Poland October 2024: Skoda Superb, Cupra Ateca stun in market soaring +17.3%
The Ateca helps lift Cupra to its highest share ever in Poland.
The Polish new car market is robust in October at +17.3% year-on-year to 47,013 units. This is particularly satisfying given October 2023 was already up 28% on the year prior. As a result the year-to-date volume is now up 14.3% to 437,029. Toyota (+4.5%) trails the market but still signs a strong 18.8% share, just above the 18.7% it holds year-to-date. Skoda (+22.7%) and Volkswagen (+54.5%) for their part post fantastic scores to complete the podium. In fact the entire Top 10 is identical to the year-to-date ranking. Dacia (+37.6%), Hyundai (+23.2%) and Mercedes (+19.4%) are the most dynamic followed by BMW (+14.6%), Audi (+13.5%) and Renault (+4.5%). Cupra is up to #11 with a record 3.4% share while Ford (+87.1%) and Lexus (+49.4%) both surge ahead.
Model-wise, the Toyota Corolla (-27.4%) keeps the lead despite a hefty year-on-year loss at 4.4% share. Toyota monopolises the Polish podium this month with the C-HR (+70.8%) at #2 and the Yaris (+168.5%) at #3. As a result the C-HR advances to #5 year-to-date. The Kia Sportage (+17.4%) matches the market at #4 while the Toyota Yaris Cross (+9.8%) and Skoda Octavia (+13.5%) are weaker. The Dacia Duster (+65.7%) takes advantage of the new generation at #8 just as the Skoda Superb (+107.9%) scores its 2nd Top 10 finish of the year after #10 in June and at #9 its highest ranking since March 2020 (#6). The Cupra Ateca appears out of nowhere to crack the Top 50 for the first time, landing directly at #11. If anyone living in Poland has an explanation for this sudden burst please make sure to comment on this article.
Previous month: Poland September 2024: Ford (+69.5%), Lexus (+54.2%) shine
One year ago: Poland October 2023: Toyota (+63.2%), Opel (+109%) stand out in market up 28%
Full October 2024 Top 15 brands and Top 50 models below.
Poland October 2024 – brands:
| Pos | Brand | Oct-24 | % | /23 | Sep | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 8,827 | 18.8% | + 4.5% | 1 | 81,794 | 18.7% | + 10.4% | 1 | 1 |
| 2 | Skoda | 4,835 | 10.3% | + 22.7% | 2 | 47,872 | 11.0% | + 15.3% | 2 | 2 |
| 3 | Volkswagen | 3,526 | 7.5% | + 54.5% | 3 | 28,482 | 6.5% | + 6.3% | 3 | 4 |
| 4 | Kia | 2,959 | 6.3% | – 0.7% | 4 | 27,622 | 6.3% | – 9.6% | 4 | 3 |
| 5 | Hyundai | 2,710 | 5.8% | + 23.2% | 6 | 25,360 | 5.8% | + 14.8% | 5 | 5 |
| 6 | Audi | 2,574 | 5.5% | + 13.5% | 5 | 23,869 | 5.5% | + 13.3% | 6 | 6 |
| 7 | BMW | 2,491 | 5.3% | + 14.6% | 7 | 22,462 | 5.1% | + 18.7% | 7 | 7 |
| 8 | Mercedes | 2,362 | 5.0% | + 19.4% | 8 | 21,899 | 5.0% | + 41.3% | 8 | 8 |
| 9 | Dacia | 1,875 | 4.0% | + 37.6% | 10 | 15,053 | 3.4% | + 2.6% | 9 | 9 |
