Thailand September 2024: Toyota at 42.8% share, Neta in Top 10

November 15, 2024
Matt Gasnier
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Local producer Neta is the #10 brand in Thailand in September.

43,568 new light vehicles hit Thai roads in September. Toyota tightens its grip on the market further with 42.8% share vs. 41.7% last month. It is followed by Honda at 13.1% and Isuzu at 12.1%, a bit better than the 11.4% it held in August but still a far cry from the 19.6% of the Full Year 2023. Mitsubishi and Ford both overtake BYD which is down from 7.1% last month to just 3.1%. MG, BMW and Mazda are below with Chinese fare Neta shooting up 7 spots to crack the Top 10 at #10. Note Neta is a local producer as its first overseas factory is in Thailand. Zeekr lands at #29 and Xpeng at #37.

The Toyota Hilux keeps the lead of the models charts with 13.3% share, well ahead of its archenemy the Isuzu D-Max at 9.6%. The Top 5 is unchanged on August with the Toyota Yaris Ativ, Yaris Cross and Honda City in tow. The Honda HR-V, Toyota Corolla Cross and Ford Ranger all advance one spot on last month, taking advantage of the BYD Dolphin’s freefall from #6 to #25. The Mitsubishi Xpander and Isuzu MU-X crack the Top 10, while the Neta V is up 13 ranks to #15.

Previous month: Thailand August 2024: Toyota up to 41.7% share, BYD up to #4

Previous year: Thailand Full Year 2023: Isuzu D-Max keeps lead, BYD up to #6

Full September 2024 Top 37 All brands and Top 180 All models below.

Thailand September 2024 – brands:

Pos	Brand	Sep-24	%	Aug
1	Toyota	18,626	42.8%	1
2	Honda	5,691	13.1%	2
3	Isuzu	5,257	12.1%	3
4	Mitsubishi	2,521	5.8%	5
5	Ford	1,973	4.5%	6
6	BYD	1,348	3.1%	4
7	MG	1,210	2.8%	7
8	BMW	955	2.2%	8
9	Mazda	749	1.7%	9
10	Neta	724	1.7%	17
11	Mercedes	701	1.6%	10
12	Nissan	452	1.0%	11
13	Tesla	426	1.0%	14
14	Suzuki	401	0.9%	13
15	GAC	391	0.9%	15
16	ChangAn	361	0.8%	12
17	Volvo	315	0.7%	18
18	Hyundai	259	0.6%	16
19	Haval	206	0.5%	19
20	Kia	182	0.4%	26
21	Ora	160	0.4%	20
22	Porsche	156	0.4%	21
23	Mini	116	0.3%	22
24	Lexus	93	0.2%	23
25	Wuling	72	0.2%	28
26	Audi	60	0.1%	27
27	Subaru	52	0.1%	24
28	TANK	43	0.1%	25
29	Zeekr	22	0.1%	–
30	Peugeot	15	0.0%	29
31	Land Rover	13	0.0%	31
32	Bentley	7	0.0%	32
33	Maserati	5	0.0%	33
34	Volkswagen	2	0.0%	34
35	VOLT	2	0.0%	30
36	Chevrolet	1	0.0%	36
37	Xpeng	1	0.0%	–

Thailand September 2024 – models:

