South Africa September 2024: Negative sales, Hyundai Exter lands
The Hyundai Exter is just outside the Top 20 for its first month in market.
Fuel price reductions and a first interest rate cut since the pandemic were not enough to push the South African new vehicle market in positive. Indeed September sales are down another -4.1% in September to 44,081 units. The year-to-date tally is now off -5.8% to 377,835. Passenger Cars are up 2% to 30,218 whereas Light Commercials fall -17.1% to 10,914. Exports continue to freefall at a daunting -38.1% year-on-year to just 21,964. Year-to-date, exports are off -19.7% to 232,199.
Toyota (-14.3%) easily remain the best selling manufacturer in the country at 24.7% share and despite a hefty year-on-year loss. The Volkswagen Group (-6.8%) resists better at #2 but still trails the market. In contrast Suzuki (+12.2%) continues to impress at #3 ahead of Ford (+0.6%) and Hyundai (+6.6%) both in positive. Chery (+30.2%) and GWM (+13.6%) deliver the best performances in the Top 10. Further down, Mahindra (+29.3%) shines while newcomer Omoda & Jaecoo stay at 1.1%.
Over in the models ranking, the Toyota Hilux (-9.4%) keeps the lead with 6.7% share vs. 6.4% so far this year. The VW Polo Vivo (-10.8%) overtakes the Ford Ranger (-1.3%) to snap the 2nd place overall with the Toyota Corolla Cross (-9.5%) and Isuzu D-Max (-2.9% rounding out the Top 5. The Toyota Fortuner (+21.6%), Hyundai Grand i10 (+18.7%), Chery Tiggo 4 Pro (+15.4%) and Nissan Magnite (+9%) impress below. Nice also the Suzuki Baleno (+83.9%), Ertiga (+61.9%) and Fronx (+61.3%). #8 last month, the new Toyota Starlet Cross, a Suzuki Fronx clone, is down to a more reasonable #18. For its first month of sales the Hyundai Exter, imported from India, lands directly at #22.
Previous month: South Africa August 2024: Toyota Starlet Cross breaks into Top 10
One year ago: South Africa September 2023: Haval (+43.7%), Ford (+26.9%) shine in market off -4.1%
Full September 2024 Top 38 All manufacturers and Top 50 models below.
South Africa September 2024 – manufacturers:
| Pos | Manufacturer | Sep-24 | % | /23 | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota | 10,890 | 24.7% | – 14.3% | 1 | 93,244 | 24.7% | – 12.9% | 1 | 1 |
| 2 | Volkswagen Group | 5,885 | 13.4% | – 6.8% | 2 | 48,993 | 13.0% | – 2.2% | 2 | 2 |
| 3 | Suzuki | 5,023 | 11.4% | + 12.2% | 3 | 43,050 | 11.4% | + 15.6% | 3 | 3 |
