Iceland October 2024: Tesla Model Y #1, Ford Explorer #3, market off -29.1%
The Ford Explorer surges to #3 in October.
It’s another mediocre month for Icelandic new car sales in October at -29.1% year-on-year to 681 units. The year-to-date volume is now down -39.9% to 8,891. Toyota (-1%) scores a 4th consecutive monthly win with 14.7% share, but it can’t topple YTD leader Kia even though the latter falls -45.4% to #3 for the month. Tesla (-58%) is in even worse shape year-on-year but climbs two spots on last month to #2. Honda (+640%) skyrockets to #5 and 5.4% share vs. #14 and 1.6% year-to-date. Mazda (+66.7%) and Land Rover (+63.2%) also post fantastic gains in the remainder of the Top 10 while Ford is stable at #6 and 5.1% share vs. #15 and 1.6% so far this year.
Model-wise, the Tesla Model Y scores its 2nd win in the past three months with 9.1% share but remains at a low 4th place year-to-date with sales off -84.9% year-on-year. The Toyota Land Cruiser makes a very rare appearance in the Top 20 directly in 2nd place, followed by the Ford Explorer and Honda e:NY1. The new Xpeng G6 surges to 7th place.
Previous month: Iceland September 2024: Hyundai Ioniq 5 best-seller in decimated market
One year ago: Iceland October 2023: Tesla Model Y scores 6th straight month at #1, Subaru Solterra #4
Full October 2024 Top 35 All brands and Top 20 models below.
Iceland October 2024 – brands:
| Pos | Brand | Oct-24 | % | /23 | Sep | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 100 | 14.7% | – 1.0% | 1 | 1,187 | 13.4% | – 53.1% | 2 | 2 |
| 2 | Tesla | 74 | 10.9% | – 58.0% | 4 | 423 | 4.8% | – 82.2% | 6 | 1 |
| 3 | Kia | 59 | 8.7% | – 45.4% | 3 | 1,252 | 14.1% | – 30.3% | 1 | 3 |
| 4 | Hyundai | 39 | 5.7% | – 41.8% | 2 | 1,078 | 12.1% | + 39.5% | 3 | 6 |
| 5 | Honda | 37 | 5.4% | + 640.0% | 15 | 140 | 1.6% | + 94.4% | 14 | 26 |
| 6 | Ford | 35 | 5.1% | + 0.0% | 9 | 139 | 1.6% | – 51.4% | 15 | 12 |
| 7 | Land Rover | 31 | 4.6% | + 63.2% | 8 | 343 | 3.9% | + 5.9% | 7 | 11 |
| 8 | Mazda | 25 | 3.7% | + 66.7% | 7 | 312 | 3.5% | – 33.6% | 9 | 8 |
| 9 | Volvo | 25 | 3.7% | – 46.8% | 5 | 308 | 3.5% | – 31.7% | 10 | 7 |
| 10 | Skoda | 24 | 3.5% | – 40.0% | 6 | 456 | 5.1% | + 9.6% | 5 | 9 |
| 11 | Mercedes | 21 | 3.1% | – 47.5% | 10 | 245 | 2.8% | – 38.3% | 11 | 10 |
| 12 | Audi | 20 | 2.9% | + 0.0% | 12 | 85 | 1.0% | – 61.7% | 22 | 17 |
| 13 | Nissan | 19 | 2.8% | – 45.7% | 17 | 237 | 2.7% | + 0.4% | 12 | 16 |
| 14 | Porsche | 19 | 2.8% | + 171.4% | – | 45 | 0.5% | – 6.3% | 28 | 30 |
| 15 | Xpeng | 19 | 2.8% | new | 22 | 29 | 0.3% | new | 34 | – |
| 16 | Peugeot | 17 | 2.5% | + 325.0% | 31 | 81 | 0.9% | – 59.3% | 23 | 20 |
| 17 | Renault | 15 | 2.2% | + 66.7% | 16 | 125 | 1.4% | – 53.2% | 17 | 14 |
| 18 | Volkswagen | 15 | 2.2% | – 74.1% | 11 | 203 | 2.3% | – 74.5% | 13 | 5 |
| 19 | BYD | 10 | 1.5% | – 23.1% | 14 | 96 | 1.1% | + 65.5% | 20 | 28 |
