Previous month: Italy Full Year 2024: Fiat outsold for 5 consecutive months
One year ago: Italy January 2024: Dacia hits record 2nd place, Jeep Avenger at #4
Full January 2025 Top 51 All brands and Top 50 models below.
Italy January 2025 – brands:
| Pos | Brand | Jan-25 | % | /23 | Dec | FY24 |
| 1 | Fiat | 15,901 | 11.9% | + 0.1% | 5 | 1 |
| 2 | Dacia | 11,465 | 8.6% | + 11.1% | 4 | 4 |
| 3 | Toyota | 10,100 | 7.6% | + 0.1% | 2 | 2 |
| 4 | Volkswagen | 8,514 | 6.4% | – 9.3% | 1 | 3 |
| 5 | Peugeot | 7,240 | 5.4% | – 12.4% | 7 | 6 |
| 6 | Audi | 6,839 | 5.1% | + 5.0% | 13 | 10 |
| 7 | BMW | 6,369 | 4.8% | + 2.1% | 8 | 7 |
| 8 | Renault | 6,115 | 4.6% | + 4.6% | 3 | 5 |
| 9 | Jeep | 5,892 | 4.4% | – 19.1% | 10 | 9 |
| 10 | Citroen | 5,541 | 4.1% | – 15.1% | 11 | 11 |
| 11 | Ford | 5,207 | 3.9% | – 16.1% | 9 | 8 |
| 12 | Mercedes | 4,228 | 3.2% | + 41.6% | 6 | 12 |
| 13 | MG | 4,131 | 3.1% | + 45.6% | 12 | 16 |
| 14 | Kia | 3,956 | 3.0% | + 6.3% | 16 | 14 |
| 15 | Hyundai | 3,758 | 2.8% | – 7.0% | 15 | 13 |
| 16 | Opel | 3,326 | 2.5% | – 31.5% | 18 | 15 |
| 17 | Nissan | 3,137 | 2.3% | – 21.0% | 19 | 19 |
| 18 | Skoda | 3,027 | 2.3% | + 5.2% | 14 | 17 |
| 19 | Suzuki | 2,742 | 2.1% | – 18.7% | 17 | 18 |
| 20 | Alfa Romeo | 2,276 | 1.7% | + 17.7% | 20 | 21 |
| 21 | DR Motor | 1,359 | 1.0% | – 44.3% | 24 | 23 |
| 22 | Cupra | 1,128 | 0.8% | + 10.5% | 21 | 24 |
| 23 | Volvo | 1,103 | 0.8% | – 33.6% | 22 | 22 |
| 24 | Mazda | 961 | 0.7% | – 42.9% | 25 | 26 |
| 25 | Mini | 943 | 0.7% | – 25.9% | 26 | 27 |
| 26 | Lancia | 890 | 0.7% | – 77.2% | 29 | 20 |
| 27 | BYD | 827 | 0.6% | + 1659.6% | 30 | 37 |
| 28 | Seat | 687 | 0.5% | – 34.6% | 28 | 28 |
| 29 | Honda | 662 | 0.5% | + 0.9% | 35 | 31 |
| 30 | EVO | 657 | 0.5% | + 37.4% | 27 | 32 |
| 31 | Land Rover | 645 | 0.5% | – 40.7% | 36 | 29 |
| 32 | Porsche | 592 | 0.4% | – 22.3% | 31 | 30 |
| 33 | Omoda+Jaecoo | 546 | 0.4% | + 2630.0% | 32 | 38 |
| 34 | Lexus | 522 | 0.4% | + 28.3% | 34 | 33 |
| 35 | Tesla | 408 | 0.3% | + 1.0% | 23 | 25 |
| 36 | DS | 331 | 0.2% | – 35.7% | 33 | 34 |
| 37 | Mitsubishi | 215 | 0.2% | + 106.7% | 37 | 35 |
| 38 | EMC | 164 | 0.1% | + 34.4% | 42 | 41 |
| 39 | Maserati | 154 | 0.1% | – 33.6% | 40 | 39 |
| 40 | Subaru | 111 | 0.1% | – 16.5% | 41 | 40 |
| 41 | Sportequipe | 102 | 0.1% | – 2.9% | 39 | 43 |
| 42 | Smart | 97 | 0.1% | – 62.3% | 38 | 36 |
| 43 | Ferrari | 81 | 0.1% | + 17.4% | 46 | 45 |
| 44 | Lynk & Co | 61 | 0.0% | + 5.2% | 50 | 42 |
| 45 | Lamborghini | 59 | 0.0% | + 63.9% | 49 | 46 |
| 46 | Jaguar | 36 | 0.0% | – 73.9% | 43 | 44 |
| 47 | SsangYong | 31 | 0.0% | – 22.5% | 47 | 47 |
| 48 | Lotus | 27 | 0.0% | + 0.0% | 44 | 48 |
| 49 | Polestar | 26 | 0.0% | + 1200.0% | 45 | 49 |
| 50 | Mahindra | 26 | 0.0% | – 27.8% | 48 | 50 |
| 51 | Aston Martin | 17 | 0.0% | + 41.7% | 51 | 51 |
| – | Others | 463 | 0.3% | + 51.3% | – | – |
Italy January 2025 – models:
