Indonesia January 2025: Toyota Kijang Innova leads, Denza launches
The Denza D9 has landed in Indonesia.
Slow start of the year for Indonesian new vehicle sales. Wholesales are down -11.7% year-on-year in January to 61,843 while retail sales are off -18.4% to 63,858. Toyota (+5.2%) goes against the negative market with a small year-on-year uptick leading it to a 35.7% share vs. 33.4% over the Full Year 2024. In contrast Daihatsu (-30.5%), Honda (-13.5%), Mitsubishi (-27.8%), Suzuki (-18.8%) and Hyundai (-23.1%) all fall faster than the market. Mitsubishi Fuso (+3.5%) and to a lesser extent Isuzu (-6.1%) and Hino (-8.5%) resist in a strong month for heavy commercial vehicles. Newcomer BYD returns inside the Top 10 at #10 but with a weak 1.8% share, its lowest so far. Denza launches at #27.
Toyota (-12.7%) doesn’t fare so well in the retail charts but still beat the market to 33.8% share. Daihatsu (-33.4%) is in total freefall at 17.7% share, distancing Honda (-12.6%), Mitsubishi (-27.5%) and Suzuki (-30.4%). The entire Top 10 is in negative, with Hino (-6.2%), Wuling (-17.4%) and Mitsubishi Fuso (-17.8%) limiting their fall somewhat. BYD drops two spots on December to #12 and is outsold by fellow Chinese fare Chery (+347%) at #11.
Model-wise, the Toyota Kijang Innova (-2%) returns to the top spot it held both over the Full Year 2023 and 2025 with a splendid 8.4% share. The Honda Brio (-12.7%) is up two spots on December to #2 and the Daihatsu Sigra (-36.3%), #1 a year ago in January 2024, completes the podium. The Daihatsu Gran Max Pickup (+18.2%) and Toyota Rush (+22.9%) follow, both in great shape. The Toyota Agya (+3.7%) is the only additional Top 10 model in positive.
Previous post: Indonesia Full Year 2024: Toyota Kijang Innova repeats at #1 in market off -13.9%
One year ago: Indonesia January 2024: Daihatsu Sigra best-seller, Wuling Binguo up to #12
Full January 2025 Top 34 All brands (wholesales and retail) and Top 152 All models (wholesales) below.
Note: The brands charts include medium and heavy commercial vehicles, the models charts do not
Indonesia January 2025 – brands (wholesales):
| Pos | Brand | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Toyota | 22,082 | 35.7% | + 5.2% | 1 | 1 |
| 2 | Daihatsu | 9,983 | 16.1% | – 30.5% | 2 | 2 |
| 3 | Honda | 7,276 | 11.8% | – 13.5% | 3 | 3 |
