Australia November 2024: New generation pushes Toyota Prado to record #3

The Toyota Prado ranks at a record #3 in Australia in November.

6/12 update: now with Top 320 All models ranking.

New vehicle sales in Australia are down year-on-year for the 4th consecutive month in November at -9.3% to 101,707 units. The year-to-date volume remains at record levels however at 1,130,083, up 1.1% over the same period in 2023. A reliable indicator of consumer sentiment, private sales are depleted again this month at -16.6% year-on-year to 47,247. This follows drops of -14.2% in October, -17.2% in September and -15.9% in August. Business sales edge down -5.2% to 37,821, rental fleets struggle at -15.9% to 6,631 and government sales drop -2.3% to 3,078. All states and territories are in negative this month, with New South Wales at -10.1% to 31,229, Victoria at -6.9% to 27,569, Queensland at -10.2% to 21,772, Western Australia at -9.3% to 10,590, South Australia at -7.7% to 6,719, Tasmania at -18% to 1,658, Australian Capital Territory at -11.8% to 1,436 and Northern Territory at -20.3% to 734.

Looking at sales by segment, SUVs are stable at -0.1% to 62,306 and 61.2% share vs. 55.6% in November 2023 and 55.1% in 2022. Light Commercials freefall -23.3% to 20,544 and 20.2% share vs. 23.9% in 2023 and 22.6% in 2022 and passenger cars drop -21.3% to 14,543 and 14.3% share vs. 16.5% last year and 17.6% two years ago. Heavy commercials amount to 4,314 and 4.2% share. Petrol sales are down -14.4% to 43,229, diesel is off -17.6% to 30,818 but Hybrid shoots up 47% to 14,171 and PHEV soars 80.1% to 2,590. Lastly BEV sales sink -23.8% to 6,585 due to a Tesla slump. Looking at country of origin, Japan leads the way again at 32,717 (+1%) followed by Thailand at 20,785 (-21.3%), China at 16,808 (-6.8%), South Korea at 12,011 (-9.2%) and Germany at 4,740 (-12.8%).

Toyota limits its fall to -2.1% year-on-year to reach 20.2% share, slightly above the 19.7% it commands year-to-date. Ford (+6.8%) consolidates its 2nd place with a strong 8.6% share, same as last month. Mazda (-12.9%) is in difficulty and rounds out the podium, while Kia (+11.1%) leaps back up to #4, a ranking it also holds year-to-date. Mitsubishi (-1%) is stable at #5 ahead of Hyundai (-16.6%) struggling at #6. MG (-9.5%) follows the market and ensures the Top 7 brands are identical to YTD. GWM (-3.1%) ascends to #8 overall, which is a ranking record also hit in December 2023. In a sea of double-digit declines, Chery (+113.6%), Suzuki (+59.1%), Porsche (+37.8%) and BYD (+23.5%) stand out.

Model-wise, the Toyota RAV4 (+125.6%) scores a 5th straight monthly pole position, its 6th this year so far after April, July, August, September and October. It is the 8th time the RAV4 tops the Australian charts: add July 2020 and August 2020. Again this is not enough to topple the Ford Ranger (-20.9%) from the #1 YTD top spot. In third place and up from #296 last month we have the Toyota Prado (+16.2%) now that the new generation finally hits dealerships. This is simply the nameplate’s highest ever ranking in Australia, eclipsing the #4 it reached back in October 2020. The Toyota Hilux (-39.5%) is relegated to #4 for the month. Excellent score by the MG ZS (+36.5%) up 6 spots on last month to #5 while the Ford Everest (+97%) is down two to #6 but doubles its year-ago volume. The Kia Sportage (+13.3%) and Mitsubishi Outlander (+3.8%) are also up in the remainder of the Top 10.

Previous month: Australia October 2024: Toyota RAV4 #1 for 4th straight month

One year ago: Australia November 2023: Sales up 17.9% to all-time record, Hilux vs. Ranger battle heats up

Full November 2024 Top 48 All brands and Top 320 All models below.