Hungary January 2025: Ford and Tourneo Custom stun in market up 13%

The Ford Tourneo Custom is up to 5th place in January.

20/02 update: Now with Top 30 models incl. LCVs

Over 9,000 new passenger cars were registered in Hungary in January, a 13% year-on-year increase. When addling light commercials, the market jumps 16.8% to 11,117. Looking at the passenger cars brands charts, Suzuki (+25%) surges ahead to hold the brands top spot for the month at 13% share. It is followed by Toyota (-7%) in difficulty and Skoda (+16%) solid. Ford (+154%) stuns once again at 8% share vs. 5.6% over the Full Year 2024. Kia (+43%), Volkswagen (+33%), Nissan (+32%) and Mercedes (+22%) also beat the market in the remainder of the Top 10 whereas BMW (+4%) is soft and Hyundai (-28%) collapses. In the LCV brands charts, Ford ranks #1 with 1,584 sales above Toyota (1,335), Suzuki (1,167), Skoda (1,020) and Volkswagen (803).

Over in the models charts, the Suzuki S-Cross (+26.5%) reclaims the top spot ahead of the Skoda Octavia (+0.9%), leader last year, and the Suzuki Vitara (+11.9%), leader over the Full Year 2024. The Ford Ranger soars 130.5% to #4 vs. #11 over the Full year 2024. The Kia Ceed (-1.1%) struggles but still manages a 5th place overall, while the Ford Transit Custom surges 76.6% to #6. Exceptional performance of the Ford Tourneo Custom (+2250%) thanks to a new generation. The Kia Sportage (+132%) and VW Golf (+65.1%) also perform very well.

Previous post: Hungary Full Year 2024: Suzuki Vitara back in charge in solid market (+13.9%)

One year ago: Hungary January 2024: Skoda Octavia topples Suzuki S-Cross, Vitara

Full January 2025 Top 10 brands and Top 30 models below.