| 4 | Mitsubishi | 5,028 | 8.1% | – 27.8% | 5 | 4 |
| 5 | Suzuki | 4,982 | 8.1% | – 18.8% | 4 | 5 |
| 6 | Hyundai | 2,308 | 3.7% | – 23.1% | 10 | 9 |
| 7 | Isuzu | 2,206 | 3.6% | – 6.1% | 9 | 7 |
| 8 | Mitsubishi Fuso | 2,105 | 3.4% | + 3.5% | 7 | 6 |
| 9 | Hino | 1,285 | 2.1% | – 8.5% | 8 | 8 |
| 10 | BYD | 1,114 | 1.8% | new | 11 | 11 |
| 11 | Chery | 1,102 | 1.8% | + 268.6% | 12 | 12 |
| 12 | Wuling | 1,010 | 1.6% | – 53.6% | 6 | 10 |
| 13 | UD Trucks | 210 | 0.3% | + 41.9% | 19 | 18 |
| 14 | Mazda | 180 | 0.3% | – 19.3% | 15 | 14 |
| 15 | MG | 144 | 0.2% | + 23.1% | 18 | 15 |
| 16 | Mercedes | 139 | 0.2% | – 17.3% | 14 | 16 |
| 17 | Citroen | 101 | 0.2% | + 236.7% | 20 | 20 |
| 18 | Neta | 90 | 0.1% | + 130.8% | 27 | 28 |
| 19 | Scania | 61 | 0.1% | + 134.6% | 26 | 30 |
| 20 | FAW | 59 | 0.1% | + 110.7% | 21 | 24 |
| 21 | Ford | 52 | 0.1% | – 48.5% | 25 | 26 |
| 22 | Lexus | 50 | 0.1% | – 59.3% | 17 | 17 |
| 23 | Tank | 49 | 0.1% | new | 23 | 27 |
| 24 | BMW | 42 | 0.1% | – 81.2% | 13 | 13 |
| 25 | Nissan | 37 | 0.1% | – 51.3% | 16 | 19 |
| 26 | Kia | 32 | 0.1% | – 69.5% | 30 | 22 |
| 27 | Denza | 25 | 0.0% | new | – | – |
| 28 | BAIC | 21 | 0.0% | new | 29 | 31 |
| 29 | Dongfeng (DFSK) | 17 | 0.0% | – 79.8% | 31 | 25 |
| 30 | Subaru | 16 | 0.0% | – 61.0% | 28 | 29 |
| 31 | Mini | 14 | 0.0% | – 63.2% | 22 | 23 |
| 32 | Haval | 13 | 0.0% | new | 33 | 33 |
| 33 | Seres | 6 | 0.0% | – 77.8% | 32 | 34 |
| 34 | Volkswagen | 4 | 0.0% | – 42.9% | 35 | 35 |
Indonesia January 2025 – brands (retail):
| Pos | Brand | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Toyota | 21,553 | 33.8% | – 12.7% | 1 | 1 |
| 2 | Daihatsu | 11,305 | 17.7% | – 33.4% | 2 | 2 |
| 3 | Honda | 8,757 | 13.7% | – 12.6% | 3 | 3 |
| 4 | Mitsubishi | 4,665 | 7.3% | – 27.5% | 5 | 4 |
| 5 | Suzuki | 4,525 | 7.1% | – 30.4% | 4 | 5 |
| 6 | Hino | 2,110 | 3.3% | – 6.2% | 9 | 9 |
| 7 | Hyundai | 2,001 | 3.1% | – 31.1% | 11 | 10 |
| 8 | Mitsubishi Fuso | 1,814 | 2.8% | – 17.8% | 7 | 7 |
| 9 | Wuling | 1,667 | 2.6% | – 17.4% | 8 | 8 |
| 10 | Isuzu | 1,639 | 2.6% | – 25.2% | 6 | 6 |
| 11 | Chery | 1,198 | 1.9% | + 347.0% | 12 | 12 |
| 12 | BYD | 1,005 | 1.6% | new | 10 | 11 |
| 13 | Mazda | 247 | 0.4% | – 29.4% | 14 | 13 |
| 14 | BMW | 235 | 0.4% | + 6.3% | 15 | 16 |
| 15 | MG | 165 | 0.3% | + 32.0% | 19 | 14 |