| 10 | Renault | 1,680 | 3.6% | + 4.5% | 9 | 13,201 | 3.0% | + 9.3% | 10 | 10 |
| 11 | Cupra | 1,606 | 3.4% | n/a | 13 | 9,662 | 2.2% | n/a | 15 | n/a |
| 12 | Ford | 1,265 | 2.7% | + 87.1% | 12 | 10,285 | 2.4% | + 22.6% | 13 | 14 |
| 13 | Lexus | 1,195 | 2.5% | + 49.4% | 11 | 11,898 | 2.7% | + 40.1% | 12 | 13 |
| 14 | Volvo | 1,092 | 2.3% | – 11.2% | n/a | 12,910 | 3.0% | + 21.5% | 11 | 11 |
| 15 | Opel | 981 | 2.1% | – 6.5% | n/a | n/a | n/a | n/a | n/a | 15 |
| n/a | Mazda | 545 | 1.2% | – 43.8% | n/a | 9,922 | 2.3% | + 7.0% | 14 | 12 |
Poland October 2024 – models:
| Pos | Model | Oct-24 | % | /23 | Sep | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota Corolla | 2,081 | 4.4% | – 27.4% | 1 | 21,525 | 4.9% | + 1.4% | 1 | 1 |
| 2 | Toyota C-HR | 1,872 | 4.0% | + 70.8% | 2 | 11,724 | 2.7% | + 34.8% | 5 | 7 |
| 3 | Toyota Yaris | 1,399 | 3.0% | + 168.5% | 4 | 11,854 | 2.7% | – 1.5% | 4 | 3 |
| 4 | Kia Sportage | 1,347 | 2.9% | + 17.4% | 5 | 11,564 | 2.6% | + 11.9% | 6 | 5 |
| 5 | Toyota Yaris Cross | 1,319 | 2.8% | + 9.8% | 7 | 12,890 | 2.9% | + 17.0% | 3 | 4 |
| 6 | Skoda Octavia | 1,175 | 2.5% | + 13.5% | 3 | 15,653 | 3.6% | + 25.5% | 2 | 2 |
| 7 | Hyundai Tucson | 1,139 | 2.4% | + 23.1% | 6 | 10,720 | 2.5% | + 26.4% | 7 | 6 |
| 8 | Dacia Duster | 1,110 | 2.4% | + 65.7% | 9 | 8,029 | 1.8% | + 6.1% | 9 | 8 |
| 9 | Skoda Superb | 952 | 2.0% | + 107.9% | 11 | 6,562 | 1.5% | + 28.2% | 12 | 15 |
| 10 | VW T-Roc | 873 | 1.9% | + 78.5% | 15 | 7,047 | 1.6% | + 4.6% | 10 | 10 |
| 11 | Cupra Ateca | 857 | 1.8% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 12 | Renault Captur | 754 | 1.6% | + 212.9% | 20 | 4,363 | 1.0% | + 49.2% | 23 | 36 |
| 13 | Toyota RAV4 | 730 | 1.6% | – 26.8% | 8 | 9,762 | 2.2% | + 41.1% | 8 | 9 |
| 14 | VW Tiguan | 723 | 1.5% | + 123.8% | 13 | 5,525 | 1.3% | + 31.4% | 15 | 21 |
| 15 | VW Golf | 679 | 1.4% | + 157.2% | 32 | 3,991 | 0.9% | + 18.5% | 28 | 29 |
| 16 | Skoda Fabia | 638 | 1.4% | + 13.3% | 12 | 5,798 | 1.3% | + 0.7% | 14 | 12 |
| 17 | Skoda Kamiq | 633 | 1.3% | + 9.5% | 10 | 6,502 | 1.5% | + 23.3% | 13 | 14 |
| 18 | Volvo XC60 | 618 | 1.3% | – 8.8% | 33 | 5,108 | 1.2% | + 1.5% | 16 | 17 |
| 19 | Ford Focus | 607 | 1.3% | + 138.0% | 19 | 4,618 | 1.1% | + 179.9% | 18 | n/a |
| 20 | MG HS | 597 | 1.3% | n/a | n/a | 3,019 | 0.7% | n/a | 43 | n/a |
| 21 | Cupra Formentor | 579 | 1.2% | + 22.9% | 14 | 6,845 | 1.6% | + 25.6% | 11 | 13 |
| 22 | Skoda Scala | 538 | 1.1% | + 47.8% | 17 | 4,337 | 1.0% | + 12.9% | 24 | 23 |
| 23 | Kia Ceed | 534 | 1.1% | + 0.0% | 27 | 4,368 | 1.0% | – 25.2% | 22 | 11 |
| 24 | Skoda Karoq | 489 | 1.0% | + 50.0% | 23 | 4,266 | 1.0% | – 1.4% | 25 | 20 |
