Ecuador September 2024: Suzuki (+19.6%), GWM (+16.4%) stand out in market off -23.3%
Suzuki sales are up 19.6% in a market off -23.3%
The Ecuadorian new vehicle market endures a 14th consecutive month of year-on-year losses in September at -23.3% to 8,098 units. The year-to-date tally is off -19.1% to 83,098. Chevrolet (-20.6%) and Kia (-20.8%) evolve similarly, faring a little better than the market and accounting for 17.8% and 16.9% share respectively. Toyota (-43.2%) and Hyundai (-46%) completely implode below but Suzuki (+19.6%) and GWM (+16.4%) brilliantly post the only year-on-year lifts in the Top 10. Dongfeng (+15.3%) and Sinotruk (+41.5%) do the same further down.
Previous month: Ecuador August 2024: Chevrolet (+1.1%) sails away in freefalling market (-18.4%)
Previous year: Ecuador Full Year 2023: Chevrolet D-Max #1 again, Shineray G01 #4
Full September 2024 Top 20 brands and January-September 2024 Top 101 All brands below.
Ecuador September 2024 – brands:
| Pos | Brand | Sep-24 | % | /23 | Aug | 2024 | % | /23 | Pos | FY23 |
| 1 | Chevrolet | 1,438 | 17.8% | – 20.6% | 1 | 15,652 | 18.8% | – 13.2% | 1 | 1 |
| 2 | Kia | 1,366 | 16.9% | – 20.8% | 2 | 12,986 | 15.6% | – 25.7% | 2 | 2 |
| 3 | Toyota | 478 | 5.9% | – 43.2% | 3 | 5,097 | 6.1% | – 26.9% | 3 | 3 |
| 4 | Hyundai | 376 | 4.6% | – 46.0% | 5 | 4,073 | 4.9% | – 24.3% | 4 | 4 |
| 5 | Suzuki | 330 | 4.1% | + 19.6% | 6 | 3,210 | 3.9% | + 9.8% | 6 | 9 |
| 6 | Renault | 279 | 3.4% | – 16.0% | 7 | 2,818 | 3.4% | – 28.2% | 7 | 6 |
| 7 | GWM | 270 | 3.3% | + 16.4% | 12 | 2,344 | 2.8% | – 12.1% | 8 | 10 |
| 8 | DFSK | 248 | 3.1% | – 12.7% | 8 | 2,063 | 2.5% | – 20.8% | 12 | 12 |
| 9 | JAC | 246 | 3.0% | – 27.4% | 9 | 2,249 | 2.7% | – 38.7% | 9 | 7 |
| 10 | Chery | 231 | 2.9% | – 65.3% | 4 | 3,585 | 4.3% | – 26.8% | 5 | 5 |
| 11 | Volkswagen | 210 | 2.6% | – 18.0% | 16 | 2,138 | 2.6% | – 7.9% | 10 | 13 |
| 12 | Dongfeng | 203 | 2.5% | + 15.3% | 14 | 1,639 | 2.0% | – 10.8% | 16 | 18 |
| 13 | Nissan | 196 | 2.4% | – 15.5% | 13 | 2,079 | 2.5% | + 24.1% | 11 | 16 |
| 14 | Hino | 179 | 2.2% | – 9.6% | 11 | 1,844 | 2.2% | – 7.9% | 15 | 15 |
| 15 | Sinotruk | 174 | 2.1% | + 41.5% | 15 | 1,436 | 1.7% | + 40.1% | 18 | n/a |
| 16 | Mazda | 171 | 2.1% | – 30.2% | 10 | 1,870 | 2.3% | – 19.6% | 13 | 14 |
| 17 | Shineray | 136 | 1.7% | – 56.3% | 18 | 1,849 | 2.2% | – 48.1% | 14 | 8 |
| 18 | Ford | 116 | 1.4% | – 24.2% | 20 | 1,364 | 1.6% | – 20.4% | 19 | 17 |
| 19 | Jetour | 106 | 1.3% | – 54.7% | 17 | 1,444 | 1.7% | – 42.7% | 17 | 11 |
| 20 | JMC | 99 | 1.2% | – 26.1% | 19 | 1,095 | 1.3% | + 0.2% | 21 | 20 |
Ecuador January-September 2024 – brands:
| Pos | Brand | 2024 | % | /23 |
| 1 | Chevrolet | 15,652 | 18.8% | – 13.9% |
| 2 | Kia | 12,986 | 15.6% | – 25.2% |
| 3 | Toyota | 5,097 | 6.1% | – 28.8% |
| 4 | Hyundai | 4,073 | 4.9% | – 27.0% |
| 5 | Chery | 3,585 | 4.3% | – 31.7% |
| 6 | Suzuki | 3,210 | 3.9% | + 10.7% |
| 7 | Renault | 2,818 | 3.4% | – 27.2% |
| 8 | GWM | 2,344 | 2.8% | – 9.6% |
| 9 | JAC | 2,249 | 2.7% | – 37.7% |
| 10 | Volkswagen | 2,138 | 2.6% | – 9.0% |
| 11 | Nissan | 2,079 | 2.5% | + 18.9% |
| 12 | DFSK | 2,063 | 2.5% | – 19.9% |
| 13 | Mazda | 1,870 | 2.3% | – 20.7% |
| 14 | Shineray | 1,849 | 2.2% | – 48.8% |
| 15 | Hino | 1,844 | 2.2% | – 8.0% |
