South Korea October 2024: Kia Seltos breaks record, Renault Grand Koleos inside Top 10
The Grand Koleos accounts for 84% of Renault Korea sales in October.
New car sales in South Korea progress +5.1% year-on-year in October to 145,444 units. For once this is solely due to the domestic manufacturers’ performance at +6.1% to 124,195. Reversely foreign carmakers edge down -0.4% to 21,249. Year-to-date, the overall market drops -5.8% to 1,342,396 including 1,126,416 for local brands (-6.5%) and 215,980 for foreigners (-1.4%). Hyundai (-4.4%) underperforms but still lodges a fantastic 37.3% share vs. 35% so far this year. Kia (+8%) beats its home market but ends the month a whopping 7,847 units below sister brand Hyundai, lifting the year-to-date gap between the two brands to 16,616. Genesis (+40.3%) posts a stellar gain for its 12th consecutive month above 10,000 sales, distancing Mercedes (-2.8%). Renault Korea (+340.7%) is the hero of the month once again and reaches its highest level since June 2022 at #5 with 4.4% share.
The Kia Sorento (-9.3%) is the best-selling car in the country for the 8th time in the past 10 months, cementing its YTD domination. The Hyundai Grandeur (-9.3%) and Hyundai Santa Fe (-12.4%) also lose ground year-on-year to round out a podium unchanged on last month. In the process the Grandeur is up to #5 year-to-date and the Santa Fe up to #3. The Kia Seltos (+126.8%) spectacularly breaks its volume record to 6,822 (previous best 6,139 in November 2019), equalling its highest ranking at #4, also reached in September 2019. The Hyundai Tucson (+85.5%) outsells its archenemy the Kia Sportage (+17.5%), with the Kia Carnival (+43.5%) and Hyundai Avante (+19.4%) also strong. The new Renault Grand Koleos breaks into the Top 10 at #10, representing 84% of the brand’s total sales for the month. This is the first time a Renault Korea model is inside the Top 10 since the QM6 (Koleos) hit #10 in June 2022. Orders for the Grand Koleos have exceeded 15,000 units.
Looking at the foreign models charts, the Mercedes E-Class (-28.9%) confirms its leadership despite a daunting year-on year loss. The podium is a replica of the YTD ranking with the BMW 5 Series (+221.9%) and Tesla Model Y (-66.2%) in tow. Below, the Mercedes GLC (+72.5%), Lexus ES (+27.2%), Mercedes S Class (+21.5%) and Volvo XC60 (+16.2%) all deliver excellent results.
Previous month: South Korea September 2024: Renault Grand Koleos up to #12
One year ago: South Korea October 2023: Hyundai defies negative market, Kia Sorento #1 again, Hyundai Santa Fe #3
Full October 2024 Top 30 All brands, Top 55 All domestic cars and Top 50 foreign cars below.