Pos	Model	Sep-24	%	Aug
1	Toyota Hilux	5,797	13.3%	1
2	Isuzu D-Max	4,192	9.6%	2
3	Toyota Yaris Ativ	3,861	8.9%	3
4	Toyota Yaris Cross	2,592	5.9%	4
5	Honda City	2,401	5.5%	5
6	Honda HR-V	1,716	3.9%	7
7	Toyota Corolla Cross	1,260	2.9%	8
8	Ford Ranger	1,256	2.9%	9
9	Mitsubishi Xpander	1,159	2.7%	14
10	Isuzu MU-X	1,065	2.4%	11
11	Toyota Fortuner	999	2.3%	13
12	Toyota Hilux CHAMP	917	2.1%	12
13	BYD Atto 3	875	2.0%	10
14	Toyota Hiace	836	1.9%	16
15	Neta V	724	1.7%	28
16	Honda CR-V	718	1.6%	17
17	Ford Everest	716	1.6%	18
18	Toyota Corolla Altis	711	1.6%	15
19	Mitsubishi Triton	621	1.4%	21
20	Toyota Yaris	561	1.3%	20
21	Honda Civic	486	1.1%	19
22	Toyota Veloz	365	0.8%	23
23	Mazda2	357	0.8%	22
24	Toyota Alphard	352	0.8%	24
25	BYD Dolphin	348	0.8%	6
26	MG 4	330	0.8%	26
27	Tesla Model 3	323	0.7%	29
28	Mitsubishi Attrage	296	0.7%	27
29	GAC Aion Y Plus	286	0.7%	30
30	Changan Deepal S07	277	0.6%	25
31	Mitsubishi Mirage	264	0.6%	31
32	Honda Accord	243	0.6%	40
33	MG 5	242	0.6%	35
34	BMW 3 Series	222	0.5%	34
35	Nissan Almera	213	0.5%	32
36	Nissan Kicks	197	0.5%	33
37	Toyota Innova Crysta	191	0.4%	36
38	Mitsubishi Pajero Sport	179	0.4%	37
39	MG ZS	176	0.4%	45
40	Suzuki Swift	176	0.4%	42
41	Mercedes C-Class Estate	172	0.4%	46
42	MG Extender	162	0.4%	50
43	Kia EV5	155	0.4%	98
44	BMW 5 Series	151	0.3%	39
45	Mercedes E-Class Cabriolet	151	0.3%	48
46	Mercedes GLC Coupe	143	0.3%	54
47	Mazda CX-30	142	0.3%	43
48	BMW X1	141	0.3%	47
49	Suzuki Celerio	137	0.3%	38
50	Haval Jolion	131	0.3%	44
51	BYD Seal	125	0.3%	55
52	Ora Good Cat	125	0.3%	51
53	MG EP	124	0.3%	59
54	Honda WR-V	114	0.3%	58
55	Toyota Camry	106	0.2%	41
56	GAC Aion ES	105	0.2%	57
57	Tesla Model Y	103	0.2%	49
58	Hyundai Staria	97	0.2%	61
59	Volvo EX30	89	0.2%	62
60	MG VS HEV	86	0.2%	67
61	Porsche Cayenne	79	0.2%	63
62	Volvo EC40	78	0.2%	70
63	Volvo EX40	76	0.2%	72
64	Haval H6	75	0.2%	60
65	Hyundai Stargazer X	75	0.2%	53
66	Toyota Vellfire	75	0.2%	68
67	BMW 2 Series Gran Coupe	71	0.2%	69
68	Hyundai Grand Starex	71	0.2%	56
69	Mercedes CLS Coupe	68	0.2%	66
70	Mercedes GLA	67	0.2%	65
71	BMW X3	64	0.1%	64
72	Mazda3	64	0.1%	73
73	Changan Deepal L07	60	0.1%	52
74	Wuling Bingo	56	0.1%	144
75	Mazda CX-3	54	0.1%	76
76	Mini Countryman	54	0.1%	71
77	MG HS	53	0.1%	74
78	BMW iX3	52	0.1%	75
79	Lexus LM	50	0.1%	84
80	BMW X5	49	0.1%	81
81	Mazda CX-5	45	0.1%	100
82	Mazda BT-50	44	0.1%	83
83	Mazda CX-8	40	0.1%	85
84	Nissan Terra	39	0.1%	86
85	Volvo XC60	36	0.1%	87
86	Ora 07	35	0.1%	80
87	Mercedes GLE	34	0.1%	90
88	Subaru Forester	33	0.1%	78
89	Mercedes A-Class	31	0.1%	91
90	MG Maxus 9	31	0.1%	79
