Japan October 2024: Toyota Raize up 81.7%, Suzuki Fronx lands
The Suzuki Fronx has landed in the Japanese market.
402,310 new vehicles hit Japanese roads in October, a shy +1.2% year-on-year uptick. The year-to-date volume remains in frank negative however at -7.6% to 3,702,179. Brand leaders Toyota (+8%) and Suzuki (+11%) both outpace the market, with the former hitting 34% share, its highest since June 2023 when it also held 34%. Daihatsu (-13.9%), Honda (-7.7%), Nissan (-1%) and Mazda (-0.7%) can’t capitalise on the positive market. Isuzu (+29%) and Mitsubishi (+4.5%) are the only additional gainers in the Top 10. Below, Hino (+80.7%), Porsche (+66.7%), Mini (+53.4%) and Jeep (+32.5%) stand out.
Over in the regular cars ranking, the Toyota Yaris/Cross (+5.7%) and Corolla/Cross (+25.8%) stay ahead and Toyota monopolises the Top 6 with the Roomy (+16.7%), Raize (+81.7%), Prius (+6.5%) and Sienta (-14.1%) in tow. The Honda Freed (+60.2%), Toyota Alphard (+31.2%) and Nissan Note (+12.8%) also shine in the remainder of the Top 10. Below, notice the Mazda3 (+104.8%), Subaru Levorg (+96.6%), Toyota Crown (+87.3%), Daihatsu Rocky (+59.6%) and Toyota Land Cruiser W (+56%). The Suzuki Fronx lands directly at #29. Among other recent launches, the Honda WR-V is up one spot on last month to #20, the Mazda CX-80 up 8 to #35 and the Lexus LBX down two to #38.
Looking at the kei car charts, the Honda N-BOX (-26.7%) craters while the Suzuki Spacia (+50.8%) is catching up. Disappointing scores for the Daihatsu Tanto (-32.8%) and Suzuki Hustler (-13.3%). The Daihatsu Taft (+4.6%) is up to #5 vs. #12 year-to-date and the Daihatsu Move (-34.2%) rallies back up to #8 vs. #14 so far this year, this despite a daunting year-on-year loss. The Nissan Dayz (+131%), Daihatsu Copen (+52.1%) and Suzuki Every Wagon (+38.6%) impress.
Previous month: Japan September 2024: Mercedes G Class up to #2 foreign model, Honda N-Box #1 overall
One year ago: Japan October 2023: Toyota monopolises Top 7 regular cars for 2nd time in 3 months
Full October 2024 Top 50 All brands, Top 50 regular cars and Top 31 All kei cars below.
Japan October 2024 – brands:
| Pos | Brand | Oct-24 | % | /23 | Sep | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 136,909 | 34.0% | + 8.0% | 1 | 1,135,248 | 30.7% | – 15.0% | 1 | 1 |
| 2 | Suzuki | 60,459 | 15.0% | + 11.0% | 3 | 608,581 | 16.4% | + 11.0% | 2 | 2 |
| 3 | Honda | 53,243 | 13.2% | – 7.7% | 2 | 568,668 | 15.4% | + 18.0% | 3 | 4 |