| 16 | Mercedes | 161 | 0.3% | – 32.1% | 13 | 15 |
| 17 | UD Trucks | 106 | 0.2% | – 5.4% | 17 | 18 |
| 18 | Nissan | 89 | 0.1% | – 4.3% | 16 | 19 |
| 19 | Citroen | 85 | 0.1% | + 750.0% | 21 | 23 |
| 20 | Ford | 66 | 0.1% | + 10.0% | 23 | 26 |
| 21 | Tank | 61 | 0.1% | new | 27 | 28 |
| 22 | Scania | 61 | 0.1% | + 134.6% | 28 | 30 |
| 23 | FAW | 59 | 0.1% | + 110.7% | 20 | 25 |
| 24 | Lexus | 57 | 0.1% | – 59.9% | 18 | 17 |
| 25 | Neta | 53 | 0.1% | + 60.6% | 22 | 29 |
| 26 | Dongfeng (DFSK) | 39 | 0.1% | – 70.2% | 24 | 21 |
| 27 | Subaru | 30 | 0.0% | – 37.5% | 31 | 27 |
| 28 | Kia | 28 | 0.0% | – 75.4% | 29 | 20 |
| 29 | BAIC | 28 | 0.0% | new | 30 | 31 |
| 30 | Mini | 24 | 0.0% | – 40.0% | 25 | 24 |
| 31 | Seres | 9 | 0.0% | – 40.0% | 35 | 34 |
| 32 | Volkswagen | 8 | 0.0% | + 0.0% | 34 | 33 |
| 33 | Haval | 7 | 0.0% | new | 33 | 35 |
| 34 | Audi | 1 | 0.0% | – 66.7% | 36 | 38 |
Indonesia January 2025 – models (wholesales):
| Pos | Model | Jan-25 | % | /24 | Dec | FY24 |
| 1 | Toyota Kijang Innova | 5,171 | 8.4% | – 2.0% | 2 | 1 |
| 2 | Honda Brio | 4,676 | 7.6% | – 12.7% | 4 | 4 |
| 3 | Daihatsu Sigra | 3,603 | 5.8% | – 36.3% | 5 | 3 |
| 4 | Daihatsu Gran Max Pikap | 3,538 | 5.7% | + 18.2% | 3 | 5 |
| 5 | Toyota Rush | 3,332 | 5.4% | + 22.9% | 9 | 8 |
| 6 | Mitsubishi Xpander | 2,680 | 4.3% | – 28.8% | 8 | 7 |
| 7 | Toyota Calya | 2,598 | 4.2% | – 22.0% | 6 | 6 |
| 8 | Toyota Avanza | 2,487 | 4.0% | – 36.1% | 1 | 2 |
| 9 | Toyota Agya | 2,160 | 3.5% | + 3.7% | 13 | 10 |
| 10 | Suzuki Carry Pikap | 2,016 | 3.3% | – 37.6% | 7 | 9 |
| 11 | Toyota Fortuner | 1,217 | 2.0% | + 18.5% | 15 | 15 |
| 12 | Toyota Raize | 1,108 | 1.8% | + 104.1% | 18 | 18 |
| 13 | Toyota Hilux | 1,097 | 1.8% | + 829.7% | 31 | 19 |
| 14 | Hyundai Creta | 1,081 | 1.7% | + 21.9% | 47 | 34 |
| 15 | Suzuki XL7 | 1,045 | 1.7% | – 3.7% | 17 | 22 |
| 16 | Daihatsu Ayla | 1,018 | 1.6% | – 13.9% | 10 | 12 |
| 17 | Mitsubishi Pajero Sport | 984 | 1.6% | – 21.3% | 22 | 16 |
| 18 | Daihatsu Terios | 951 | 1.5% | – 51.8% | 14 | 11 |
| 19 | Isuzu Traga PHR | 942 | 1.5% | + 11.3% | 23 | 23 |
| 20 | Mitsubishi L-300 Pikap | 903 | 1.5% | – 4.1% | 24 | 20 |
| 21 | Honda HR-V | 899 | 1.5% | – 36.6% | 12 | 13 |
| 22 | Honda BR-V | 871 | 1.4% | + 32.0% | 50 | 25 |
| 23 | Toyota Veloz | 865 | 1.4% | – 9.5% | 19 | 14 |