| 20 | BMW | 9 | 1.3% | – 65.4% | 13 | 136 | 1.5% | – 36.2% | 16 | 18 |
| 21 | Polestar | 8 | 1.2% | – 65.2% | 18 | 62 | 0.7% | – 72.3% | 25 | 15 |
| 22 | Smart | 8 | 1.2% | – 50.0% | 27 | 52 | 0.6% | – 1.9% | 27 | 27 |
| 23 | Dacia | 6 | 0.9% | + 50.0% | 25 | 756 | 8.5% | – 29.6% | 4 | 4 |
| 24 | Jeep | 6 | 0.9% | + 0.0% | 23 | 102 | 1.1% | – 43.3% | 19 | 22 |
| 25 | Lexus | 6 | 0.9% | + 0.0% | 24 | 61 | 0.7% | – 49.6% | 26 | 23 |
| 26 | MG | 6 | 0.9% | – 72.7% | 19 | 38 | 0.4% | – 78.0% | 29 | 21 |
| 27 | Opel | 5 | 0.7% | – 16.7% | 26 | 32 | 0.4% | – 75.4% | 33 | 24 |
| 28 | Suzuki | 5 | 0.7% | + 400.0% | 28 | 328 | 3.7% | + 4.1% | 8 | 13 |
| 29 | Subaru | 4 | 0.6% | – 87.1% | 20 | 94 | 1.1% | – 51.3% | 21 | 19 |
| 30 | FAW Hongqi | 3 | 0.4% | + 200.0% | 30 | 7 | 0.1% | – 75.0% | 45 | 33 |
| 31 | Jaguar | 3 | 0.4% | + 0.0% | 35 | 11 | 0.1% | – 26.7% | 42 | 37 |
| 32 | Ssangyong/KG Mobility | 3 | 0.4% | + 200.0% | 37 | 110 | 1.2% | + 450.0% | 18 | 36 |
| 33 | Citroen | 2 | 0.3% | – 50.0% | – | 20 | 0.2% | – 77.8% | 35 | 25 |
| 34 | Great Wall Motors | 2 | 0.3% | + 100.0% | 21 | 13 | 0.1% | + 333.3% | 39 | 39 |
| 35 | Benimar | 1 | 0.1% | n/a | 32 | 34 | 0.4% | + 385.7% | 31 | 44 |
Iceland October 2024 – models:
| Pos | Model | Oct-24 | % | Sep | 2024 | % | /23 | Pos | FY23 |
| 1 | Tesla Model Y | 62 | 9.1% | 4 | 331 | 3.7% | – 84.9% | 4 | 1 |
| 2 | Toyota Land Cruiser | 43 | 6.3% | n/a | 50 | 0.6% | n/a | 50 | n/a |
| 3 | Ford Explorer | 33 | 4.8% | 6 | 50 | 0.6% | + 150.0% | 49 | n/a |
| 4 | Honda e:NY1 | 33 | 4.8% | n/a | 64 | 0.7% | n/a | 37 | n/a |
| 5 | Kia Sorento | 21 | 3.1% | 10 | 209 | 2.4% | + 31.4% | 8 | 18 |
| 6 | Toyota RAV4 | 19 | 2.8% | 3 | 346 | 3.9% | – 40.4% | 3 | 4 |
| 7 | Xpeng G6 | 16 | 2.3% | n/a | 18 | 0.2% | new | 97 | – |
| 8 | Hyundai Ioniq 5 | 14 | 2.1% | 1 | 90 | 1.0% | – 34.8% | 23 | 22 |
| 9 | Audi Q4 | 13 | 1.9% | 18 | 39 | 0.4% | n/a | 64 | 48 |
| 10 | Renault Megane E-Tech | 13 | 1.9% | n/a | 33 | 0.4% | – 37.7% | 68 | 53 |
| 11 | Kia Niro | 12 | 1.8% | 5 | 93 | 1.0% | – 61.3% | 22 | 10 |
| 12 | Tesla Model 3 | 12 | 1.8% | 2 | 89 | 1.0% | – 36.4% | 24 | 14 |
| 13 | Toyota Yaris | 12 | 1.8% | 17 | 198 | 2.2% | – 57.7% | 9 | 7 |
| 14 | Land Rover Defender | 11 | 1.6% | 11 | 141 | 1.6% | – 7.2% | 14 | 21 |
| 15 | Hyundai Tucson | 10 | 1.5% | 15 | 234 | 2.6% | + 59.2% | 7 | 20 |
| 16 | Kia EV6 | 10 | 1.5% | 7 | 69 | 0.8% | – 57.7% | 34 | 16 |
| 17 | Peugeot 2008 | 10 | 1.5% | n/a | 37 | 0.4% | – 56.0% | 65 | 40 |
| 18 | Hyundai Kona | 9 | 1.3% | 8 | 58 | 0.7% | – 62.3% | 42 | 15 |
| 19 | BYD Seal U | 8 | 1.2% | 20 | 43 | 0.5% | new | 55 | – |
| 20 | Mazda2 | 8 | 1.2% | 13 | 87 | 1.0% | – 13.9% | 25 | 42 |
| 21 | Nissan Qashqai | 8 | 1.2% | n/a | 108 | 1.2% | + 66.2% | 19 | 54 |
| 22 | Range Rover | 8 | 1.2% | n/a | 62 | 0.7% | n/a | 40 | n/a |
| 23 | Toyota Corolla | 8 | 1.2% | 22 | 99 | 1.1% | – 57.9% | 20 | 12 |
Source: Manufacturers