| 4 | Daihatsu | 47,285 | 11.8% | – 13.9% | 5 | 292,971 | 7.9% | – 41.0% | 5 | 3 |
| 5 | Nissan | 35,586 | 8.8% | – 1.0% | 4 | 405,926 | 11.0% | – 0.5% | 4 | 5 |
| 6 | Mazda | 14,757 | 3.7% | – 0.7% | 6 | 118,402 | 3.2% | – 23.1% | 6 | 6 |
| 7 | Mitsubishi | 9,717 | 2.4% | + 4.5% | 7 | 98,037 | 2.6% | + 14.4% | 7 | 8 |
| 8 | Subaru | 9,003 | 2.2% | – 10.3% | 8 | 86,604 | 2.3% | + 2.3% | 8 | 7 |
| 9 | Lexus | 6,606 | 1.6% | – 8.0% | 9 | 75,463 | 2.0% | – 8.8% | 9 | 9 |
| 10 | Isuzu | 5,378 | 1.3% | + 29.0% | 10 | 55,096 | 1.5% | – 0.0% | 10 | 10 |
| 11 | Mercedes | 3,568 | 0.9% | – 0.1% | 11 | 43,344 | 1.2% | + 5.2% | 11 | 11 |
| 12 | Hino | 3,456 | 0.9% | + 80.7% | 12 | 35,038 | 0.9% | + 8.8% | 12 | 12 |
| 13 | Mitsubishi Fuso | 2,993 | 0.7% | – 2.9% | 14 | 28,184 | 0.8% | – 7.9% | 13 | 13 |
| 14 | BMW | 2,899 | 0.7% | + 19.0% | 13 | 28,036 | 0.8% | + 1.3% | 14 | 14 |
| 15 | Mini | 1,970 | 0.5% | + 53.4% | 16 | 12,846 | 0.3% | – 10.8% | 17 | 17 |
| 16 | Volkswagen | 1,181 | 0.3% | – 46.2% | 17 | 18,591 | 0.5% | – 26.1% | 15 | 15 |
| 17 | Audi | 1,005 | 0.2% | – 29.3% | 15 | 18,083 | 0.5% | – 7.3% | 16 | 16 |
| 18 | UD Trucks | 945 | 0.2% | + 18.4% | 20 | 8,288 | 0.2% | – 2.6% | 19 | 20 |
| 19 | Volvo | 831 | 0.2% | + 17.4% | 19 | 10,622 | 0.3% | – 11.5% | 18 | 18 |
| 20 | Jeep | 795 | 0.2% | + 32.5% | 21 | 7,871 | 0.2% | – 18.4% | 21 | 19 |
| 21 | Porsche | 670 | 0.2% | + 66.7% | 18 | 8,034 | 0.2% | + 20.8% | 20 | 23 |
| 22 | Land Rover | 438 | 0.1% | – 37.3% | 22 | 6,598 | 0.2% | – 10.1% | 22 | 21 |
| 23 | Peugeot | 407 | 0.1% | – 14.3% | 24 | 4,311 | 0.1% | – 36.4% | 23 | 22 |
| 24 | Fiat | 322 | 0.1% | + 4.5% | 23 | 3,829 | 0.1% | + 1.2% | 25 | 26 |
| 25 | Renault | 281 | 0.1% | – 49.5% | 25 | 4,200 | 0.1% | – 32.5% | 24 | 24 |
| 26 | Citroen | 196 | 0.0% | – 26.3% | 27 | 2,349 | 0.1% | – 46.8% | 26 | 25 |
| 27 | BYD | 153 | 0.0% | + 10.9% | 26 | 2,015 | 0.1% | + 88.1% | 27 | 29 |
| 28 | Abarth | 128 | 0.0% | – 3.8% | 28 | 1,578 | 0.0% | + 32.2% | 28 | 30 |
| 29 | Ferrari | 124 | 0.0% | + 10.7% | 29 | 1,201 | 0.0% | + 1.5% | 29 | 31 |
| 30 | Lamborghini | 81 | 0.0% | + 138.2% | 32 | 653 | 0.0% | + 42.0% | 32 | 36 |
| 31 | Aston Martin | 53 | 0.0% | + 32.5% | 38 | 445 | 0.0% | + 22.6% | 37 | 39 |
| 32 | Scania | 46 | 0.0% | + 76.9% | 37 | 393 | 0.0% | + 24.8% | 39 | 40 |
| 33 | Lotus | 45 | 0.0% | + 15.4% | 41 | 282 | 0.0% | + 91.8% | 43 | 45 |
| 34 | Maserati | 43 | 0.0% | – 77.1% | 30 | 965 | 0.0% | – 28.4% | 30 | 27 |
