New Zealand November 2024: Toyota RAV4 hits record share
The Toyota RAV4 hits a record 12% share in New Zealand in November.
15,621 new cars found a buyer in New Zealand in November, a 7.6% year-on-year improvement. However the year-to-date tally is still down by a large margin at -14.9% to 118,713. Toyota (+13.2%) almost doubles the market growth rate to reach 26.2% share, its highest since the 27.4% it reached in October 2023. The next three carmakers all endure daunting falls: Ford (-14.1%), Mitsubishi (-12.4%) and Suzuki (-23.1%) all underperform. Honda (+43.8%), Mazda (+19%) and Volkswagen (+8.6%) all manage to beat the market in the remainder of the Top 10.
Over in the models charts, the Toyota RAV4 (+32.3%) once again is pushed up by rentals (accounting for 49% of its November volume) to an extravagant 12% share, a new record, eclipsing the 11% it reached last April. Note the rental ratio is much lower than the 81% of last month. The Ford Ranger (-24.8%) is in great difficulty at #2 but remains in the YTD pole position for now. The Toyota Hilux (+31.2%) compensates for a particularly low year-ago result and can’t muster more than 3.5% share vs. 5.8% so far this year. The Toyota Corolla (-13.6%) is down year-on-year but rallies back up 14 spots on October to #4 with 2.7% share vs. 1.5% year-to-date. The Mitsubishi Triton (+184.6%), Ford Everest (+52.6%) and Toyota Yaris Cross (+26.4%) stand out.
Previous month: New Zealand October 2024: Toyota RAV4 repeats at #1 with 10.8% share, 81% rentals
One year ago: New Zealand November 2023: Rentals keep Toyota RAV4 #1, MG breaks ranking record with MG 4 up to #6
Full November 2024 Top 70 All brands and Top 20 models below.
New Zealand November 2024 – brands:
| Pos | Brand | Nov-24 | % | /23 | Oct | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 4,091 | 26.2% | + 13.2% | 1 | 27,864 | 23.5% | – 8.7% | 1 | 1 |
| 2 | Ford | 1,626 | 10.4% | – 14.1% | 2 | 16,016 | 13.5% | + 3.9% | 2 | 2 |
| 3 | Mitsubishi | 1,015 | 6.5% | – 12.4% | 3 | 12,983 | 10.9% | + 4.0% | 3 | 3 |
| 4 | Suzuki | 463 | 3.0% | – 23.1% | 6 | 4,982 | 4.2% | – 24.5% | 5 | 6 |
| 5 | Mazda | 433 | 2.8% | + 19.0% | 5 | 3,707 | 3.1% | – 7.5% | 8 | 10 |
| 6 | Hyundai | 351 | 2.2% | – 48.4% | 8 | 3,861 | 3.3% | – 46.3% | 7 | 5 |
| 7 | Kia | 338 | 2.2% | – 27.8% | 4 | 8,099 | 6.8% | – 16.3% | 4 | 4 |
