Taiwan September 2024: Toyota monopolises Top 4, Town Ace repeats at #1
The Toyota Town Ace is the best-selling vehicle in Taiwan again.
After plunging -17% in August, the Taiwanese new car market stabilises in September at -2% year-on-year to 36,352 units. The year-to-date tally is now off -1.6% to 344,116 as a result. The Top 5 brands post sensational scores with double-digit gains all round. Toyota (+15.5%) ascends to 28.1% share vs. 26.6% year-to-date, while Tesla surges 82.2% to return inside the Top 10 directly at #2 with 6.2% share vs. 3.4% so far this year. Mercedes (+16.5%), Lexus (+17.2%) and BMW (+39%) follow. Reversely Nissan (-34.9%), Hyundai (-24.3%), Honda (-23.9%), Mitsubishi (-12.7%) and to a lesser extent CMC (-4.5%) all struggle.
Over in the models charts, Toyota monopolises the Top 4: the Town Ace (+27.3%) repeats at #1 for its second ever win in the country, the new Yaris Cross is up two spots on last month to #2, while the Toyota Corolla Cross (-31.8%) and RAV4 (+35.7%) both drop one rank to #3 and #4 respectively. Two Teslas follow: the Model 3 is up to #5 and the Model Y (+50.1%) stays at #6. Among newcomers, the Luxgen n7 remains at #14 and the Lexus LBX is up 22 spots on August to #20.
Previous month: Taiwan August 2024: Toyota Town Ace signs first ever pole position in devastated market
One year ago: Taiwan September 2023: Nissan, Lexus, Tesla shine
Full September 2024 Top 10 brands and Top 60 models below.
Taiwan September 2024 – brands:
| Pos | Brand | Sep-24 | % | /23 | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 10,271 | 28.1% | + 15.5% | 1 | 91,683 | 26.6% | + 0.1% | 1 | 1 |
| 2 | Tesla | 2,261 | 6.2% | + 82.2% | n/a | 11,700 | 3.4% | + 18.7% | 11 | n/a |
| 3 | Mercedes | 2,148 | 5.9% | + 16.5% | 2 | 20,738 | 6.0% | + 13.9% | 3 | 4 |
| 4 | Lexus | 2,125 | 5.8% | + 17.2% | 3 | 22,189 | 6.4% | – 7.9% | 2 | 3 |
| 5 | BMW | 1,911 | 5.2% | + 39.0% | 6 | 15,205 | 4.4% | + 8.6% | 6 | 9 |
| 6 | Honda | 1,867 | 5.1% | – 23.9% | 4 | 19,585 | 5.7% | – 4.5% | 4 | 2 |
| 7 | CMC | 1,561 | 4.3% | – 4.5% | 8 | 14,936 | 4.3% | + 4.7% | 7 | 8 |
| 8 | Hyundai | 1,483 | 4.1% | – 24.3% | 5 | 17,188 | 5.0% | + 1.2% | 5 | 6 |
| 9 | Nissan | 1,466 | 4.0% | – 34.9% | 11 | 14,475 | 4.2% | – 10.5% | 8 | 5 |
| 10 | Mitsubishi | 1,273 | 3.5% | – 12.7% | 10 | 12,024 | 3.5% | – 9.4% | 10 | n/a |
| 11 | Mazda | 1,250 | 3.4% | n/a | 9 | 10,758 | 3.1% | + 3.7% | 12 | n/a |
| n/a | Volkswagen | 942 | 2.6% | – 18.7% | 7 | 9,229 | 2.7% | – 25.3% | 13 | 10 |
| n/a | MG | 622 | 1.7% | n/a | n/a | 14,290 | 4.2% | + 68.1% | 9 | n/a |