| 24 | Hyundai Stargazer | 839 | 1.4% | – 50.4% | 20 | 21 |
| 25 | Toyota Hiace | 686 | 1.1% | + 118.5% | 21 | 28 |
| 26 | Honda WR-V | 611 | 1.0% | – 7.4% | 11 | 17 |
| 27 | Suzuki Baleno | 601 | 1.0% | + 583.0% | 153 | 41 |
| 28 | BYD M6 | 581 | 0.9% | new | 16 | 31 |
| 29 | Suzuki Alpha | 496 | 0.8% | new | 29 | 37 |
| 30 | Toyota Hilux Rangga | 429 | 0.7% | new | 33 | 50 |
| 31 | Toyota Alphard | 427 | 0.7% | + 600.0% | 39 | 32 |
| 32 | Chery iCar | 423 | 0.7% | new | 35 | 80 |
| 33 | Daihatsu Rocky | 394 | 0.6% | + 99.0% | 40 | 40 |
| 34 | Chery Tiggo 8 | 386 | 0.6% | new | 37 | 61 |
| 35 | Mitsubishi Xforce | 373 | 0.6% | – 53.8% | 32 | 30 |
| 36 | Wuling Confero S | 310 | 0.5% | + 868.8% | 26 | 45 |
| 37 | Daihatsu Xenia | 300 | 0.5% | – 75.8% | 28 | 24 |
| 38 | BYD Seal | 285 | 0.5% | new | 57 | 35 |
| 39 | Toyota Yaris Cross | 274 | 0.4% | + 130.3% | 41 | 36 |
| 40 | Suzuki Grand Vitara | 251 | 0.4% | + 14.1% | 51 | 53 |
| 41 | BYD Atto 3 | 240 | 0.4% | new | 69 | 44 |
| 42 | Hyundai Santa Fe | 226 | 0.4% | + 425.6% | 46 | 68 |
| 43 | Suzuki Jimny | 222 | 0.4% | + 3071.4% | 52 | 51 |
| 44 | Suzuki Ertiga | 203 | 0.3% | – 78.7% | 25 | 29 |
| 45 | Wuling Binguo | 147 | 0.2% | – 92.2% | 38 | 33 |
| 46 | Wuling Formo | 142 | 0.2% | + 1928.6% | 34 | 57 |
| 47 | Wuling Alvez | 134 | 0.2% | + 78.7% | 43 | 49 |
| 48 | Wuling Air | 134 | 0.2% | + 2133.3% | 30 | 38 |
| 49 | Daihatsu Gran Max Minibus | 130 | 0.2% | – 85.6% | 36 | 27 |
| 50 | Chery Omoda 5 | 100 | 0.2% | – 56.3% | 44 | 56 |
| 51 | Mazda3 | 99 | 0.2% | + 153.8% | 110 | 75 |
| 52 | Suzuki S-Presso | 98 | 0.2% | – 65.1% | 56 | 47 |
| 53 | Chery Omoda E5 | 98 | 0.2% | new | 55 | 39 |
| 54 | MG 4 | 95 | 0.2% | + 143.6% | 70 | 52 |
| 55 | Mitsubishi L200 Triton | 88 | 0.1% | – 55.8% | 27 | 26 |
| 56 | Toyota GR 86 | 81 | 0.1% | + 710.0% | – | 159 |
| 57 | Suzuki APV Minibus | 66 | 0.1% | – 68.0% | 58 | 46 |
| 58 | Hyundai Palisade | 65 | 0.1% | – 32.3% | 90 | 55 |
| 59 | Citroen C3 Aircross SUV | 65 | 0.1% | new | 71 | 73 |
| 60 | Hyundai Ioniq 5 | 61 | 0.1% | – 77.2% | 54 | 60 |
| 61 | Wuling Cloud | 58 | 0.1% | new | 42 | 42 |
| 62 | Neta V | 57 | 0.1% | + 46.2% | 101 | 81 |
| 63 | Toyota Vellfire | 55 | 0.1% | n/a | 83 | 83 |
| 64 | Daihatsu Luxio | 49 | 0.1% | – 77.5% | 45 | 48 |
| 65 | Honda City | 48 | 0.1% | – 64.7% | 63 | 90 |