South Korea October 2024 – brands:
| Pos | Brand | Oct-24 | % | /23 | Sep | 2024 | % | /23 | Pos | FY23 |
| 1 | Hyundai | 54,257 | 37.3% | – 4.4% | 1 | 470,404 | 35.0% | – 10.2% | 1 | 1 |
| 2 | Kia | 46,410 | 31.9% | + 8.0% | 2 | 453,788 | 33.8% | – 3.4% | 2 | 2 |
| 3 | Genesis | 10,655 | 7.3% | + 40.3% | 3 | 113,020 | 8.4% | + 7.7% | 3 | 3 |
| 4 | Mercedes | 6,427 | 4.4% | – 2.8% | 4 | 54,475 | 4.1% | – 10.7% | 5 | 5 |
| 5 | Renault Korea | 6,395 | 4.4% | + 340.7% | 6 | 25,437 | 1.9% | + 36.9% | 7 | 8 |
| 6 | BMW | 6,113 | 4.2% | + 2.1% | 5 | 60,585 | 4.5% | – 3.1% | 4 | 4 |
| 7 | KG Mobility (ex Ssangyong) | 4,504 | 3.1% | + 18.4% | 7 | 41,197 | 3.1% | – 24.8% | 6 | 6 |
| 8 | GM Korea | 1,974 | 1.4% | – 55.8% | 8 | 21,202 | 1.6% | – 36.8% | 9 | 7 |
| 9 | Lexus | 1,283 | 0.9% | + 33.2% | 10 | 11,479 | 0.9% | + 4.3% | 11 | 12 |
| 10 | Tesla | 1,263 | 0.9% | n/a | 9 | 24,880 | 1.9% | n/a | 8 | 11 |
| 11 | Volvo | 1,161 | 0.8% | – 8.1% | 11 | 12,284 | 0.9% | – 10.8% | 10 | 10 |
| 12 | Audi | 943 | 0.6% | – 18.1% | 12 | 7,472 | 0.6% | – 51.0% | 13 | 9 |
| 13 | Toyota | 754 | 0.5% | + 4.4% | 13 | 7,813 | 0.6% | + 15.5% | 12 | 16 |
| 14 | Volkswagen | 741 | 0.5% | – 13.1% | 14 | 6,657 | 0.5% | – 14.9% | 15 | 14 |
| 15 | Porsche | 701 | 0.5% | – 0.6% | 15 | 6,744 | 0.5% | – 30.4% | 14 | 13 |
| 16 | Mini | 538 | 0.4% | – 26.5% | 17 | 6,272 | 0.5% | – 18.9% | 16 | 15 |
| 17 | Land Rover | 305 | 0.2% | + 4.8% | 16 | 3,542 | 0.3% | – 19.2% | 17 | 18 |
| 18 | Jeep | 183 | 0.1% | – 21.5% | 20 | 2,217 | 0.2% | – 39.0% | 19 | 19 |
| 19 | Ford | 165 | 0.1% | + 0.0% | 18 | 3,116 | 0.2% | + 12.8% | 18 | 20 |
| 20 | Lincoln | 154 | 0.1% | + 16.7% | 21 | 1,975 | 0.1% | + 104.2% | 21 | 22 |
| 21 | Chevrolet | 138 | 0.1% | – 76.5% | 22 | 1,269 | 0.1% | – 74.1% | 22 | 17 |
| 22 | Honda | 120 | 0.1% | – 48.5% | 19 | 2,091 | 0.2% | + 99.7% | 20 | 24 |
| 23 | Cadillac | 53 | 0.0% | – 20.9% | 23 | 578 | 0.0% | – 22.3% | 24 | 25 |
| 24 | Lamborghini | 49 | 0.0% | + 40.0% | 26 | 372 | 0.0% | + 6.0% | 26 | 29 |
| 25 | Bentley | 36 | 0.0% | – 50.7% | 24 | 293 | 0.0% | – 57.0% | 27 | 26 |
| 26 | GMC | 36 | 0.0% | + 140.0% | 27 | 280 | 0.0% | – 31.7% | 28 | 27 |
| 27 | Peugeot | 35 | 0.0% | – 75.0% | 25 | 787 | 0.1% | – 47.1% | 23 | 21 |
| 28 | Polestar | 20 | 0.0% | – 93.0% | 30 | 430 | 0.0% | – 69.0% | 25 | 23 |
| 29 | Maserati | 16 | 0.0% | – 46.7% | 28 | 219 | 0.0% | – 39.8% | 29 | 28 |
| 30 | Rolls-Royce | 15 | 0.0% | – 11.8% | 29 | 150 | 0.0% | – 38.5% | 30 | 30 |
| – | Total local manufacturers | 124,195 | 85.4% | + 6.1% | – | 1,126,416 | 83.9% | – 6.5% | – | – |
| – | Total foreign manufacturers | 21,249 | 14.6% | – 0.4% | – | 215,980 | 16.1% | – 1.4% | – | – |