| 8 | Volkswagen | 317 | 2.0% | + 8.6% | 11 | 3,139 | 2.6% | – 15.1% | 9 | 11 |
| 9 | Honda | 292 | 1.9% | + 43.8% | 9 | 2,794 | 2.4% | – 9.9% | 11 | 13 |
| 10 | MG | 291 | 1.9% | – 67.6% | 10 | 2,816 | 2.4% | – 48.9% | 10 | 7 |
| 11 | Mercedes | 253 | 1.6% | + 5.4% | 12 | 2,277 | 1.9% | – 3.8% | 14 | 14 |
| 12 | Nissan | 244 | 1.6% | – 40.9% | 7 | 4,163 | 3.5% | – 1.8% | 6 | 9 |
| 13 | Isuzu | 209 | 1.3% | + 49.3% | 14 | 2,462 | 2.1% | + 7.9% | 13 | 15 |
| 14 | GWM | 201 | 1.3% | – 25.8% | 13 | 2,766 | 2.3% | + 224.6% | 12 | 25 |
| 15 | Fiat | 199 | 1.3% | + 76.1% | 24 | 728 | 0.6% | + 38.1% | 25 | 29 |
| 16 | Subaru | 147 | 0.9% | + 44.1% | 15 | 1,715 | 1.4% | – 8.6% | 15 | 16 |
| 17 | Skoda | 143 | 0.9% | – 33.5% | 16 | 1,151 | 1.0% | – 31.0% | 18 | 18 |
| 18 | Lexus | 125 | 0.8% | – 3.1% | 17 | 1,190 | 1.0% | – 1.6% | 17 | 21 |
| 19 | Iveco | 124 | 0.8% | + 67.6% | 22 | 505 | 0.4% | – 8.2% | 30 | 31 |
| 20 | BYD | 121 | 0.8% | – 72.0% | 20 | 840 | 0.7% | – 72.7% | 22 | 12 |
| 21 | Land Rover | 90 | 0.6% | + 23.3% | 33 | 1,002 | 0.8% | – 14.4% | 21 | 23 |
| 22 | Audi | 84 | 0.5% | – 42.1% | 19 | 1,031 | 0.9% | – 22.5% | 20 | 20 |
| 23 | BMW | 77 | 0.5% | – 48.0% | 18 | 1,327 | 1.1% | – 19.3% | 16 | 19 |
| 24 | Mini | 75 | 0.5% | – 46.8% | 21 | 790 | 0.7% | – 17.0% | 24 | 27 |
| 25 | Polestar | 68 | 0.4% | – 13.9% | 35 | 214 | 0.2% | – 55.3% | 44 | 33 |
| 26 | Scania | 65 | 0.4% | – 11.0% | 25 | 627 | 0.5% | – 0.5% | 27 | 30 |
| 27 | KGM/SSangyong | 62 | 0.4% | + 21.6% | 36 | 432 | 0.4% | – 8.3% | 32 | 35 |
| 28 | LDV | 61 | 0.4% | – 57.3% | 29 | 691 | 0.6% | – 37.1% | 26 | 24 |
| 29 | Omoda | 56 | 0.4% | new | 28 | 406 | 0.3% | new | 33 | – |
| 30 | Hino | 54 | 0.3% | – 21.7% | 23 | 561 | 0.5% | – 23.2% | 28 | 28 |
| 31 | Jaecoo | 54 | 0.3% | new | 26 | 213 | 0.2% | new | 45 | – |
| 32 | Fuso | 47 | 0.3% | – 61.5% | 34 | 815 | 0.7% | – 31.3% | 23 | 22 |
| 33 | Porsche | 39 | 0.2% | + 5.4% | 39 | 474 | 0.4% | – 0.2% | 31 | 36 |
| 34 | Peugeot | 32 | 0.2% | – 69.2% | 30 | 529 | 0.4% | – 46.2% | 29 | 26 |
| 35 | Cupra | 28 | 0.2% | – 24.3% | 32 | 333 | 0.3% | – 21.8% | 37 | 37 |
| 36 | Ram | 24 | 0.2% | + 41.2% | 47 | 230 | 0.2% | – 8.7% | 42 | 43 |
| 37 | Chevrolet | 22 | 0.1% | + 22.2% | 44 | 249 | 0.2% | + 13.2% | 39 | 45 |
| 38 | Tesla | 21 | 0.1% | – 96.3% | 27 | 1,037 | 0.9% | – 76.1% | 19 | 8 |