| 16 | Dongfeng | 1,639 | 2.0% | – 8.2% |
| 17 | Jetour | 1,444 | 1.7% | – 43.8% |
| 18 | Sinotruk | 1,436 | 1.7% | + 40.2% |
| 19 | Ford | 1,364 | 1.6% | – 20.7% |
| 20 | Changan | 1,112 | 1.3% | – 28.3% |
| 21 | JMC | 1,095 | 1.3% | – 2.9% |
| 22 | Foton | 994 | 1.2% | + 0.4% |
| 23 | Citroen | 948 | 1.1% | + 113.0% |
| 24 | KYC | 932 | 1.1% | + 87.5% |
| 25 | Peugeot | 730 | 0.9% | – 17.8% |
| 26 | Mitsubishi | 583 | 0.7% | – 41.2% |
| 27 | BYD | 522 | 0.6% | + 262.5% |
| 28 | Ram | 489 | 0.6% | – 44.2% |
| 29 | MG | 481 | 0.6% | + 6.9% |
| 30 | Mercedes | 399 | 0.5% | – 17.9% |
| 31 | Karry | 344 | 0.4% | – 30.2% |
| 32 | ZX Auto | 327 | 0.4% | – 40.1% |
| 33 | Geely | 302 | 0.4% | + 48.8% |
| 34 | BAIC | 276 | 0.3% | – 29.0% |
| 35 | Iveco | 266 | 0.3% | + 392.6% |
| 36 | FAW Trucks | 237 | 0.3% | – 19.4% |
| 37 | Fiat | 234 | 0.3% | – 37.4% |
| 38 | BMW | 213 | 0.3% | – 2.7% |
| 39 | Subaru | 207 | 0.2% | + 5075.0% |
| 40 | GAC | 205 | 0.2% | – 48.0% |
| 41 | Audi | 171 | 0.2% | – 30.5% |
| 42 | Fuso | 169 | 0.2% | – 6.6% |
| 43 | Maxus | 153 | 0.2% | + 23.4% |
| 44 | Opel | 125 | 0.2% | – 46.1% |
| 45 | Shacman | 120 | 0.1% | + 64.4% |
| 46 | Golden Dragon | 119 | 0.1% | + 6.3% |
| 47 | Honda | 109 | 0.1% | – 46.0% |
| 48 | Skoda | 99 | 0.1% | – 41.1% |
| 49 | Leapmotor | 90 | 0.1% | + 2150.0% |
| 50 | Jeep | 81 | 0.1% | – 65.2% |
| 51 | King Long | 77 | 0.1% | – 6.1% |
| 52 | Livan | 77 | 0.1% | new |
| 53 | Scania | 68 | 0.1% | – 10.5% |
| 54 | Bestune | 68 | 0.1% | new |
| 55 | Land Rover | 67 | 0.1% | + 39.6% |
| 56 | UD Trucks | 52 | 0.1% | – 38.8% |
| 57 | International | 51 | 0.1% | – 19.0% |
| 58 | Higer | 49 | 0.1% | – 7.5% |
| 59 | SDAC Weichai | 47 | 0.1% | new |
| 60 | Soueast | 44 | 0.1% | – 89.7% |
| 61 | Neta | 36 | 0.0% | + 3500.0% |
| 62 | Qingling | 31 | 0.0% | + 19.2% |
| 63 | DAF | 30 | 0.0% | + 76.5% |
| 64 | Kenworth | 28 | 0.0% | – 58.2% |
| 65 | Dayun | 28 | 0.0% | + 40.0% |
| 66 | FAW | 28 | 0.0% | + 21.7% |
| 67 | Kaiyi | 26 | 0.0% | + 52.9% |
| 68 | Skywell | 24 | 0.0% | – 38.5% |
| 69 | Mack | 23 | 0.0% | – 47.7% |
| 70 | VGV | 22 | 0.0% | – 15.4% |
| 71 | Porsche | 20 | 0.0% | – 28.6% |
| 72 | Mini | 19 | 0.0% | – 36.7% |
| 73 | Keyton | 19 | 0.0% | – 20.8% |
| 74 | Volkswagen Trucks | 18 | 0.0% | – 51.4% |
| 75 | DS | 18 | 0.0% | – 5.3% |
| 76 | Eicher | 18 | 0.0% | + 350.0% |
| 77 | Victory | 15 | 0.0% | – 31.8% |
| 78 | Beiben | 14 | 0.0% | – 6.7% |
| 79 | Man | 14 | 0.0% | + 1300.0% |
| 80 | Forthing | 14 | 0.0% | new |
| 81 | Ventura | 13 | 0.0% | + 18.2% |
| 82 | CAMC | 12 | 0.0% | + 500.0% |
| 83 | Kenbo | 12 | 0.0% | – 62.5% |
| 84 | Huanghai | 11 | 0.0% | – 26.7% |
| 85 | Dodge | 10 | 0.0% | + 42.9% |
| 86 | Volvo | 10 | 0.0% | – 64.3% |
| 87 | Urvane Movility | 9 | 0.0% | new |
| 88 | GMC | 8 | 0.0% | + 60.0% |
| 89 | Avantier | 7 | 0.0% | new |
| 90 | Riddara | 7 | 0.0% | new |
| 91 | Freightliner | 6 | 0.0% | – 53.8% |
| 92 | Jaguar | 6 | 0.0% | + 50.0% |
| 93 | Lexus | 5 | 0.0% | + 25.0% |
| 94 | B&M | 5 | 0.0% | new |
| 95 | Zhongtong | 5 | 0.0% | new |
| 96 | Yutong | 4 | 0.0% | + 300.0% |
| 97 | Jinma | 4 | 0.0% | new |
| 98 | Maserati | 4 | 0.0% | – 85.2% |
| 99 | Voyah | 4 | 0.0% | – 55.6% |
| 100 | Jinbei | 3 | 0.0% | – 25.0% |
| 101 | Jinpeng | 3 | 0.0% | new |
Source: AEADE