| 4 | Ford | 2,823 | 6.4% | + 0.6% | 4 | 24,123 | 6.4% | + 4.9% | 4 | 5 |
| 5 | Hyundai | 2,841 | 6.4% | + 6.6% | 5 | 22,080 | 5.8% | – 8.8% | 5 | 4 |
| 6 | Isuzu | 1,960 | 4.4% | – 1.5% | 6 | 17,614 | 4.7% | – 1.5% | 7 | 7 |
| 7 | Chery | 1,614 | 3.7% | + 30.2% | 7 | 14,672 | 3.9% | + 21.1% | 8 | 11 |
| 8 | Nissan | 1,425 | 3.2% | – 33.1% | 8 | 18,849 | 5.0% | – 15.5% | 6 | 6 |
| 9 | GWM (incl. Haval) | 1,740 | 3.9% | + 13.6% | 9 | 13,598 | 3.6% | – 12.2% | 9 | 9 |
| 10 | Renault | 1,426 | 3.2% | – 16.2% | 10 | 11,478 | 3.0% | – 30.1% | 10 | 8 |
| 11 | Kia | 1,284 | 2.9% | – 24.6% | 11 | 10,112 | 2.7% | – 31.2% | 11 | 10 |
| 12 | Mahindra | 1,014 | 2.3% | + 29.3% | 12 | 9,025 | 2.4% | – 1.2% | 13 | 13 |
| 13 | BMW Group | 961 | 2.2% | – 7.3% | 13 | 9,397 | 2.5% | – 8.8% | 12 | 12 |
| 14 | Stellantis | 505 | 1.1% | + 43.1% | 14 | 4,455 | 1.2% | + 43.7% | 15 | 16 |
| 15 | Mercedes | 535 | 1.2% | – 22.7% | 15 | 4,835 | 1.3% | – 22.9% | 14 | 14 |
| 16 | Omoda and Jaecoo | 506 | 1.1% | new | 16 | 1,396 | 0.4% | new | 29 | |
| 17 | FAW Trucks | 472 | 1.1% | + 14.8% | 17 | 3,707 | 1.0% | + 26.3% | 16 | 17 |
| 18 | Daimler Trucks | 348 | 0.8% | – 34.7% | 18 | 3,110 | 0.8% | – 20.2% | 17 | 15 |
| 19 | Scania | 266 | 0.6% | – 10.1% | 19 | 2,378 | 0.6% | – 2.6% | 18 | 22 |
| 20 | Mazda | 204 | 0.5% | – 8.5% | 20 | 2,316 | 0.6% | – 19.2% | 19 | 18 |
| 21 | UD Trucks | 233 | 0.5% | – 16.5% | 21 | 1,739 | 0.5% | – 7.2% | 22 | 24 |
| 22 | Honda | 243 | 0.6% | – 32.1% | 22 | 2,196 | 0.6% | – 15.2% | 20 | 19 |
| 23 | Jaguar Land Rover | 312 | 0.7% | + 8.7% | 23 | 2,149 | 0.6% | – 17.0% | 21 | 20 |
| 24 | Volvo Group | 185 | 0.4% | – 10.6% | 24 | 1,646 | 0.4% | – 19.5% | 23 | 23 |
| 25 | Mitsubishi | 175 | 0.4% | – 31.4% | 25 | 1,577 | 0.4% | – 36.1% | 24 | 21 |
| 26 | JAC | 142 | 0.3% | + 35.2% | 26 | 1,319 | 0.3% | + 60.3% | 28 | 28 |
| 27 | Man | 134 | 0.3% | – 43.5% | 27 | 1,409 | 0.4% | – 20.6% | 25 | 25 |
| 28 | Volvo Cars | 83 | 0.2% | – 23.1% | 28 | 1,265 | 0.3% | + 26.8% | 27 | 27 |
| 29 | Powerstar | 111 | 0.3% | + 23.3% | 29 | 739 | 0.2% | + 13.7% | 32 | 30 |
| 30 | BAIC | 207 | 0.5% | new | 30 | 1,441 | 0.4% | new | 26 | – |
| 31 | Porsche | 97 | 0.2% | – 27.1% | 31 | 942 | 0.2% | – 13.0% | 30 | 26 |
| 32 | Iveco | 183 | 0.4% | + 120.5% | 32 | 584 | 0.2% | – 16.9% | 34 | 29 |