| – | Total market | 145,444 | 100.0% | + 5.1% | – | 1,342,396 | 100.0% | – 5.8% | – | – |
South Korea October 2024 – domestic models:
| Pos | Model | Oct-24 | /23 | Sep | 2024 | /23 | Pos | FY23 |
| 1 | Kia Sorento | 7,962 | – 9.3% | 1 | 75,276 | + 10.1% | 1 | 3 |
| 2 | Hyundai Grandeur | 7,433 | – 9.3% | 2 | 59,397 | – 38.6% | 5 | 1 |
| 3 | Hyundai Santa Fe | 7,294 | – 12.4% | 3 | 63,336 | + 81.6% | 3 | 8 |
| 4 | Kia Seltos | 6,822 | + 126.8% | 10 | 51,498 | + 20.8% | 7 | 10 |
| 5 | Hyundai Tucson | 6,365 | + 85.5% | 7 | 43,069 | + 16.6% | 10 | 12 |
| 6 | Hyundai Avante | 5,992 | + 19.4% | 14 | 44,976 | – 17.3% | 8 | 6 |
| 7 | Hyundai Porter | 5,782 | – 32.6% | 9 | 58,517 | – 29.0% | 6 | 2 |
| 8 | Kia Carnival | 5,645 | + 43.5% | 4 | 67,997 | + 15.8% | 2 | 4 |
| 9 | Kia Sportage | 5,531 | + 17.5% | 8 | 61,594 | + 6.1% | 4 | 5 |
| 10 | Renault Korea Grand Koleos | 5,385 | new | 12 | 9,330 | new | 30 | – |
| 11 | Hyundai Sonata | 5,047 | + 4.1% | 5 | 44,010 | + 48.8% | 9 | 17 |
| 12 | Kia K8 | 4,977 | + 121.4% | 6 | 26,044 | – 27.2% | 19 | 15 |
| 13 | Genesis G80 | 3,951 | + 100.7% | 13 | 38,831 | + 2.0% | 12 | 13 |
| 14 | Genesis GV70 | 3,950 | + 6.6% | 16 | 28,716 | – 0.7% | 18 | 21 |
| 15 | Hyundai Staria | 3,747 | + 14.8% | 17 | 33,675 | + 2.3% | 15 | 16 |
| 16 | Hyundai Casper | 3,620 | – 0.8% | 11 | 36,406 | + 1.9% | 13 | 11 |
| 17 | Kia Ray | 3,278 | – 32.0% | 15 | 40,019 | – 4.9% | 11 | 9 |
| 18 | Kia Bongo | 3,183 | – 34.9% | 20 | 34,958 | – 34.3% | 14 | 7 |
| 19 | Kia K5 | 3,030 | + 16.9% | 21 | 29,087 | + 6.8% | 17 | 20 |
| 20 | Hyundai Kona | 2,329 | – 20.6% | 18 | 23,819 | – 18.9% | 20 | 19 |
| 21 | Kia EV3 | 2,107 | new | 22 | 10,106 | new | 28 | – |
| 22 | Genesis GV80 | 2,028 | + 129.2% | 19 | 33,448 | + 62.8% | 16 | 22 |
| 23 | Hyundai Palisade | 1,517 | – 46.3% | 23 | 16,543 | – 53.9% | 21 | 14 |
| 24 | Chevrolet Trax Crossover | 1,516 | – 50.2% | 25 | 15,930 | – 19.2% | 22 | 24 |
| 25 | KGM Actyon | 1,482 | new | 24 | 3,948 | new | 38 | – |
| 26 | Kia Morning | 1,464 | – 34.2% | 28 | 11,760 | – 46.4% | 26 | 23 |
| 27 | KGM Rexton Sports | 1,100 | – 16.7% | 26 | 10,997 | – 17.6% | 27 | 28 |
| 28 | Hyundai Ioniq 5 | 1,064 | – 27.7% | 27 | 12,350 | – 12.4% | 24 | 27 |
| 29 | Kia Niro | 961 | – 47.0% | 29 | 12,629 | – 38.4% | 23 | 25 |
| 30 | Hyundai Ioniq 6 | 866 | + 83.5% | 36 | 4,042 | – 52.4% | 37 | 32 |
| 31 | KGM Torres | 724 | – 55.5% | 30 | 12,073 | – 62.3% | 25 | 18 |
| 32 | KGM Tivoli | 632 | + 9.5% | 33 | 5,825 | + 3.2% | 35 | 37 |
| 33 | Renault Korea QM6 | 582 | – 26.0% | 34 | 6,999 | – 22.9% | 33 | 31 |
| 34 | Kia EV6 | 557 | – 64.4% | 37 | 8,129 | – 47.3% | 32 | 26 |
| 35 | Genesis G90 | 550 | – 14.9% | 32 | 6,643 | – 37.4% | 34 | 30 |
