Iceland January 2025: Kia leads, places Sportage at #1 and EV3 at #4
The Kia EV3 is an instant blockbuster in Iceland.
New car sales in Iceland rally back up 29.8% year-on-year in January to 593 units, keeping in mind January 2024 was down -37.5% on the year prior. The winner of the month is Kia, up 277.4% to a splendid 19.7% share. It distances a struggling Toyota (-16%). Hyundai (+168%), Tesla (+241.7%) and Mercedes (+72.7%) round out the Top 5 in stellar fashion, with Volvo (+100%) and Skoda (+122.2%) also performing extremely well in the remainder of the Top 10. Chinese newcomer Xpeng breaks into the Top 10 for the first time at #9 with 2.7% share.
Model-wise, the Kia Sportage triumphs at 9.9% share vs. 3.7% over the Full Year 2024, selling more than double any other vehicle in market. The Tesla Model Y follows at #2 with 4.4% share vs. 4.2% last year, while the Toyota RAV4 manages a 4.2% share vs. 3.6% in 2024. The new Kia EV3 jumps to 4th place ahead of the Kia Sorento, Skoda Kodiaq and Toyota Land Cruiser, meaning the Top 7 is entirely composed of SUVs. The Xpeng G6 cracks the Top 10 at #10, the Ora Funky Cat is up to #14 and the Toyota bZ4X up to #20.
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Full January 2025 Top 35 All brands and Top 20 models below.
Iceland January 2025 – brands:
| Pos | Brand | Jan-25 | % | /23 | FY24 |
| 1 | Kia | 117 | 19.7% | + 277.4% | 2 |
| 2 | Toyota | 68 | 11.5% | – 16.0% | 1 |
| 3 | Hyundai | 67 | 11.3% | + 168.0% | 3 |
| 4 | Tesla | 41 | 6.9% | + 241.7% | 5 |
| 5 | Mercedes | 38 | 6.4% | + 72.7% | 11 |
| 6 | Land Rover | 28 | 4.7% | – 20.0% | 8 |
| 7 | Volvo | 22 | 3.7% | + 100.0% | 7 |
| 8 | Skoda | 20 | 3.4% | + 122.2% | 6 |
| 9 | Xpeng | 16 | 2.7% | new | 30 |
| 10 | BMW | 14 | 2.4% | – 6.7% | 16 |
| 11 | Lexus | 13 | 2.2% | + 333.3% | 26 |
| 12 | Renault | 13 | 2.2% | + 18.2% | 17 |
| 13 | Great Wall Motors | 12 | 2.0% | new | 37 |
| 14 | Peugeot | 12 | 2.0% | + 1100.0% | 23 |
| 15 | Mazda | 10 | 1.7% | + 0.0% | 10 |
| 16 | Porsche | 10 | 1.7% | + 100.0% | 27 |
| 17 | Jeep | 9 | 1.5% | – 18.2% | 20 |
| 18 | Dacia | 8 | 1.3% | – 84.9% | 4 |
| 19 | Honda | 8 | 1.3% | + 60.0% | 14 |
| 20 | Subaru | 8 | 1.3% | + 14.3% | 22 |
| 21 | Audi | 7 | 1.2% | – 50.0% | 19 |
| 22 | Ford | 7 | 1.2% | + 133.3% | 15 |
| 23 | Polestar | 7 | 1.2% | + 133.3% | 24 |
| 24 | BYD | 6 | 1.0% | + 50.0% | 21 |
| 25 | MG | 5 | 0.8% | + 0.0% | 28 |
| 26 | Volkswagen | 5 | 0.8% | – 76.2% | 13 |
| 27 | Nissan | 4 | 0.7% | – 84.0% | 12 |
| 28 | Yudo | 4 | 0.7% | new | – |
| 29 | Opel | 3 | 0.5% | n/a | 33 |
| 30 | Smart | 3 | 0.5% | – 72.7% | 29 |
| 31 | Ssangyong/KG Mobility | 3 | 0.5% | – 40.0% | 18 |
| 32 | Fiat | 2 | 0.3% | n/a | 46 |
| 33 | Suzuki | 2 | 0.3% | + 0.0% | 9 |
| 34 | FAW Hongqi | 1 | 0.2% | + 0.0% | 45 |
| 35 | Mini | 1 | 0.2% | n/a | 44 |
Iceland January 2025 – models:
| Pos | Model | Jan-25 | % | FY24 |
| 1 | Kia Sportage | 59 | 9.9% | 4 |
| 2 | Tesla Model Y | 26 | 4.4% | 2 |
| 3 | Toyota RAV4 | 25 | 4.2% | 5 |
| 4 | Kia EV3 | 21 | 3.5% | n/a |
| 5 | Kia Sorento | 20 | 3.4% | 9 |
| 6 | Skoda Kodiaq | 16 | 2.7% | 15 |
| 7 | Toyota Land Cruiser | 16 | 2.7% | 3 |
| 8 | Hyundai i20 | 15 | 2.5% | 6 |
| 9 | Tesla Model 3 | 15 | 2.5% | 20 |
| 10 | Xpeng G6 | 14 | 2.4% | n/a |
| 11 | Hyundai i10 | 13 | 2.2% | 7 |
| 12 | Hyundai Tucson | 13 | 2.2% | 8 |
| 13 | Mercedes GLE | 13 | 2.2% | n/a |
| 14 | Ora Funky Cat | 12 | 2.0% | n/a |
| 15 | Toyota Yaris | 11 | 1.9% | 10 |
| 16 | Hyundai i30 | 10 | 1.7% | 48 |
| 17 | Kia EV6 | 9 | 1.5% | 33 |
| 18 | Range Rover | 9 | 1.5% | 42 |
| 19 | Renault Trafic | 9 | 1.5% | 34 |
| 20 | Toyota bZ4X | 9 | 1.5% | n/a |
Source: Manufacturers