91	Mini 3-Door Hatch	31	0.1%	93
92	Mini 5-Door Hatch	31	0.1%	94
93	Suzuki XL7	31	0.1%	82
94	BMW 4 Series Coupe	30	0.1%	96
95	BMW 4 Series Convertible	30	0.1%	–
96	TANK 300	28	0.1%	77
97	BMW X4	27	0.1%	102
98	Porsche 911	27	0.1%	101
99	Changan Lumin	24	0.1%	89
100	Suzuki Jimny	23	0.1%	109
101	Audi TT	22	0.1%	122
102	Suzuki Ciaz	22	0.1%	88
103	Zeekr X	22	0.1%	–
104	BMW 6 Series Gran Turismo	21	0.0%	97
105	Porsche Taycan	21	0.0%	108
106	Audi A5	18	0.0%	104
107	BMW X6	17	0.0%	114
108	BMW X7	17	0.0%	107
109	Porsche Macan	17	0.0%	118
110	Kia Sorento	16	0.0%	95
111	Lexus RX	16	0.0%	117
112	Wuling Mini EV	16	0.0%	110
113	Subaru XV	15	0.0%	103
114	TANK 500	15	0.0%	113
115	Hyundai Creta	14	0.0%	92
116	Honda BR-V	13	0.0%	111
117	BMW iX	12	0.0%	99
118	Mercedes G-Class	12	0.0%	132
119	Porsche Panamera	12	0.0%	115
120	Suzuki Ertiga	12	0.0%	121
121	BMW Z4	11	0.0%	128
122	Kia EV9	11	0.0%	129
123	Volvo S60	11	0.0%	135
124	BMW i5	10	0.0%	138
125	Mercedes S-Class	10	0.0%	105
126	Volvo XC90	10	0.0%	119
127	BMW 7 Series	9	0.0%	106
128	BMW XM	9	0.0%	120
129	Volvo V60	9	0.0%	116
130	Lexus NX	8	0.0%	112
131	Peugeot 2008	8	0.0%	134
132	BMW i4	7	0.0%	137
133	Lexus LBX	7	0.0%	160
134	Audi Q3	6	0.0%	147
135	BMW i7	6	0.0%	125
136	Peugeot 3008	6	0.0%	124
137	Volvo S90	6	0.0%	126
138	Audi Q5	5	0.0%	127
139	Lexus ES	5	0.0%	130
140	Maserati Grecale	5	0.0%	175
141	Mercedes EQS	5	0.0%	149
142	Audi Q8	4	0.0%	136
143	Bentley Flying Spur	4	0.0%	154
144	Land Rover Defender	4	0.0%	173
145	Lexus RZ	4	0.0%	131
146	Mercedes V-Class	4	0.0%	123
147	Range Rover	4	0.0%	150
148	Range Rover Sport	4	0.0%	164
149	Bentley Bentayga	3	0.0%	153
150	Mazda MX-5	3	0.0%	178
151	Nissan GT-R	3	0.0%	155
152	Audi A4	2	0.0%	146
153	BMW iX2	2	0.0%	139
154	Mercedes EQE	2	0.0%	179
155	Mercedes GLS	2	0.0%	141
156	Mitsubishi Outlander	2	0.0%	133
157	Subaru BRZ	2	0.0%	151
158	Toyota C-HR	2	0.0%	183
159	VW ID.BUZZ	2	0.0%	157
160	Audi e-tron GT	1	0.0%	152
161	Audi Q7	1	0.0%	170
162	Chevrolet Colorado	1	0.0%	171
163	Ford Mustang	1	0.0%	140
164	Hyundai Santa Fe	1	0.0%	159
165	Lexus UX	1	0.0%	174
166	Peugeot 5008	1	0.0%	181
167	Ranger Rover Evoque	1	0.0%	165
168	Subaru Outback	1	0.0%	182
169	Subaru WRX	1	0.0%	156
170	Toyota GR Supra	1	0.0%	166
171	VOLT City EV For-Four	1	0.0%	142
172	VOLT City EV For-Two	1	0.0%	143
173	BMW 1 Series	1	0.0%	–
174	Lexus IS	1	0.0%	–
175	Lexus LS	1	0.0%	–
176	Xpeng G6	1	0.0%	–
177	BMW X2	1	0.0%	–
178	BMW i8	1	0.0%	–
179	Hyundai Ioniq 5	1	0.0%	–
180	Audi RS7 Sportback	1	0.0%	–

Source: Manufacturers

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