| 39 | Jeep | 19 | 0.1% | – 80.4% | 45 | 215 | 0.2% | – 53.9% | 43 | 34 |
| 40 | Mahindra | 18 | 0.1% | + 28.6% | 37 | 364 | 0.3% | + 21.7% | 35 | 42 |
| 41 | Volvo | 16 | 0.1% | – 55.6% | 31 | 372 | 0.3% | – 34.2% | 34 | 32 |
| 42 | Volvo Trucks | 16 | 0.1% | – 46.7% | 38 | 354 | 0.3% | + 16.1% | 36 | 41 |
| 43 | DAF | 14 | 0.1% | – 44.0% | 42 | 251 | 0.2% | + 8.2% | 38 | 44 |
| 44 | UD Trucks | 13 | 0.1% | – 48.0% | 46 | 186 | 0.2% | – 38.0% | 47 | 40 |
| 45 | Kenworth | 12 | 0.1% | – 47.8% | 41 | 247 | 0.2% | + 28.6% | 40 | 46 |
| 46 | Renault | 12 | 0.1% | – 7.7% | 43 | 234 | 0.2% | – 25.7% | 41 | 39 |
| 47 | Foton | 12 | 0.1% | + 33.3% | 40 | 165 | 0.1% | – 1.8% | 48 | 49 |
| 48 | MAN | 12 | 0.1% | + 9.1% | 62 | 60 | 0.1% | – 57.7% | 52 | 50 |
| 49 | Jaguar | 11 | 0.1% | – 26.7% | 48 | 196 | 0.2% | + 15.3% | 46 | 48 |
| 50 | Opel | 9 | 0.1% | – 74.3% | 49 | 75 | 0.1% | – 76.8% | 49 | 38 |
| 51 | Citroen | 7 | 0.0% | – 30.0% | 58 | 54 | 0.0% | – 68.2% | 54 | 47 |
| 52 | Can-Am | 5 | 0.0% | + 25.0% | 60 | 28 | 0.0% | – 30.0% | 61 | 59 |
| 53 | International | 5 | 0.0% | + 400.0% | 65 | 25 | 0.0% | + 13.6% | 64 | 64 |
| 54 | Alfa Romeo | 4 | 0.0% | + 100.0% | 54 | 66 | 0.1% | + 17.9% | 50 | 51 |
| 55 | Leapmotor | 4 | 0.0% | new | – | 4 | 0.0% | new | 77 | – |
| 56 | CRRC | 3 | 0.0% | + 200.0% | 61 | 57 | 0.0% | + 32.6% | 53 | 58 |
| 57 | Bentley | 3 | 0.0% | + 50.0% | 64 | 26 | 0.0% | – 44.7% | 62 | 55 |
| 58 | Yutong | 3 | 0.0% | new | 52 | 21 | 0.0% | new | 65 | – |
| 59 | JAC | 2 | 0.0% | new | 57 | 12 | 0.0% | new | 69 | – |
| 60 | FAW | 2 | 0.0% | new | 68 | 3 | 0.0% | new | 79 | – |
| 61 | Haval | 1 | 0.0% | – 87.5% | – | 63 | 0.1% | – 96.7% | 51 | 17 |
| 62 | Ineos | 1 | 0.0% | – 50.0% | 51 | 54 | 0.0% | – 10.0% | 55 | 52 |
| 63 | Lamborghini | 1 | 0.0% | – 50.0% | 50 | 37 | 0.0% | + 48.0% | 56 | 63 |
| 64 | Yamaha | 1 | 0.0% | – 50.0% | 56 | 19 | 0.0% | – 24.0% | 66 | 62 |
| 65 | Liebherr | 1 | 0.0% | n/a | – | 8 | 0.0% | + 14.3% | 70 | 71 |
| 66 | Western Star | 1 | 0.0% | + 0.0% | – | 6 | 0.0% | – 64.7% | 75 | 66 |
| 67 | Morgan | 1 | 0.0% | – 50.0% | – | 3 | 0.0% | – 25.0% | 80 | 74 |
| 68 | Chrysler | 1 | 0.0% | n/a | 69 | 2 | 0.0% | n/a | 81 | – |
| 69 | Dodge | 1 | 0.0% | n/a | – | 2 | 0.0% | – 66.7% | 82 | 72 |
New Zealand November 2024 – models:
