Yemen Full Year 2024: Toyota at 94.1% share, Hilux remains #1

The Toyota Hilux holds 38.1% of the Yemeni market in 2024.

Discover over a decade worth of Yemen Historical Data here.

8,996 new light vehicles hit Yemeni roads in 2024, a -1.9% year-on-year contraction. Toyota (-0.6%) improves its share further from 93% to 94.1%, with crumbs left to the remaining carmakers present in the country. Lexus (-23.6%) is at 1.7% share and Suzuki (+10.6%) at 1.2%. The Toyota Hilux (-10.6%) remains the most popular vehicle in the country with a gargantuan 38.1% share, yet this is down from 41.8% last year. The Toyota Land Cruiser (+28.4%) on the other hand progresses from 18.4% to 24.1% of the market but can’t quite threaten the Hilux just yet. The Toyota Land Cruiser Pickup (-14.3%), Fortuner (+57.1%) and Prado (-0.3%) ensure the Top 5 is unchanged on 2023.

Previous year: Yemen 2023: Toyota at 93% share, Hilux at 41.8%

2 years ago: Yemen 2022: Toyota Hilux at 45.3% share, MG lands

Full Year 2024 Top 9 All brands and Top 20 models vs. Full Year 2023 figures below.