Iceland November 2024: Market down -61%, Toyota Land Cruiser takes charge
The Toyota Land Cruiser is the best-selling vehicle in Iceland in November.
It’s another horrendous month for new car sales in Iceland at -61% year-on-year to just 506 units. This means the year-to-date volume is now off -41.6% to 9,397. Toyota (+2.2%) braves the mediocre environment to jump to 18.8% share vs. 13.6% so far this year. The podium is unchanged on October with Telsa imploding -91.5% at #2 and Kia (-36.7%) at #3. Honda (+3200%) surges to #4 equal with Hyundai (-55.4%). Volvo (-31.7%) is up three spots on last month to #6, just as the remainder of the Top 10 all beat the market: Skoda is off -19.4%, Ford down -27.6%, Mazda down -39.3% and Mercedes down -40%. Newcomer Xpeng is up two ranks on October to a record 13th place.
Model-wise, the Toyota Land Cruiser snaps the top spot with a fantastic 11.7% share vs. just 1.2% year-to-date. It distances the Tesla Model Y which edges up one spot in the year-to-date ranking to #3. Model Y sales are off -86.5% over the first 11 months of the year. The Honda e:NY1 is up one rank to #3, dislodging the Ford Explorer at #4. The Kia Sorento and Toyota RAV4 are equal with the Explorer.
Previous month: Iceland October 2024: Tesla Model Y #1, Ford Explorer #3, market off -29.1%
One year ago: Iceland November 2023: Tesla Model Y at 46% share, Kia EV9 directly at #7
Full November 2024 Top 30 All brands and Top 20 models below.
Iceland November 2024 – brands:
| Pos | Brand | Nov-24 | % | /23 | Oct | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 95 | 18.8% | + 2.2% | 1 | 1,282 | 13.6% | – 51.1% | 2 | 2 |
| 2 | Tesla | 53 | 10.5% | – 91.5% | 2 | 476 | 5.1% | – 84.1% | 6 | 1 |
| 3 | Kia | 50 | 9.9% | – 36.7% | 3 | 1,302 | 13.9% | – 30.6% | 1 | 3 |
| 4 | Honda | 33 | 6.5% | + 3200.0% | 5 | 173 | 1.8% | + 137.0% | 14 | 26 |
| 5 | Hyundai | 33 | 6.5% | – 55.4% | 4 | 1,111 | 11.8% | + 31.2% | 3 | 6 |
| 6 | Volvo | 28 | 5.5% | – 31.7% | 9 | 336 | 3.6% | – 31.7% | 8 | 7 |
| 7 | Skoda | 25 | 4.9% | – 19.4% | 10 | 481 | 5.1% | + 7.6% | 5 | 9 |
| 8 | Ford | 21 | 4.2% | – 27.6% | 6 | 160 | 1.7% | – 49.2% | 15 | 12 |
| 9 | Mazda | 17 | 3.4% | – 39.3% | 8 | 329 | 3.5% | – 33.9% | 10 | 8 |
| 10 | Mercedes | 15 | 3.0% | – 40.0% | 11 | 260 | 2.8% | – 38.4% | 11 | 10 |
| 11 | MG | 15 | 3.0% | + 15.4% | 26 | 53 | 0.6% | – 71.5% | 28 | 21 |
| 12 | Audi | 13 | 2.6% | – 23.5% | 12 | 98 | 1.0% | – 59.0% | 21 | 17 |
| 13 | Xpeng | 13 | 2.6% | new | 15 | 42 | 0.4% | new | 30 | – |
| 14 | Porsche | 12 | 2.4% | + 140.0% | 14 | 57 | 0.6% | + 7.5% | 27 | 30 |
| 15 | Nissan | 11 | 2.2% | + 0.0% | 13 | 248 | 2.6% | + 0.4% | 12 | 16 |