| Pos | Model | Nov-24 | % | /23 | Oct | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota RAV4 | 1,877 | 12.0% | + 32.3% | 1 | 9,539 | 8.0% | + 14.7% | 2 | 2 |
| 2 | Ford Ranger | 814 | 5.2% | – 24.8% | 2 | 10,273 | 8.7% | + 5.8% | 1 | 1 |
| 3 | Toyota Hilux | 551 | 3.5% | + 31.2% | 3 | 6,871 | 5.8% | – 13.6% | 3 | 3 |
| 4 | Toyota Corolla | 419 | 2.7% | – 13.6% | 18 | 1,723 | 1.5% | – 20.0% | 13 | 12 |
| 5 | Ford Everest | 383 | 2.5% | + 52.6% | 8 | 2,163 | 1.8% | + 21.4% | 9 | 19 |
| 6 | Toyota Yaris Cross | 335 | 2.1% | + 26.4% | 17 | 1,756 | 1.5% | – 10.0% | 12 | 11 |
| 7 | Mitsubishi ASX | 333 | 2.1% | n/a | 5 | 3,525 | 3.0% | n/a | 5 | n/a |
| 8 | Mitsubishi Triton | 259 | 1.7% | + 184.6% | 9 | 4,052 | 3.4% | + 31.7% | 4 | 10 |
| 9 | Suzuki Swift | 224 | 1.4% | – 36.0% | 12 | 2,555 | 2.2% | – 31.0% | 8 | 6 |
| 10 | Toyota Highlander | 221 | 1.4% | n/a | n/a | 1,404 | 1.2% | n/a | 19 | n/a |
| 11 | Mitsubishi Eclipse Cross | 219 | 1.4% | – 41.9% | 14 | 1,791 | 1.5% | – 46.9% | 11 | 7 |
| 12 | Toyota Prado | 201 | 1.3% | n/a | 15 | n/a | n/a | n/a | n/a | n/a |
| 13 | Fiat Ducato | 193 | 1.2% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 14 | Mazda CX-5 | 174 | 1.1% | + 1.2% | 10 | 1,589 | 1.3% | + 1.5% | 16 | 23 |
| 15 | Mitsubishi Outlander | 159 | 1.0% | – 71.5% | 6 | 3,113 | 2.6% | – 15.9% | 6 | 4 |
| 16 | Suzuki Jimny | 148 | 0.9% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 17 | MG ZS | 135 | 0.9% | – 18.7% | n/a | 1,410 | 1.2% | – 52.8% | 18 | 9 |
| 18 | Toyota Yaris | 128 | 0.8% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 19 | Mercedes Sprinter | 124 | 0.8% | + 17.0% | 13 | 878 | 0.7% | + 18.8% | n/a | n/a |
| 20 | Toyota Hiace | 120 | 0.8% | – 29.0% | n/a | 1,660 | 1.4% | – 7.1% | 14 | 18 |
| 21 | Iveco Daily | 120 | 0.8% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 22 | Toyota Corolla Cross | 118 | 0.8% | – 68.1% | 11 | 1,299 | 1.1% | – 24.1% | 21 | 17 |
| n/a | Nissan Navara | 114 | 0.7% | + 216.7% | 20 | 1,817 | 1.5% | + 59.4% | 10 | n/a |
| n/a | Ford Transit | 101 | 0.6% | n/a | n/a | 1,368 | 1.2% | n/a | 20 | n/a |
| n/a | Isuzu D-Max | 94 | 0.6% | + 118.6% | n/a | 1,243 | 1.0% | + 22.9% | n/a | n/a |
| n/a | Kia Stonic | 85 | 0.5% | n/a | 19 | 1,542 | 1.3% | n/a | 17 | 21 |
| n/a | Kia Seltos | 58 | 0.4% | n/a | 4 | 2,976 | 2.5% | n/a | 7 | 22 |
| n/a | Kia Sportage | 44 | 0.3% | – 74.4% | 7 | 1,609 | 1.4% | n/a | 15 | n/a |
Source: MIA