| 25 | Dacia Sandero | 488 | 1.0% | + 23.9% | 24 | 4,216 | 1.0% | – 2.2% | 27 | 22 |
| 26 | Lexus NX | 486 | 1.0% | + 52.4% | 21 | 4,565 | 1.0% | + 35.4% | 19 | 31 |
| 27 | Audi A4 | 456 | 1.0% | + 24.6% | 22 | 4,234 | 1.0% | + 52.6% | 26 | 37 |
| 28 | Audi Q5 | 445 | 0.9% | + 39.1% | 16 | 3,821 | 0.9% | + 18.6% | 29 | 32 |
| 29 | Toyota Aygo X | 435 | 0.9% | + 94.2% | 26 | 3,446 | 0.8% | + 24.0% | 36 | 38 |
| 30 | Audi Q3 | 424 | 0.9% | + 13.7% | 31 | 3,704 | 0.8% | + 22.2% | 31 | 34 |
| 31 | Hyundai i20 | 419 | 0.9% | + 146.5% | 39 | 3,637 | 0.8% | + 38.5% | 32 | 46 |
| 32 | Skoda Kodiaq | 408 | 0.9% | – 28.2% | 29 | 4,556 | 1.0% | + 5.5% | 20 | 19 |
| 33 | Hyundai i30 | 389 | 0.8% | + 32.8% | 43 | 4,384 | 1.0% | – 6.0% | 21 | 18 |
| 34 | BMW 3 Series | 368 | 0.8% | – 21.4% | 35 | 3,257 | 0.7% | + 5.9% | 38 | 35 |
| 35 | Kia Xceed | 351 | 0.7% | – 6.6% | 30 | 3,636 | 0.8% | – 7.2% | 33 | 24 |
| 36 | Nissan Qashqai | 348 | 0.7% | + 12.3% | 36 | 4,793 | 1.1% | + 36.6% | 17 | 28 |
| 37 | VW Passat | 328 | 0.7% | – 11.4% | 18 | 3,160 | 0.7% | – 14.2% | 42 | 25 |
| 38 | BMW X5 | 327 | 0.7% | + 10.8% | 47 | 2,953 | 0.7% | + 11.3% | 44 | 40 |
| 39 | Mercedes GLC Coupe | 315 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 40 | Mercedes GLC | 302 | 0.6% | n/a | 42 | 3,204 | 0.7% | n/a | 39 | n/a |
| 41 | Peugeot 408 | 290 | 0.6% | n/a | 44 | n/a | n/a | n/a | n/a | n/a |
| 42 | BMW X1 | 287 | 0.6% | n/a | 45 | n/a | n/a | n/a | n/a | n/a |
| 43 | Suzuki Vitara | 283 | 0.6% | – 21.6% | n/a | 3,328 | 0.8% | – 0.6% | 37 | 30 |
| 44 | Hyundai Kona | 277 | 0.6% | – 33.9% | 46 | 3,188 | 0.7% | + 20.6% | 40 | 39 |
| 45 | Ford Kuga | 263 | 0.6% | n/a | 41 | n/a | n/a | n/a | n/a | n/a |
| 46 | Renault Clio | 260 | 0.6% | – 38.2% | 34 | 2,880 | 0.7% | – 11.4% | 45 | 26 |
| 47 | Dacia Jogger | 260 | 0.6% | – 6.1% | n/a | 2,628 | 0.6% | + 8.1% | 48 | 41 |
| 48 | Toyota Corolla Cross | 256 | 0.5% | – 65.3% | 28 | 3,807 | 0.9% | – 30.2% | 30 | 16 |
| 49 | BMW 5 Series | 254 | 0.5% | n/a | n/a | 2,610 | 0.6% | n/a | 49 | n/a |
| 50 | Toyota Camry | 251 | 0.5% | – 48.5% | n/a | 2,659 | 0.6% | – 13.0% | 47 | 33 |
| n/a | Mazda CX-30 | 234 | 0.5% | – 29.1% | n/a | 2,691 | 0.6% | n/a | 46 | n/a |
| n/a | Audi A3 | 173 | 0.4% | – 40.1% | n/a | 3,584 | 0.8% | + 16.6% | 34 | 27 |
| n/a | Volvo XC40 | 164 | 0.3% | – 33.1% | n/a | 3,167 | 0.7% | + 37.4% | 41 | n/a |
| n/a | Mazda CX-5 | 42 | 0.1% | – 82.9% | n/a | 3,471 | 0.8% | + 32.3% | 35 | 44 |
| n/a | Kia Stonic | n/a | n/a | n/a | 37 | 2,550 | 0.6% | – 7.4% | 50 | 43 |
Source: SAMAR
This Post Has 15 Comments
Carlos/Stellantis’ propagandist of incompetence cannot deal with the fact that Europeans are increasingly buying into Asian reliability like Americans did 30 years ago. Finally.
