USA October 2024: Ford (+14.4%), Mazda (+58.7%) among best performers in robust market

Ford Bronco sales more than double year-on-year in October.

New light vehicle sales in the U.S. gain a robust 9.5% year-on-year in October to an estimated 1,327,300 units. Light trucks are up 11.7% to 1,078,600 while passenger cars edge up 1% to 248,700. Among OEMs still reporting monthly, Toyota Motor (-5%) goes agains the positive trend this month whereas Ford Motor (+15.4%) and Hyundai-Kia (+17.4%) impress. American Honda (+2.1%) is weak.

Brand-wise, Ford (+14.4%) remains above Toyota (-5.5%) for the month but is still behind year-to-date. Hyundai (+18.1%) and Kia (+16.5%) surge ahead but not as much as Mazda (+58.7%), Lincoln (+36%) and Genesis (+20.6%).

Among models with available monthly data, the Ford F-Series (+26.1%) posts a stellar year-on-year gain but the Toyota RAV4 (-6.7%) and Honda CR-V (-1.8%) are down The Toyota Camry (+10.8%), Tacoma (+14.4%) and Hyundai Tucson (+26.8%) all shine below, with the Ford Bronco (+104.7%), Ford Transit (+52.7%), Honda Pilot (+45%), Hyundai Elantra (+28.5%) and Mazda CX-5 (+27.7%) also impressive.

Previous post: USA Q3 2024: Market down -2.1%, Chevrolet Trax in Top 10

One year ago: USA October 2023: Market slows its growth to just +1.8%

Selected October 2024 groups, brands and models data for OEMs still reporting monthly below.