| 36 | Hyundai Venue | 439 | – 62.9% | 35 | 3,835 | – 45.0% | 39 | 34 |
| 37 | KGM Torres EVX | 347 | + 622.9% | 39 | 5,681 | n/a | 36 | 45 |
| 38 | Renault Korea Arkana | 346 | – 33.2% | 31 | 8,178 | + 8.8% | 31 | 33 |
| 39 | Chevrolet Trailblazer | 306 | – 38.3% | 38 | 3,646 | – 45.5% | 40 | 36 |
| 40 | Hyundai Nexo | 184 | – 2.6% | 40 | 2,592 | – 35.5% | 41 | 39 |
| 41 | Kia EV9 | 159 | – 80.9% | 44 | 1,759 | – 64.7% | 45 | 35 |
| 42 | Genesis G70 | 134 | – 51.8% | 41 | 1,987 | – 47.4% | 43 | 40 |
| 43 | KGM Rexton | 132 | – 8.3% | 43 | 1,702 | – 31.2% | 46 | 43 |
| 44 | Kia K9 | 127 | – 43.8% | 42 | 1,870 | – 45.6% | 44 | 41 |
| 45 | Kia Mohave | 98 | – 66.6% | 45 | 2,216 | – 50.3% | 42 | 38 |
| 46 | Hyundai ST1 | 88 | new | 46 | 766 | new | 49 | – |
| 47 | Chevrolet Traverse | 83 | – 58.3% | 47 | 878 | – 15.1% | 48 | 50 |
| 48 | KGM Korando | 82 | – 5.7% | 49 | 941 | – 25.0% | 47 | 48 |
| 49 | Renault Korea SM6 | 48 | – 67.1% | 51 | 635 | – 66.9% | 50 | 44 |
| 50 | Genesis GV60 | 42 | – 62.2% | 50 | 488 | – 84.0% | 51 | 42 |
| 51 | Renault Korea Master | 34 | n/a | 53 | 295 | + 333.8% | 53 | 57 |
| 52 | Chevrolet Colorado | 27 | – 91.9% | 48 | 318 | – 79.2% | 52 | 46 |
| 53 | GMC Sierra | 25 | – 21.9% | 52 | 275 | – 31.4% | 54 | 53 |
| 54 | Chevrolet Tahoe | 14 | – 72.0% | 54 | 102 | – 54.1% | 55 | 54 |
| 55 | KGM Korando EV | 5 | new | 56 | 30 | new | 56 | – |
South Korea October 2024 – foreign models:
| Pos | Model | Oct-24 | /23 | Sep | 2024 | /23 | Pos | FY23 |
| 1 | Mercedes E Class | 2,545 | – 28.9% | 1 | 20,144 | + 5.4% | 1 | 1 |
| 2 | BMW 5 Series | 2,073 | + 221.9% | 2 | 16,858 | + 0.8% | 2 | 2 |
| 3 | Tesla Model Y | 951 | – 66.2% | 4 | 14,623 | + 53.2% | 3 | 3 |
| 4 | Mercedes GLC | 771 | + 72.5% | 3 | 6,811 | + 24.6% | 5 | 8 |
| 5 | Lexus ES | 673 | + 27.2% | 8 | 5,860 | – 11.4% | 6 | 6 |
| 6 | Mercedes S Class | 582 | + 21.5% | 5 | 4,576 | – 48.9% | 10 | 4 |
| 7 | Volvo XC60 | 531 | + 16.2% | 10 | 5,003 | + 10.7% | 7 | 10 |
| 8 | BMW 3 Series | 458 | – 52.2% | 7 | 4,393 | – 23.2% | 12 | 9 |
| 9 | BMW X5 | 393 | + 3.4% | 11 | 4,937 | + 18.1% | 8 | 12 |
| 10 | Lexus NX | 359 | + 56.1% | 13 | 3,154 | + 22.5% | 18 | 22 |
| 11 | Mini Cooper Hatch | 355 | + 14.5% | 31 | 2,508 | – 30.7% | 22 | 20 |
| 12 | Porsche Cayenne | 350 | + 17.8% | 21 | 3,103 | – 24.2% | 19 | 15 |
| 13 | BMW X7 | 349 | – 30.3% | 16 | 3,397 | + 6.6% | 15 | 18 |
| 14 | Mercedes GLE | 344 | – 19.1% | 12 | 4,738 | – 11.2% | 9 | 7 |
| 15 | BMW X6 | 338 | + 32.5% | 17 | 2,827 | – 4.8% | 20 | 19 |
| 16 | BMW X4 | 336 | + 47.4% | 18 | 3,273 | – 27.6% | 16 | 13 |
| 17 | Mercedes EQB | 327 | + 172.5% | n/a | 1,028 | – 31.0% | 48 | 37 |