Someone:
“Because Polish people value reliability and real quality more than other countries”
Source? Hallucinate Research Inc?
In the past the Polish market was marked by imports of unreliable german brand cars from Germany. But they eventually got tired of spending money on scrap metal so now they prefer to buy excellent quality cars (Toyota) in their country. It makes perfect sense.
Imports of used german brand cars
„ If it is like in my country, the germans are ultra aggressive and try to sell in every way, legal or not.“
What does that even mean? At gunpoint? Any proofs?
And why do you drive a Tesla and for the company a Mokka, when you should have a Toyota, Lexus or one of the great unbelievable out of this world Chinese brands? I just wonder.
I don’t hate german cars, I just bought a Porsche Taycan Turbo S, the thing is that german car brands are NOT better than other cars. The germans really think that they are superior which is false and rude, I really hate that mentality.
Volkswagen group (VW, Skoda, Audi, Cupra) leads Poland, not sure what youre sniffing. And if you count the other german camakers they easily dominate the market.
Volkswagen group (VW, Skoda, Audi, Cupra) is leading the market in Poland. If you count the other german companies like Mercedes or BMW they are far ahead. You dont know what youre talking about.
Germany has a lot of influence in Poland. Despite this, they do not sell their unreliable scrap in as much quantity as they do in other countries. If it is like in my country, the germans are ultra aggressive and try to sell in every way, legal or not.
The Polish people show that they value real quality (Toyota/Lexus) more than other European countries.
I don’t live in Poland, but I have read that the police have bought more than 700 Cupra Ateca
Thank you Durden!
Superb pushed Camry sales down. Customers prefer variability.
My opinion Superb isn’t as sophisticated in design as the Camry. Bigges advantage of Superb 2.0. TDI. If I compare the similarly expensive base versions of both models, the Camry engine will be indestructible, 1.5 TSI vs 2.5 hybrid. In Czechia both models under 40.000€.
The biggest surprise, the old Cupra Ateca. Of course there are many unsold Ateca hanging in the warehouses. This means big discount.
Poland is certainly the most dynamic market in Europe.
“Superb pushed Camry sales down. Customers prefer variability”
It that why the Peugeot 408 outsold the indestructible Camry? 😉
“Poland is certainly the most dynamic market in Europe”
You certainly have a point if one considers Audi, BMW and Mercedes.
All three post good results in Poland while global sales dropped.
Toyota’s ultra dominance is Poland certainly is an enigma.
Because Polish people value reliability and real quality more than other countries.
And also because they don’t have any national car brand.
Rick, you need to compare sedans. 408 is a different class, one step down. We would have to compare Suberb, Camry and 508. Unfortunately, 508 is only a marginal model. I meant taxi models.
Also worth mentioning are Dacia, Ford, Renault, Hyundai, Kia with good results in PL.
Surely STLA will revive in PL. It takes time and patience in quality. Many used models were imported to the East, which proved problematic with THP engines. It ruined the image.