Taiwan September 2023 – models:
| Pos | Model | Sep-24 | % | /23 | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota Town Ace | 2,144 | 5.9% | + 27.3% | 1 | 16,962 | 4.9% | + 29.0% | 2 | 4 |
| 2 | Toyota Yaris Cross | 2,014 | 5.5% | new | 4 | 12,990 | 3.8% | new | 4 | 28 |
| 3 | Toyota Corolla Cross | 1,949 | 5.3% | – 31.8% | 2 | 22,308 | 6.5% | – 17.8% | 1 | 1 |
| 4 | Toyota RAV4 | 1,669 | 4.6% | + 35.7% | 3 | 14,967 | 4.3% | + 19.3% | 3 | 3 |
| 5 | Tesla Model 3 | 1,017 | 2.8% | n/a | n/a | 3,346 | 1.0% | n/a | 28 | n/a |
| 6 | Tesla Model Y | 950 | 2.6% | + 50.1% | 6 | 6,660 | 1.9% | – 7.0% | 10 | 10 |
| 7 | CMC Veryca | 945 | 2.6% | – 27.5% | 5 | 8,994 | 2.6% | – 13.5% | 8 | 6 |
| 8 | Lexus NX | 889 | 2.4% | + 18.7% | 9 | 9,722 | 2.8% | – 9.6% | 6 | 7 |
| 9 | Honda CR-V | 882 | 2.4% | – 36.5% | 7 | 10,884 | 3.2% | – 14.7% | 5 | 2 |
| 10 | Toyota Corolla Altis | 769 | 2.1% | – 27.9% | 8 | 8,458 | 2.5% | – 26.3% | 9 | 5 |
| 11 | Mercedes GLC Class | 759 | 2.1% | + 324.0% | 11 | 6,481 | 1.9% | + 70.7% | 11 | 16 |
| 12 | Mitsubishi Delica | 655 | 1.8% | – 1.8% | 10 | 5,996 | 1.7% | – 4.6% | 13 | 13 |
| 13 | CMC Zinger | 616 | 1.7% | + 112.4% | 15 | 5,942 | 1.7% | + 71.5% | 14 | 21 |
| 14 | Luxgen n7 | 594 | 1.6% | new | 14 | 5,709 | 1.7% | new | 15 | n/a |
| 15 | Nissan X-Trail | 584 | 1.6% | – 55.5% | 31 | 4,958 | 1.4% | + 151.7% | 17 | 27 |
| 16 | Hyundai Tucson | 562 | 1.5% | – 10.5% | 13 | 6,387 | 1.9% | + 54.4% | 12 | 20 |
| 17 | Ford Focus | 557 | 1.5% | – 18.3% | 12 | 5,464 | 1.6% | – 43.6% | 16 | 8 |
| 18 | Hyundai Porter | 490 | 1.3% | + 57.6% | n/a | n/a | n/a | n/a | n/a | 31 |
| 19 | Honda Fit | 485 | 1.3% | + 18.0% | 20 | 3,855 | 1.1% | – 0.3% | 22 | 23 |
| 20 | Lexus LBX | 482 | 1.3% | new | 42 | n/a | n/a | new | n/a | – |
| 21 | Nissan Kicks | 443 | 1.2% | – 12.5% | 30 | 4,420 | 1.3% | – 36.9% | 18 | 11 |
| 22 | Volvo XC40 | 442 | 1.2% | + 2.6% | 16 | 3,467 | 1.0% | + 97.8% | 26 | 36 |
| 23 | Honda HR-V | 427 | 1.2% | – 25.9% | 17 | 4,084 | 1.2% | – 19.2% | 21 | 14 |
| 24 | Lexus UX | 406 | 1.1% | + 17.0% | 28 | 3,209 | 0.9% | – 23.6% | 29 | 25 |
| 25 | MG HS | 401 | 1.1% | – 63.7% | 21 | 9,702 | 2.8% | + 16.1% | 7 | 9 |
| 26 | Lexus RX | 400 | 1.1% | + 8.7% | 34 | 4,282 | 1.2% | – 14.1% | 19 | 18 |
| 27 | Kia Sportage | 365 | 1.0% | + 28.5% | 43 | 3,496 | 1.0% | + 61.9% | 25 | 38 |
| 28 | Mazda CX-5 | 360 | 1.0% | – 8.6% | 23 | 3,429 | 1.0% | – 5.3% | 27 | 26 |
| 29 | Toyota Vios | 343 | 0.9% | – 40.7% | 19 | 3,843 | 1.1% | – 13.1% | 23 | 17 |