| 35 | Alfa Romeo | 43 | 0.0% | – 29.5% | 31 | 812 | 0.0% | – 42.3% | 31 | 28 |
| 36 | Bentley | 43 | 0.0% | – 24.6% | 40 | 456 | 0.0% | – 13.6% | 36 | 34 |
| 37 | Chevrolet | 40 | 0.0% | – 32.2% | 33 | 502 | 0.0% | – 26.8% | 34 | 33 |
| 38 | Hyundai | 34 | 0.0% | – 60.0% | 35 | 526 | 0.0% | + 36.6% | 33 | 38 |
| 39 | Rolls-Royce | 32 | 0.0% | + 113.3% | 43 | 306 | 0.0% | + 74.9% | 42 | 43 |
| 40 | DS | 31 | 0.0% | – 27.9% | 39 | 395 | 0.0% | – 51.1% | 38 | 32 |
| 41 | Jaguar | 30 | 0.0% | – 37.5% | 36 | 500 | 0.0% | – 13.9% | 35 | 35 |
| 42 | McLaren | 28 | 0.0% | + 21.7% | 44 | 224 | 0.0% | + 50.3% | 44 | 46 |
| 43 | Cadillac | 21 | 0.0% | – 27.6% | 34 | 361 | 0.0% | – 24.5% | 40 | 37 |
| 44 | Ford | 21 | 0.0% | + 23.5% | 45 | 176 | 0.0% | – 32.6% | 45 | 42 |
| 45 | Alpina | 18 | 0.0% | – 58.1% | 42 | 318 | 0.0% | + 21.4% | 41 | 41 |
| 46 | Dodge | 11 | 0.0% | – 45.0% | 46 | 101 | 0.0% | – 48.7% | 46 | 44 |
| 47 | Pontiac | 3 | 0.0% | n/a | – | 10 | 0.0% | – 28.6% | 49 | 49 |
| 48 | Lancia | 3 | 0.0% | + 200.0% | – | 8 | 0.0% | + 14.3% | 50 | 52 |
| 49 | GMC | 2 | 0.0% | n/a | 47 | 20 | 0.0% | + 5.3% | 47 | 47 |
| 50 | MG | 2 | 0.0% | n/a | – | 4 | 0.0% | – 42.9% | 52 | 50 |
| 51 | Buick | 1 | 0.0% | + 0.0% | – | 6 | 0.0% | – 25.0% | 51 | 54 |
| – | Others | 374 | 0.1% | + 5.6% | – | 4,644 | 0.1% | + 4.4% | – | – |
Japan October 2024 – regular cars:
| Pos | Model | Oct-24 | /23 | Sep | 2024 | /23 | Pos | FY23 |
| 1 | Toyota Yaris/Cross | 16,830 | + 5.7% | 1 | 132,110 | – 19.1% | 2 | 1 |
| 2 | Toyota Corolla/Cross | 14,865 | + 25.8% | 2 | 138,051 | + 6.1% | 1 | 2 |
| 3 | Toyota Roomy | 12,868 | + 16.7% | 4 | 60,680 | – 24.8% | 10 | 5 |
| 4 | Toyota Raize | 10,453 | + 81.7% | 7 | 41,559 | – 22.7% | 19 | 13 |
| 5 | Toyota Prius | 9,337 | + 6.5% | 9 | 66,853 | – 20.0% | 7 | 6 |
| 6 | Toyota Sienta | 9,161 | – 14.1% | 5 | 95,311 | – 14.7% | 3 | 3 |
| 7 | Honda Freed | 8,091 | + 60.2% | 6 | 70,895 | + 9.0% | 5 | 10 |
| 8 | Nissan Note | 7,618 | + 12.8% | 3 | 87,200 | – 2.7% | 4 | 4 |
| 9 | Toyota Noah | 6,789 | – 15.3% | 12 | 59,729 | – 28.9% | 11 | 7 |
| 10 | Toyota Alphard | 6,591 | + 31.2% | 18 | 62,927 | + 45.2% | 9 | 17 |
| 11 | Toyota Aqua | 6,582 | + 25.3% | 13 | 51,727 | – 24.9% | 16 | 9 |
| 12 | Toyota Voxy | 6,520 | – 10.8% | 11 | 59,592 | – 24.4% | 12 | 8 |
| 13 | Nissan Serena | 6,347 | + 2.6% | 8 | 68,496 | + 9.0% | 6 | 11 |
| 14 | Toyota Crown | 5,865 | + 87.3% | 14 | 52,730 | + 52.5% | 15 | 20 |