| 33 | Proton | 68 | 0.2% | – 38.2% | 33 | 758 | 0.2% | + 140.6% | 31 | 33 |
| 34 | Tata | 77 | 0.2% | + 28.3% | 34 | 521 | 0.1% | – 11.2% | 33 | 31 |
| 35 | Sinotruk | 64 | 0.1% | + 540.0% | 35 | 445 | 0.1% | + 709.1% | 36 | 36 |
| 36 | Subaru | 22 | 0.0% | + 4.8% | 36 | 414 | 0.1% | – 17.4% | 35 | 32 |
| 37 | VECV South Africa | 16 | 0.0% | – 40.7% | 37 | 106 | 0.0% | – 55.8% | 38 | 35 |
| 38 | Babcock | 7 | 0.0% | – 86.5% | 38 | 154 | 0.0% | – 46.5% | 37 | 34 |
South Africa September 2024 – models:
| Pos | Model | Sep-24 | % | /23 | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Toyota Hilux | 2,942 | 6.7% | – 9.4% | 1 | 24,255 | 6.4% | – 14.4% | 1 | 1 |
| 2 | VW Polo Vivo | 2,407 | 5.5% | – 10.8% | 3 | 18,671 | 4.9% | + 8.2% | 3 | 3 |
| 3 | Ford Ranger | 2,382 | 5.4% | – 1.3% | 2 | 19,164 | 5.1% | + 3.1% | 2 | 2 |
| 4 | Toyota Corolla Cross | 2,045 | 4.6% | – 9.5% | 5 | 15,576 | 4.1% | – 7.3% | 4 | 4 |
| 5 | Isuzu D-Max | 1,592 | 3.6% | – 2.9% | 4 | 14,316 | 3.8% | – 3.4% | 5 | 5 |
| 6 | Hyundai Grand i10 | 1,126 | 2.6% | + 18.7% | 6 | 10,167 | 2.7% | + 28.9% | 8 | 11 |
| 7 | Toyota Fortuner | 1,086 | 2.5% | + 21.6% | 16 | 7,546 | 2.0% | – 8.3% | 12 | 12 |
| 8 | Chery Tiggo 4 Pro | 990 | 2.2% | + 15.4% | 10 | 9,299 | 2.5% | + 27.1% | 9 | 13 |
| 9 | VW Polo | 948 | 2.2% | – 17.4% | 9 | 8,946 | 2.4% | + 0.8% | 10 | 10 |
| 10 | Nissan Magnite | 869 | 2.0% | + 9.0% | 11 | 7,612 | 2.0% | + 21.6% | 11 | 15 |
| 11 | Suzuki Fronx | 850 | 1.9% | + 61.3% | 18 | 4,654 | 1.2% | n/a | 21 | n/a |
| 12 | Toyota Vitz | 814 | 1.8% | + 40.1% | 27 | 5,371 | 1.4% | + 152.8% | 18 | 28 |
| 13 | GWM Haval Jolion | 812 | 1.8% | + 29.7% | 12 | 6,191 | 1.6% | – 11.6% | 15 | 14 |
| 14 | Mahindra Scorpio Pik Up | 782 | 1.8% | + 35.3% | 15 | 6,538 | 1.7% | + 1.9% | 13 | 16 |
| 15 | Renault Kwid | 776 | 1.8% | + 33.8% | 23 | 3,290 | 0.9% | – 30.2% | 28 | 20 |
| 16 | Suzuki Baleno | 752 | 1.7% | + 83.9% | 21 | 5,587 | 1.5% | + 18.8% | 17 | 21 |
| 17 | Suzuki Ertiga | 717 | 1.6% | + 61.9% | 13 | 5,142 | 1.4% | n/a | 19 | n/a |
| 18 | Toyota Starlet Cross | 713 | 1.6% | new | 8 | 2,484 | 0.7% | new | n/a | – |
| 19 | Kia Sonet | 710 | 1.6% | – 4.4% | 17 | 4,758 | 1.3% | + 1.1% | 20 | 19 |
| 20 | Toyota Starlet | 626 | 1.4% | – 49.8% | 14 | 10,274 | 2.7% | – 15.5% | 7 | 8 |
| 21 | Suzuki Swift | 539 | 1.2% | – 58.2% | 7 | 11,427 | 3.0% | – 9.6% | 6 | 7 |
| 22 | Hyundai Exter | 453 | 1.0% | new | – | 451 | 0.3% | new | n/a | – |