| 30 | Suzuki Swift | 334 | 0.9% | – 14.8% | 18 | 1,911 | 0.6% | – 29.7% | 36 | 33 |
| 31 | Nissan Sentra | 311 | 0.9% | + 62.8% | 39 | 3,198 | 0.9% | – 8.4% | 30 | 29 |
| 32 | Toyota Camry | 308 | 0.8% | + 23.7% | 27 | 2,160 | 0.6% | – 10.1% | 35 | 37 |
| 33 | Toyota Sienta | 300 | 0.8% | – 30.6% | 36 | n/a | n/a | n/a | n/a | 22 |
| 34 | Ford Kuga | 269 | 0.7% | – 35.6% | 24 | n/a | n/a | n/a | n/a | 15 |
| 35 | Mazda3 | 266 | 0.7% | + 17.2% | 26 | 2,322 | 0.7% | – 23.1% | 32 | 30 |
| 36 | Mercedes GLE Class | 255 | 0.7% | – 50.5% | 38 | 1,648 | 0.5% | – 10.4% | 44 | 48 |
| 37 | Tesla Model X | 249 | 0.7% | – 37.4% | n/a | n/a | n/a | n/a | n/a | 53 |
| 38 | Hyundai Venue | 237 | 0.6% | – 18.8% | 41 | 2,450 | 0.7% | – 22.9% | 31 | 34 |
| 39 | Suzuki Jimny | 234 | 0.6% | n/a | 37 | n/a | n/a | n/a | n/a | n/a |
| 40 | Mazda CX-30 | 233 | 0.6% | + 0.0% | 35 | 1,810 | 0.5% | – 25.4% | 38 | 39 |
| 41 | Mitsubishi Colt Plus | 225 | 0.6% | – 28.8% | 40 | 1,765 | 0.5% | – 38.6% | 39 | 32 |
| 42 | MG ZS | 219 | 0.6% | + 54.2% | 44 | 4,151 | 1.2% | n/a | 20 | 47 |
| 43 | Volvo XC60 | 218 | 0.6% | + 17.2% | 33 | n/a | n/a | n/a | n/a | 44 |
| 44 | VW Golf | 215 | 0.6% | + 24.3% | 25 | 2,188 | 0.6% | + 13.1% | 34 | 41 |
| 45 | BMW X2 | 197 | 0.5% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 46 | VW Tiguan | 191 | 0.5% | – 46.0% | 22 | 2,195 | 0.6% | – 45.0% | 33 | 24 |
| 47 | BMW 2 Series | 187 | 0.5% | + 240.0% | n/a | 773 | 0.2% | + 5.7% | 57 | n/a |
| 48 | Mercedes GLB Class | 177 | 0.5% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 49 | Toyota Granvia | 170 | 0.5% | n/a | 51 | 902 | 0.3% | + 5.3% | 48 | n/a |
| 50 | Mercedes E Class | 159 | 0.4% | + 47.2% | 29 | 1,850 | 0.5% | + 44.2% | 37 | 57 |
| 51 | BMW X1 | 158 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 52 | Lexus ES | 146 | 0.4% | – 34.5% | n/a | 1,720 | 0.5% | – 35.5% | 42 | 35 |
| 53 | Mazda CX-60 | 141 | 0.4% | n/a | 53 | 1,730 | 0.5% | n/a | 41 | n/a |
| 54 | Toyota Alphard | 133 | 0.4% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 55 | Suzuki Carry | 124 | 0.3% | + 14.8% | n/a | n/a | n/a | n/a | n/a | n/a |
| 56 | Hyundai Staria | 116 | 0.3% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 57 | Volvo XC90 | 114 | 0.3% | n/a | 60 | n/a | n/a | n/a | n/a | n/a |
| 58 | Mercedes C Class | 113 | 0.3% | – 56.4% | n/a | 1,480 | 0.4% | – 35.0% | 46 | 42 |
| 59 | VW T-Roc | 110 | 0.3% | – 43.3% | 50 | n/a | n/a | n/a | n/a | 40 |
| 60 | BMW 3 Series | 109 | 0.3% | + 47.3% | 59 | 1,209 | 0.4% | – 0.7% | 47 | 55 |
Source: U-car.com.tw