| 15 | Honda Vezel | 5,577 | – 21.3% | 15 | 65,661 | + 53.2% | 8 | 14 |
| 16 | Toyota Land Cruiser W | 5,549 | + 56.0% | 16 | 40,594 | – 17.0% | 20 | 16 |
| 17 | Toyota Harrier | 4,763 | – 11.6% | 17 | 56,333 | – 12.7% | 13 | 12 |
| 18 | Honda Fit | 4,330 | – 8.4% | 10 | 53,965 | + 11.3% | 14 | 15 |
| 19 | Suzuki Solio | 3,887 | + 10.4% | 19 | 45,504 | + 10.6% | 18 | 18 |
| 20 | Honda WR-V | 3,829 | new | 21 | 23,911 | new | 27 | – |
| 21 | Toyota Vellfire | 3,120 | + 32.2% | 30 | 28,048 | n/a | 24 | n/a |
| 22 | Toyota RAV4 | 3,081 | + 44.0% | 22 | 29,004 | – 21.1% | 22 | 21 |
| 23 | Honda StepWGN | 2,886 | – 46.8% | 20 | 48,622 | + 38.8% | 17 | 19 |
| 24 | Subaru Impreza | 2,733 | – 40.0% | 24 | 26,126 | + 0.9% | 26 | 22 |
| 25 | Honda ZR-V | 2,424 | – 33.6% | 23 | 37,079 | + 166.8% | 21 | n/a |
| 26 | Nissan X-Trail | 2,172 | + 7.2% | 26 | 28,024 | + 24.0% | 25 | 24 |
| 27 | Suzuki Swift | 2,168 | + 14.1% | 25 | 28,557 | + 27.6% | 23 | 25 |
| 28 | Subaru Forester | 2,166 | + 4.9% | 27 | 18,484 | – 1.6% | 30 | 30 |
| 29 | Suzuki Fronx | 2,137 | new | – | 2,137 | new | n/a | – |
| 30 | Mazda2 | 2,064 | + 36.8% | 28 | 18,083 | + 2.5% | 32 | 31 |
| 31 | Mitsubishi Delica D5 | 1,986 | + 42.6% | 34 | 16,168 | + 7.5% | 34 | 33 |
| 32 | Suzuki Jimny Wagon | 1,959 | – 15.6% | 32 | 21,332 | – 5.0% | 28 | 26 |
| 33 | Mazda3 | 1,948 | + 104.8% | 48 | 9,484 | – 22.2% | 41 | 38 |
| 34 | Daihatsu Rocky | 1,920 | + 59.6% | 37 | n/a | n/a | n/a | 37 |
| 35 | Mazda CX-80 | 1,856 | new | 43 | n/a | new | n/a | – |
| 36 | Lexus NX350H | 1,835 | – 13.1% | 31 | 13,957 | – 46.0% | 35 | 23 |
| 37 | Mazda CX-5 | 1,832 | – 31.4% | 29 | 16,375 | – 25.3% | 33 | 28 |
| 38 | Lexus LBX | 1,692 | new | 36 | 18,252 | new | 31 | n/a |
| 39 | Subaru Levorg | 1,443 | + 96.6% | 33 | 20,584 | + 80.8% | 29 | 36 |
| 40 | Honda Civic | 1,238 | – 9.8% | 35 | 13,224 | + 16.6% | 36 | 41 |
| 41 | Mazda CX-30 | 1,186 | – 49.1% | 38 | 11,842 | – 24.3% | 38 | 32 |
| 42 | Suzuki Xbee | 1,097 | – 21.4% | 42 | 10,551 | – 6.4% | 39 | 40 |
| 43 | Mazda CX-3 | 950 | + 51.8% | n/a | n/a | n/a | n/a | n/a |
| 44 | Nissan Kicks | 930 | – 42.3% | 39 | 12,692 | – 0.8% | 37 | 35 |
| 45 | Daihatsu Thor | 918 | – 5.3% | 40 | n/a | n/a | n/a | 43 |
| 46 | Toyota JPN Taxi | 877 | + 28.6% | 47 | 5,878 | n/a | n/a | n/a |
| 47 | Honda Odyssey | 852 | n/a | 41 | 10,419 | n/a | 40 | n/a |
| 48 | Mazda MX-5 (Roadster) | 848 | + 130.4% | 44 | 8,991 | n/a | 42 | n/a |
| 49 | Toyota 86 | 713 | + 692.2% | 45 | 7,599 | – 6.6% | n/a | 46 |
