New Zealand October 2024: Toyota RAV4 repeats at #1 with 10.8% share, 81% rentals

The Toyota RAV4 is the best-selling vehicle in New Zealand in October.

New vehicle sales in New Zealand drop -2.7% year-on-year in October to 12,572, leading to a year-to-date volume off -14.7% to 106,384. Passenger cars sink -39.4% to 1,508 units whereas SUVs climb 6% to 7,986 and light commercials gain 7.9% to 2,353. Toyota (-9.1%) recedes faster than the market but still manages a high 25.6% share vs. 22.3% so far this year. Ford (+7.4%), Mitsubishi (+31.3%), Kia (+15.4%) and Mazda (+25%) all defy the negative market with sturdy year-on-year lifts. Honda (+17.3%) is up four spots on September to #9 with Nissan (+4.7%) also overperforming in the remainder of the Top 10. MG (-47.1%) collapses while Subaru (+71.7%), Skoda (+48.5%) and Mercedes (+27.8%) impress.

Model-wise, the Toyota RAV4 (+22.8%) repeats at #1 and lodges a second consecutive month above 10% share at 10.8%. However keep in mind no less than 81% of the RAV4’s October volume went to rental car companies. The Ford Ranger (-7.8%) and Toyota Hilux (-4%) follow while the Kia Seltos (+126.7%) surges ahead to rank #4 for the third time in the past four months. The Mitsubishi ASX stays at #5 with a 61% rental sales ratio, distancing the Mitsubishi Outlander (-18.9%) and Kia Sportage (+73.8%). The Suzuki Swift (+1.5%) is the best-selling passenger car at #12.

Previous month: New Zealand September 2024: Rentals push Toyota up to 25.5% share

One year ago: New Zealand October 2023: Rentals push Toyota up to highest share in 4 years, MG 4 up to #7

Full October 2024 Top 69 All brands and Top 20 models below.