| 66 | Toyota Land Cruiser 300 | 38 | 0.1% | – 84.4% | 64 | 58 |
| 67 | Wuling Cortez | 38 | 0.1% | – 65.1% | 93 | 105 |
| 68 | Wuling Almaz | 37 | 0.1% | – 48.6% | 66 | 67 |
| 69 | MG ZS | 36 | 0.1% | – 18.2% | 82 | 72 |
| 70 | Citroen C3 | 36 | 0.1% | + 20.0% | 80 | 86 |
| 71 | Tank 300 | 36 | 0.1% | new | 84 | 106 |
| 72 | Lexus LM | 35 | 0.1% | – 56.8% | 73 | 59 |
| 73 | Chery Tiggo 8 Pro | 34 | 0.1% | + 25.9% | – | 167 |
| 74 | Ford Everest | 33 | 0.1% | – 29.8% | 79 | 84 |
| 75 | Neta X | 33 | 0.1% | new | 92 | 127 |
| 76 | Kia Sonet | 30 | 0.0% | – 53.8% | – | 87 |
| 77 | Mercedes E-Class | 28 | 0.0% | + 460.0% | 95 | 101 |
| 78 | Toyota Yaris | 27 | 0.0% | – 64.0% | 97 | 92 |
| 79 | Hyundai Kona | 27 | 0.0% | n/a | 67 | 65 |
| 80 | Chery Tiggo 7 Pro | 25 | 0.0% | + 78.6% | 96 | 125 |
| 81 | Chery Tiggo 5X | 25 | 0.0% | new | 87 | 70 |
| 82 | Denza D9 | 25 | 0.0% | new | – | – |
| 83 | Mazda CX-60 | 21 | 0.0% | + 425.0% | 105 | 107 |
| 84 | Toyota Voxy | 20 | 0.0% | – 86.7% | 53 | 54 |
| 85 | BAIC BJ40 Plus | 20 | 0.0% | new | 104 | 123 |
| 86 | Ford Ranger | 19 | 0.0% | – 64.8% | 115 | 98 |
| 87 | Mazda CX-30 | 19 | 0.0% | n/a | 102 | 93 |
| 88 | Honda CR-V | 17 | 0.0% | – 96.4% | 48 | 43 |
| 89 | Dongfeng Gelora | 16 | 0.0% | + 45.5% | 142 | 132 |
| 90 | Mazda CX-5 | 13 | 0.0% | – 89.2% | 62 | 62 |
| 91 | Tank 500 | 13 | 0.0% | new | 76 | 88 |
| 92 | Haval Jolion | 13 | 0.0% | new | – | – |
| 93 | BMW X5 | 12 | 0.0% | – 40.0% | 59 | 79 |
| 94 | Mini Cooper | 12 | 0.0% | – 36.8% | 72 | 85 |
| 95 | Nissan Magnite | 12 | 0.0% | new | 122 | 129 |
| 96 | Mazda CX-80 | 12 | 0.0% | new | – | – |
| 97 | Chery GT | 11 | 0.0% | – 62.1% | 136 | 120 |
| 98 | MG 5 GT | 10 | 0.0% | – 52.4% | 140 | 108 |
| 99 | BMW IX | 10 | 0.0% | – 50.0% | 137 | 130 |
| 100 | Nissan Terra | 10 | 0.0% | n/a | 146 | 146 |
| 101 | Lexus LX | 9 | 0.0% | + 200.0% | 108 | 116 |
| 102 | BMW IX1 | 9 | 0.0% | new | 60 | 104 |
| 103 | BYD Dolphin | 8 | 0.0% | new | 74 | 66 |
| 104 | Nissan Serena | 6 | 0.0% | – 83.3% | 49 | 69 |
| 105 | Nissan Livina | 6 | 0.0% | – 80.0% | 141 | 121 |
| 106 | Seres E502 | 6 | 0.0% | – 77.8% | 114 | 144 |
| 107 | Mazda CX-8 | 6 | 0.0% | – 45.5% | 127 | 131 |
| 108 | Toyota Vios | 6 | 0.0% | – 40.0% | 98 | 124 |
| 109 | Mercedes GLC | 5 | 0.0% | – 82.1% | 91 | 103 |
