Switzerland November 2024: VW Tiguan repeats at #1 in struggling market (-10.5%)

The VW Tiguan is the most popular vehicle in Switzerland again.

New car sales in Switzerland are down a tough -10.5% year-on-year in November to 19,698 units, leading to a year-to-date tally off -4.9% to 214,181. 4×4 registrations fall -12.6% to 9,833 and 49.9% share vs. 51.1% a year ago and are down -3% year-to-date to 110,926 and 51.8% vs. 50.8% over the same period in 2023. Petrol sales freefall -25.2% to 5,092 and 25.9% share vs. 31% last year, Diesel sinks -25.2% to 5,092 but HEVs soar 17% to 7,298 and 37% share vs. 28.3% in November 2023. PHEVs drop -23.4% to 1,657 and 8.4% vs. 9.8% and BEVs skid -12.6% to 4,151 and 21.1% share vs. 21.6%.

Year-to-date, petrol is off -17.2% to 63,197 and 29.5% vs. 33.9% over the same period in 2023, diesel edges down -4.4% to 20,295 and actually improves its market share at 9.5% vs. 9.4% last year. HEVs are up 16% to 71,614 and 33.4% vs. 27.4%, PHEVs drop -9.3% to 18,538 and 8.7% vs. 9.1% and BEVs are off -10.9% to 40,517 and 18.9% vs. 20.2%.

In the brands charts, the Top 6 are all in negative, Volkswagen (-12.2%) falls faster than the market but keeps the lead at 11.1% share, distancing Skoda (-5%), BMW (-13.6%) and Audi (-5.9%) all up one spot on last month. Mercedes (-0.4%) is stable but drops three ranks on October to #5 with Toyota (-6.7%) staying at #6. Volvo (+31.4%), Dacia (+4.5%) and Renault (+3.7%) all defy the negative market in the remainder of the Top 10. Below, Cupra (+46.6%) outsells sister brand Seat (-32%) with Porsche (+16.7%) and Suzuki (+13.5%) also dynamic. Tesla is off -32.3% to #12 vs. #8 year-to-date.

Model-wise, the VW Tiguan (-3.5%) repeats at #1 with 2.1% share, illustrating once again how fragmented the Swiss market is. The Skoda Enyaq (-25.3%) is up five spots on last month to #2 but drops heavily on November 2023 when it ranked #1. The Tesla Model Y (-7.7%) beats the market at #3 and tightens its grip year-to-date as the #2, the Skoda Octavia (-41.7%) being down to #12 for the month. The Dacia Duster (+74.4%), Skoda Karoq (+35.4%), VW Golf (+24.7%) and Toyota Yaris (+20.3%) all impress in the remainder of the Top 10 with the Mercedes GLC (+5.3%) also managing a positive result at #5.

Previous month: Switzerland October 2024: VW Tiguan best-seller, sales off -7.9%

One year ago: Switzerland November 2023: Skoda 1-2 with Enyaq and Octavia

Full November 2024 Top 60 All brands and Top 350 All models below.