Estonia Full Year 2024: Skoda topples Toyota, places Octavia and Kodiaq on top

The Skoda Kodiaq is up to 2nd place in Estonia in 2024.

Discover over 50 years of Estonian Historical Data here.

It’s a booming year for new car sales in Estonia: +11.2% year-on-year to 25,386 units in 2024, helped by a late year boost (December sales are up 97.1%) in anticipation of a new car tax implemented at the start of 2025. This is the largest annual volume since pre-pandemic 2019 (26,589).

The top of the brands charts is completely reshuffled. Skoda (+51.3%) surges to a stunning 19.9% share, overtaking Toyota (+6.4%) at 17.6%. Volkswagen (+84%) the biggest gain in the Top 25 and advances two spots to #3. Kia (-5.8%) is in difficulty but manages to stay in 4th place ahead of Renault (+59.7%) and Dacia (+53.6%) both in outstanding shape. Audi (-62.4%) is the loser of the year, skidding from #3 and 11.1% share to #7 and 3.7%.

Over in the models charts, we also have a big change as the Skoda Octavia (+65.1%) reclaims the top spot for the first time since 2018, ending five consecutive years of Toyota RAV4 reign, the latter falling -22.1% to #4. Skoda even manages a 1-2 with the Kodiaq in 2nd place. The Toyota Corolla (+12%) is down one spot to #3. The VW Tiguan, Dacia Duster and Skoda Superb also manage a spot in the Top 10.

Previous year: Estonia 2023: Toyota RAV4 secures 5th straight win in market up 11.7%

2 years ago: Estonia 2022: Toyota places RAV4 and Corolla atop market sliding -3.4%

Full Year 2024 Top 35 brands and Top 10 models vs. Full Year 2023 data below.