| 23 | Nissan Navara | 451 | 1.0% | + 57.1% | 25 | 4,458 | 1.2% | + 27.3% | 23 | 30 |
| 24 | Chery Tiggo 7 Pro | 450 | 1.0% | + 100.9% | 30 | 3,327 | 0.9% | n/a | 27 | n/a |
| 25 | Toyota Urban Cruiser | 441 | 1.0% | – 21.4% | 19 | 4,466 | 1.2% | + 8.9% | 22 | 24 |
| 26 | Toyota Hiace | 423 | 1.0% | – 71.1% | 26 | 5,749 | 1.5% | – 55.8% | 16 | 6 |
| 27 | Toyota Corolla Quest | 416 | 0.9% | – 30.4% | 28 | n/a | n/a | n/a | n/a | 22 |
| 28 | Suzuki Ciaz | 410 | 0.9% | #DIV/0! | 44 | n/a | n/a | n/a | n/a | n/a |
| 29 | VW T-Cross | 409 | 0.9% | – 14.8% | 36 | 3,745 | 1.0% | – 33.1% | 25 | 18 |
| 30 | Suzuki DZire | 399 | 0.9% | + 98.5% | 43 | n/a | n/a | n/a | n/a | n/a |
| 31 | GWM Haval H6 | 387 | 0.9% | – 14.6% | 32 | 3,181 | 0.8% | – 18.6% | 29 | 25 |
| 32 | Hyundai Venue | 381 | 0.9% | – 46.0% | 37 | n/a | n/a | n/a | n/a | 27 |
| 33 | Renault Kiger | 356 | 0.8% | – 47.3% | 20 | 3,985 | 1.1% | – 34.0% | 24 | 17 |
| 34 | GWM P-Series | 350 | 0.8% | – 6.9% | 46 | 2,852 | 0.8% | – 22.3% | 35 | n/a |
| 35 | Omoda C5 | 328 | 0.7% | new | 33 | n/a | n/a | new | n/a | n/a |
| 36 | VW Amarok | 325 | 0.7% | + 19.0% | 29 | 3,007 | 0.8% | n/a | 32 | n/a |
| 37 | Suzuki S-Presso | 325 | 0.7% | – 22.6% | 34 | 2,938 | 0.8% | – 22.3% | 34 | 29 |
| 38 | VW Polo Sedan | 310 | 0.7% | + 75.1% | 22 | 3,080 | 0.8% | n/a | 30 | n/a |
| 39 | Hyundai i20 | 303 | 0.7% | + 21.2% | 24 | 3,697 | 1.0% | + 6.5% | 26 | 26 |
| 40 | Toyota Rumion | 298 | 0.7% | – 30.0% | 31 | 3,043 | 0.8% | – 0.7% | 31 | n/a |
| 41 | VW Transporter | 298 | 0.7% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 42 | Suzuki Jimny | 266 | 0.6% | n/a | 35 | 2,827 | 0.7% | n/a | n/a | n/a |
| 43 | Renault Triber | 265 | 0.6% | – 17.2% | 47 | 2,979 | 0.8% | – 26.9% | 33 | 23 |
| 44 | VW Tiguan | 256 | 0.6% | + 4.1% | n/a | n/a | n/a | n/a | n/a | n/a |
| 45 | Kia Pegas | 231 | 0.5% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 46 | Suzuki Grand Vitara | 217 | 0.5% | – 32.2% | 38 | 2,437 | 0.6% | n/a | n/a | n/a |
| 47 | Suzuki Eeco | 215 | 0.5% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 48 | BMW X1 | 211 | 0.5% | n/a | n/a | n/a | n/a | n/a | n/a | n/a |
| 49 | Ford Territory | 208 | 0.5% | new | 40 | n/a | n/a | new | n/a | n/a |
| 50 | Toyota Land Cruiser 70 | 187 | 0.4% | – 44.0% | 41 | n/a | n/a | n/a | n/a | n/a |
Source: NAAMSA
