Hungary January 2025: Ford and Tourneo Custom stun in market up 13%
The Ford Tourneo Custom is up to 5th place in January.
Over 9,000 new cars were registered in Hungary in January, a 13% year-on-year increase. Suzuki (+25%) surges ahead to hold the brands top spot for the month at 13% share. It is followed by Toyota (-7%) in difficulty and Skoda (+16%) solid. Ford (+154%) stuns once again at 8% share vs. 5.6% over the Full Year 2024. Kia (+43%), Volkswagen (+33%), Nissan (+32%) and Mercedes (+22%) also beat the market in the remainder of the Top 10 whereas BMW (+4%) is soft and Hyundai (-28%) collapses.
Over in the models charts, the Suzuki S-Cross (+26.5%) reclaims the top spot ahead of the Skoda Octavia (+0.9%), leader last year, and the Suzuki Vitara (+11.9%), leader over the Full Year 2024. The Kia Ceed (-1.1%) struggles but still manages a 4th place overall. Exceptional performance of the Ford Tourneo Custom (+2250%) thanks to a new generation. The Kia Sportage (+132%) and VW Golf (+65.1%) also perform very well.
Previous post: Hungary Full Year 2024: Suzuki Vitara back in charge in solid market (+13.9%)
One year ago: Hungary January 2024: Skoda Octavia topples Suzuki S-Cross, Vitara
Full January 2025 Top 10 brands and models below.
Hungary January 2025 – brands:
| Pos | Brand PC only | Jan-25 | % | /24 | FY24 |
| 1 | Suzuki | 1,167 | 13.0% | + 25% | 1 |
| 2 | Toyota | 1,064 | 11.8% | – 7% | 2 |
| 3 | Skoda | 1,020 | 11.3% | + 16% | 3 |
| 4 | Ford | 722 | 8.0% | + 154% | 5 |
| 5 | Volkswagen | 704 | 7.8% | + 33% | 4 |
| 6 | Kia | 650 | 7.2% | + 43% | 6 |
| 7 | BMW | 453 | 5.0% | + 4% | 7 |
| 8 | Mercedes | 406 | 4.5% | + 22% | 9 |
| 9 | Nissan | 363 | 4.0% | + 32% | 8 |
| 10 | Hyundai | 312 | 3.5% | – 28% | 10 |
Hungary January 2025 – models:
| Pos | Model | Jan-25 | % | /24 | FY24 |
| 1 | Suzuki S-Cross | 572 | 6.4% | + 26.5% | 2 |
| 2 | Skoda Octavia | 537 | 6.0% | + 0.9% | 3 |
| 3 | Suzuki Vitara | 451 | 5.0% | + 11.9% | 1 |
| 4 | Kia Ceed | 264 | 2.9% | – 1.1% | 5 |
| 5 | Ford Tourneo Custom | 235 | 2.6% | + 2250.0% | 22 |
| 6 | Nissan Qashqai | 200 | 2.2% | + 29.9% | 4 |
| 7 | Toyota Corolla | 191 | 2.1% | – 28.7% | 6 |
| 8 | Kia Sportage | 176 | 2.0% | + 132.0% | 14 |
| 9 | VW Golf | 175 | 1.9% | + 65.1% | 15 |
| 10 | Toyota Corolla Cross | 157 | 1.7% | + 9.0% | 20 |
Source: Datahouse. Many thanks to Csaba.