| 16 | Peugeot | 9 | 1.8% | + 800.0% | 16 | 90 | 1.0% | – 55.0% | 23 | 20 |
| 17 | Polestar | 9 | 1.8% | – 75.0% | 21 | 71 | 0.8% | – 72.7% | 24 | 15 |
| 18 | BMW | 7 | 1.4% | – 69.6% | 20 | 143 | 1.5% | – 39.4% | 16 | 18 |
| 19 | Land Rover | 7 | 1.4% | – 58.8% | 7 | 350 | 3.7% | + 2.6% | 7 | 11 |
| 20 | BYD | 6 | 1.2% | + 20.0% | 19 | 102 | 1.1% | + 61.9% | 20 | 28 |
| 21 | Dacia | 6 | 1.2% | + 0.0% | 23 | 762 | 8.1% | – 29.4% | 4 | 4 |
| 22 | Lexus | 5 | 1.0% | – 58.3% | 25 | 66 | 0.7% | – 50.4% | 26 | 23 |
| 23 | Renault | 5 | 1.0% | + 25.0% | 17 | 130 | 1.4% | – 52.0% | 17 | 14 |
| 24 | Jeep | 4 | 0.8% | – 69.2% | 24 | 106 | 1.1% | – 45.1% | 19 | 22 |
| 25 | Suzuki | 4 | 0.8% | + 0.0% | 28 | 332 | 3.5% | + 4.1% | 9 | 13 |
| 26 | Subaru | 3 | 0.6% | – 85.7% | 29 | 97 | 1.0% | – 54.7% | 22 | 19 |
| 27 | Volkswagen | 3 | 0.6% | – 92.5% | 18 | 206 | 2.2% | – 75.3% | 13 | 5 |
| 28 | Opel | 2 | 0.4% | – 66.7% | 27 | 34 | 0.4% | – 75.0% | 33 | 24 |
| 29 | Mini | 1 | 0.2% | + 0.0% | – | 9 | 0.1% | – 35.7% | 44 | 38 |
| 30 | Smart | 1 | 0.2% | – 93.3% | 22 | 53 | 0.6% | – 22.1% | 29 | 27 |
Iceland November 2024 – models:
| Pos | Model | Nov-24 | % | Oct | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota Land Cruiser | 59 | 11.7% | 2 | 109 | 1.2% | n/a | 19 | n/a |
| 2 | Tesla Model Y | 46 | 9.1% | 1 | 377 | 4.0% | – 86.5% | 3 | 1 |
| 3 | Honda e:NY1 | 32 | 6.3% | 4 | 96 | 1.0% | n/a | 25 | n/a |
| 4 | Ford Explorer | 17 | 3.4% | 3 | 67 | 0.7% | + 235.0% | 34 | n/a |
| 5 | Kia Sorento | 17 | 3.4% | 5 | 226 | 2.4% | + 42.1% | 8 | 18 |
| 6 | Toyota RAV4 | 17 | 3.4% | 6 | 363 | 3.9% | – 38.8% | 4 | 4 |
| 7 | Skoda Kodiaq | 16 | 3.2% | n/a | 143 | 1.5% | + 30.0% | 16 | 34 |
| 8 | Hyundai Ioniq 5 | 11 | 2.2% | 8 | 101 | 1.1% | – 36.1% | 21 | 22 |
| 9 | Porsche Macan | 10 | 2.0% | n/a | 17 | 0.2% | n/a | 98 | n/a |
| 10 | Xpeng G6 | 9 | 1.8% | 7 | 27 | 0.3% | new | 75 | – |
| 11 | Hyundai Tucson | 9 | 1.8% | 15 | 243 | 2.6% | + 42.9% | 7 | 20 |
| 12 | MG 4 | 9 | 1.8% | n/a | 25 | 0.3% | – 63.8% | 80 | 47 |
| 13 | Kia Niro | 8 | 1.6% | 11 | 101 | 1.1% | – 60.4% | 22 | 10 |
| 14 | Audi Q6 | 7 | 1.4% | n/a | 7 | 0.1% | new | 133 | – |
| 15 | Hyundai Santa Fe | 7 | 1.4% | n/a | 31 | 0.3% | n/a | 68 | n/a |
| 16 | Kia Sportage | 7 | 1.4% | n/a | 378 | 4.0% | – 19.2% | 2 | 6 |
| 17 | Nissan Ariya | 7 | 1.4% | n/a | 46 | 0.5% | + 35.3% | 49 | n/a |
| 18 | Volvo XC60 | 7 | 1.4% | n/a | 94 | 1.0% | + 30.6% | 23 | 31 |
| 19 | Toyota Proace | 7 | 1.4% | n/a | 58 | 0.6% | n/a | 41 | 59 |
| 20 | Volvo XC40 | 7 | 1.4% | n/a | 71 | 0.8% | – 55.1% | 32 | 17 |
Source: Manufacturers