| Pos | Model | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Fiat Panda | 13,333 | 10.0% | + 19.6% | 1 | 1 |
| 2 | Dacia Sandero | 5,577 | 4.2% | – 15.7% | 2 | 2 |
| 3 | Jeep Avenger | 4,685 | 3.5% | + 6.7% | 4 | 3 |
| 4 | Citroen C3 | 4,565 | 3.4% | – 2.8% | 3 | 4 |
| 5 | Dacia Duster | 4,363 | 3.3% | + 44.7% | 12 | 12 |
| 6 | Peugeot 208 | 3,727 | 2.8% | + 21.8% | 5 | 7 |
| 7 | Toyota Yaris | 2,935 | 2.2% | + 76.3% | 10 | 8 |
| 8 | Renault Captur | 2,575 | 1.9% | + 3.7% | 8 | 10 |
| 9 | Toyota Yaris Cross | 2,573 | 1.9% | – 32.1% | 9 | 5 |
| 10 | MG ZS | 2,438 | 1.8% | + 5.0% | 7 | 14 |
| 11 | Opel Corsa | 2,340 | 1.8% | + 2.9% | 15 | 15 |
| 12 | VW T-Cross | 2,265 | 1.7% | + 123.2% | 13 | 16 |
| 13 | Ford Puma | 2,202 | 1.6% | – 22.3% | 16 | 13 |
| 14 | Renault Clio | 2,171 | 1.6% | – 7.8% | 6 | 6 |
| 15 | VW Tiguan | 1,814 | 1.4% | + 68.3% | 14 | 21 |
| 16 | Peugeot 2008 | 1,770 | 1.3% | – 46.2% | 22 | 17 |
| 17 | Toyota Aygo X | 1,758 | 1.3% | + 41.5% | 21 | 19 |
| 18 | Toyota C-HR | 1,746 | 1.3% | + 37.0% | 18 | 25 |
| 19 | VW T-Roc | 1,733 | 1.3% | – 46.8% | 11 | 11 |
| 20 | BMW X1 | 1,653 | 1.2% | – 0.4% | 26 | 20 |
| 21 | Fiat 600 | 1,649 | 1.2% | n/a | 45 | n/a |
| 22 | Audi Q3 | 1,610 | 1.2% | + 22.6% | n/a | 23 |
| 23 | Kia Sportage | 1,537 | 1.1% | – 17.1% | 20 | 18 |
| 24 | Kia Picanto | 1,471 | 1.1% | + 96.9% | 48 | 34 |
| 25 | Nissan Juke | 1,418 | 1.1% | + 1.0% | 23 | 35 |
| 26 | Alfa Romeo Junior | 1,402 | 1.0% | new | 32 | n/a |
| 27 | Audi A3 | 1,371 | 1.0% | – 3.7% | n/a | 37 |
| 28 | Nissan Qashqai | 1,339 | 1.0% | – 36.5% | 24 | 22 |
| 29 | Hyundai Tucson | 1,259 | 0.9% | + 57.4% | 37 | 36 |
| 30 | MG 3 | 1,157 | 0.9% | new | n/a | n/a |
| 31 | VW Golf | 1,140 | 0.9% | + 80.7% | 17 | 31 |
| 32 | Mercedes GLA | 1,134 | 0.8% | + 13.2% | 19 | 29 |
| 33 | Hyundai i10 | 1,122 | 0.8% | – 12.9% | 27 | 26 |
| 34 | Peugeot 3008 | 1,058 | 0.8% | + 15.5% | 43 | 39 |
| 35 | Skoda Kamiq | 1,022 | 0.8% | n/a | n/a | 49 |
| 36 | Suzuki Vitara | 985 | 0.7% | – 8.9% | 35 | 41 |
| 37 | Audi A1 | 965 | 0.7% | + 171.8% | n/a | n/a |
| 38 | Dacia Spring | 961 | 0.7% | + 449.1% | n/a | n/a |
| 39 | Ford Kuga | 929 | 0.7% | – 26.4% | 40 | 33 |
| 40 | BMW X3 | 919 | 0.7% | – 18.7% | n/a | n/a |
| 41 | Lancia Ypsilon | 890 | 0.7% | – 77.2% | n/a | 9 |
| 42 | DR 5.0 | 846 | 0.6% | – 1.5% | 34 | 48 |
| 43 | Ford Tourneo Courier | 822 | 0.6% | + 518.0% | 41 | n/a |
| 44 | Ford Focus | 812 | 0.6% | – 17.5% | 47 | 38 |
| 45 | Audi Q5 | 790 | 0.6% | – 6.5% | n/a | n/a |
| 46 | BMW Serie 1 | 764 | 0.6% | – 18.4% | 46 | n/a |
| 47 | Skoda Fabia | 751 | 0.6% | + 50.2% | 25 | 45 |
| 48 | Suzuki Swift | 697 | 0.5% | + 7.1% | 29 | 43 |
| 49 | Mercedes GLC | 696 | 0.5% | + 168.7% | n/a | n/a |
| 50 | Hyundai i20 | 638 | 0.5% | – 30.2% | n/a | 42 |
Source: UNRAE
This Post Has 2 Comments
And the Grande Panda will make Fiat great again!
Wow didn’t expect Fiat to be numero uno.