| 110 | Lexus RX | 5 | 0.0% | – 73.7% | 75 | 74 |
| 111 | Mercedes GLA | 5 | 0.0% | + 0.0% | 118 | 110 |
| 112 | Subaru Forester | 4 | 0.0% | – 60.0% | 100 | 122 |
| 113 | Hyundai Ioniq 6 | 4 | 0.0% | – 42.9% | – | 168 |
| 114 | VW Tiguan | 4 | 0.0% | – 33.3% | 147 | 155 |
| 115 | Subaru WRX | 4 | 0.0% | + 33.3% | 150 | 156 |
| 116 | Toyota bZ4X | 4 | 0.0% | + 100.0% | 89 | 128 |
| 117 | Hyundai Tucson | 4 | 0.0% | n/a | 123 | 147 |
| 118 | Mercedes GLE | 3 | 0.0% | – 86.4% | 94 | 100 |
| 119 | Nissan Kicks | 3 | 0.0% | – 70.0% | – | 152 |
| 120 | Subaru Crosstrek | 3 | 0.0% | – 66.7% | 163 | 119 |
| 121 | Subaru Outback | 3 | 0.0% | – 66.7% | 130 | 161 |
| 122 | Mazda CX-9 | 3 | 0.0% | – 40.0% | 166 | 166 |
| 123 | Mazda6 | 3 | 0.0% | + 0.0% | 167 | 174 |
| 124 | MG VS HEV | 3 | 0.0% | new | 154 | 99 |
| 125 | BMW 3 Series | 2 | 0.0% | – 96.6% | 77 | 71 |
| 126 | Mercedes C-Class | 2 | 0.0% | – 89.5% | 111 | 89 |
| 127 | Mini Countryman | 2 | 0.0% | – 88.2% | 99 | 97 |
| 128 | BMW 2 Series | 2 | 0.0% | – 85.7% | 81 | 96 |
| 129 | Mercedes A-Class | 2 | 0.0% | – 84.6% | 135 | 118 |
| 130 | Subaru BRZ | 2 | 0.0% | – 80.0% | 120 | 135 |
| 131 | BMW 5 Series | 2 | 0.0% | – 71.4% | 103 | 95 |
| 132 | Mercedes EQS | 2 | 0.0% | + 100.0% | 170 | 188 |
| 133 | Mercedes GLS | 2 | 0.0% | + 100.0% | 134 | 150 |
| 134 | Mazda MX-30 | 2 | 0.0% | n/a | 152 | 204 |
| 135 | Mercedes Sprinter | 2 | 0.0% | n/a | – | 164 |
| 136 | Dongfeng Mini Truck | 1 | 0.0% | – 98.5% | – | 78 |
| 137 | Mazda CX-3 | 1 | 0.0% | – 96.7% | 61 | 63 |
| 138 | Kia EV9 | 1 | 0.0% | – 96.2% | 164 | 141 |
| 139 | BMW X1 | 1 | 0.0% | – 95.0% | 68 | 77 |
| 140 | BMW 7 Series | 1 | 0.0% | – 90.9% | 128 | 126 |
| 141 | Mazda2 | 1 | 0.0% | – 87.5% | 145 | 143 |
| 142 | Mercedes CLA | 1 | 0.0% | – 87.5% | 148 | 163 |
| 143 | Hyundai Staria | 1 | 0.0% | – 83.3% | 131 | 138 |
| 144 | BMW 4 Series | 1 | 0.0% | – 66.7% | 88 | 114 |
| 145 | Kia EV6 | 1 | 0.0% | – 50.0% | 173 | 205 |
| 146 | Mercedes S-Class | 1 | 0.0% | – 50.0% | 133 | 148 |
| 147 | BMW X4 | 1 | 0.0% | + 0.0% | – | 181 |
| 148 | Mercedes GLB | 1 | 0.0% | + 0.0% | 138 | 165 |
| 149 | BAIC X-55 | 1 | 0.0% | new | 126 | 151 |
| 150 | BMW i5 | 1 | 0.0% | new | 109 | 134 |
| 151 | Isuzu MU-X | 1 | 0.0% | n/a | 113 | 145 |
| 152 | Lexus LBX | 1 | 0.0% | new | 117 | 158 |
Source: GAIKINDO