| 18 | Mercedes EQA | 327 | + 284.7% | n/a | 832 | – 24.8% | n/a | n/a |
| 19 | Mercedes G Class | 315 | + 75.0% | 35 | 1,550 | – 16.1% | 32 | 34 |
| 20 | Tesla Model 3 | 302 | n/a | 9 | 9,838 | + 1682.2% | 4 | n/a |
| 21 | VW Jetta | 297 | + 185.6% | 36 | 1,639 | + 106.2% | 30 | n/a |
| 22 | BMW 6 Series | 273 | – 41.5% | 14 | 4,068 | – 19.0% | 13 | 11 |
| 23 | BMW X3 | 271 | + 22.6% | 6 | 4,477 | + 8.2% | 11 | 14 |
| 24 | Audi Q4 e-Tron | 263 | + 108.7% | 19 | 2,782 | + 455.3% | 21 | n/a |
| 25 | Audi Q5 | 252 | + 154.5% | n/a | 482 | – 63.9% | n/a | n/a |
| 26 | Toyota RAV4 | 248 | – 1.6% | 24 | 2,367 | – 1.8% | 24 | 25 |
| 27 | VW Tiguan | 242 | – 19.1% | 30 | 1,492 | – 59.2% | 34 | 17 |
| 28 | Mercedes EQE | 206 | + 66.1% | n/a | 1,695 | – 29.4% | 29 | 23 |
| 29 | Mercedes C Class | 199 | + 0.5% | 46 | 3,493 | – 11.9% | 14 | 16 |
| 30 | Volvo XC40 | 198 | + 296.0% | 20 | 2,094 | + 39.0% | 27 | 36 |
| 31 | BMW 7 Series | 182 | – 13.7% | 15 | 3,228 | + 25.8% | 17 | 21 |
| 32 | Mercedes CLE | 180 | new | 23 | 2,460 | new | 23 | – |
| 33 | BMW 4 Series | 179 | + 22.6% | 29 | 1,374 | + 38.0% | 39 | n/a |
| 34 | Mercedes GLS | 177 | + 221.8% | 26 | 1,402 | + 27.1% | 38 | 39 |
| 35 | Mini Countryman | 170 | – 6.6% | 25 | 2,327 | + 8.6% | 25 | 27 |
| 36 | VW Golf | 170 | + 45.3% | 44 | 923 | – 18.5% | n/a | n/a |
| 37 | BMW i4 | 168 | – 22.6% | 38 | 1,156 | – 48.1% | 44 | 33 |
| 38 | BMW 1 Series | 150 | – 45.5% | n/a | 936 | – 26.2% | 50 | n/a |
| 39 | Mercedes A Class | 143 | + 1687.5% | 34 | 2,026 | + 251.7% | 28 | n/a |
| 40 | BMW X1 | 137 | – 28.6% | 27 | 1,528 | + 52.0% | 33 | 38 |
| 41 | BMW iX3 | 137 | – 42.4% | 47 | 1,482 | – 35.1% | 35 | 28 |
| 42 | Jeep Wrangler | 137 | – 1.4% | 43 | 1,014 | – 13.2% | 49 | n/a |
| 43 | Porsche Taycan | 123 | – 18.5% | 32 | 740 | – 43.9% | n/a | 40 |
| 44 | Range Rover | 120 | – 8.4% | 28 | 1,372 | – 35.1% | 40 | 30 |
| 45 | Lexus UX | 119 | + 88.9% | n/a | 718 | + 513.7% | n/a | n/a |
| 46 | BMW 2 Series Active Tourer | 118 | – 24.8% | n/a | 800 | – 2.2% | n/a | n/a |
| 47 | Volvo S90 | 116 | – 39.3% | n/a | 1,626 | – 38.2% | 31 | 24 |
| 48 | Volvo XC90 | 113 | – 19.9% | n/a | 1,353 | – 34.4% | 41 | 29 |
| 49 | Porsche Panamera | 109 | + 36.3% | 41 | 1,109 | – 33.1% | 45 | n/a |
| 50 | Toyota Camry | 107 | – 28.2% | 40 | 1,453 | – 11.1% | 36 | n/a |
Source: KAMA, manufacturers
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Renault must be reliefed to be out of a years-long doldrum. The fact this happens thanks to a flagship model will certainly encourage the Korean team to catch a favorable wind by expanding the range with fresh metal. Think Rafale, E-tech Scenic, E-Tech R5