| 50 | Mazda CX-60 | 634 | – 35.0% | n/a | n/a | n/a | n/a | 29 |
Japan October 2024 – kei cars:
| Pos | Model | Oct-24 | /23 | Sep | 2024 | /23 | Pos | FY23 |
| 1 | Honda N-BOX | 16,821 | – 26.7% | 1 | 173,395 | – 9.0% | 1 | 1 |
| 2 | Suzuki Spacia | 14,234 | + 50.8% | 2 | 138,664 | + 39.0% | 2 | 3 |
| 3 | Daihatsu Tanto | 10,609 | – 32.8% | 3 | 72,580 | – 44.9% | 4 | 2 |
| 4 | Suzuki Hustler | 7,763 | – 13.3% | 4 | 78,652 | + 16.4% | 3 | 5 |
| 5 | Daihatsu Taft | 6,825 | + 4.6% | 7 | 30,660 | – 35.4% | 12 | 10 |
| 6 | Suzuki WagonR | 6,070 | + 7.6% | 6 | 68,371 | + 10.9% | 5 | 6 |
| 7 | Suzuki Alto | 5,348 | – 10.6% | 9 | 58,368 | – 1.6% | 7 | 8 |
| 8 | Daihatsu Move | 5,194 | – 34.2% | 12 | 27,633 | – 70.1% | 14 | 4 |
| 9 | Nissan Roox | 4,915 | – 20.5% | 5 | 60,184 | + 1.9% | 6 | 7 |
| 10 | Mitsubishi Delica Mini/eK | 4,590 | + 1.0% | 8 | 50,804 | + 63.5% | 8 | 11 |
| 11 | Daihatsu Mira | 4,265 | – 27.2% | 11 | 34,513 | – 34.3% | 10 | 9 |
| 12 | Suzuki Jimny | 3,551 | + 2.9% | 13 | 34,329 | + 2.9% | 11 | 12 |
| 13 | Nissan Dayz | 3,433 | + 131.0% | 10 | 43,615 | + 35.7% | 9 | 13 |
| 14 | Honda N-WGN | 2,661 | – 28.7% | 14 | 28,263 | – 11.8% | 13 | 14 |
| 15 | Suzuki Every Wagon | 1,734 | + 38.6% | 16 | 15,886 | + 4.3% | 16 | 17 |
| 16 | Honda N-ONE | 1,504 | – 12.4% | 17 | 15,130 | – 8.1% | 17 | 16 |
| 17 | Nissan Sakura | 1,448 | – 51.6% | 15 | 19,714 | – 38.3% | 15 | 15 |
| 18 | Mazda Flair Wagon | 1,271 | + 2.7% | 18 | 13,169 | + 24.5% | 18 | 18 |
| 19 | Nissan NV100 Clipper Rio | 560 | + 31.8% | 20 | 5,219 | + 13.7% | 20 | 23 |
| 20 | Mazda Flair Crossover | 559 | + 2.4% | 21 | 6,007 | + 13.6% | 19 | 22 |
| 21 | Daihatsu Copen | 537 | + 52.1% | 23 | 2,401 | – 40.9% | 25 | 26 |
| 22 | Subaru Chiffon | 527 | + 9.3% | 22 | 2,912 | – 25.0% | 23 | 25 |
| 23 | Toyota Pixis | 481 | – 39.1% | 19 | 5,085 | – 44.4% | 21 | 19 |
| 24 | Mazda Carol | 351 | – 17.4% | 24 | 3,420 | – 19.5% | 22 | 24 |
| 25 | Mazda Flair | 268 | – 16.3% | 25 | 2,910 | – 19.6% | 24 | 27 |
| 26 | Toyota Copen GR Sport | 192 | + 41.2% | 28 | 834 | – 38.0% | 29 | 30 |
| 27 | Mitsubishi eK Cross EV | 184 | – 20.3% | 26 | 2,064 | – 67.5% | 26 | 21 |
| 28 | Subaru Pleo | 173 | – 29.1% | 27 | 1,675 | – 13.7% | 27 | 28 |
| 29 | Mazda Scrum Wagon | 98 | + 4.3% | 29 | 994 | – 4.0% | 28 | 31 |
| 30 | Mitsubishi Town Box | 26 | – 48.0% | 30 | 397 | – 12.0% | 30 | 32 |
| 31 | Toyota C+POD | 8 | – 86.2% | 31 | 225 | – 18.2% | 31 | 33 |
Sources: JADA, JMVA, JAIA
