Spain August 2024: Dacia reaches record ranking, Omoda 5 in Top 15
The Omoda 5 will soon be produced in Barcelona.
52,322 new cars found a buyer in Spain in August, a disappointing -6.5% year-on-year decline. The year-to-date tally remains in positive at +4.5% to 671,551 units. This is -26.5% below the January-August 2019 pre-pandemic volume (913,433). Sales of rechargeable cars (BEV+PHEV) sink -17.8% year-on-year to just 5,706 units or 10.9% share vs. 12.4% a year ago in August 2023. YTD sales are off -1.7% to 69,833 and 10% share. Private sales are the only channel in positive this month at +2.7% to 30,642 whereas company sales drop -14.2% to 19,690 and rental sales implode -37.6% to 1,990. So far this year, private sales climb +7.1% to 288,131, company sales fall -10.6% to 231,554 but rental sales soar +32.6% to 151,866. Looking at the detail by region, Asturias (+11.3%) and Cantabria (+10.9%) are the only ones managing double-digit gains, with Madrid down -4.9% and Cataluña off -6.2%.
Atop the brands charts, Toyota (+4.5%) is solid with 10.7% share, its 2nd time above 10% this year alongside last January (11.1%). Hyundai (+2.4%) also defies the negative context to repeat at #2 with 7.2% share vs. 6.4% year-to-date. Dacia (+32.9%) is the best performer in the Top 20 and surges four spots on July to land on the third step of the podium. This is the brand’s highest ever ranking in Spain, also reached in June 2022. It also hits its 2nd highest market share at 6.8%, below the 7.5% it managed in June 2022 also. Kia (-11.1%) and Volkswagen (-11.9%) disappoint and round out the Top 5. In contrast BMW (+25.5%), Renault (+13.3%), Seat (+4.1%) and Mercedes (+2%) all swim upstream with year-on-year upticks in the remainder of the Top 10. Chinese newcomer Omoda says at #21 and breaks its share record at 1.4%. Finally we welcome another Chery brand, Jaecoo, at #38 with 63 sales.
Model-wise, the Dacia Sandero (+30.1%) lodges its 8th win in the past 11 months and delivers its 2nd highest market share ever at 4.5%, also reached in August 2021 and below the 4.6% of pandemic-disrupted May 2020. The Hyundai Tucson (+39.1%) is also in outstanding shape at #2, its highest ranking since October 2022. The Toyota Yaris Cross (+47.7%) does even better year-on-year to land at #3 with 2.6% share, its second best mothy ranking (record: #2 in November 2022) and highest ever share (previous best: 2.5% in November 2022). The MG ZS (-30.9%), #1 a year ago, falls to a still very satisfying 4th place. The Seat Ibiza (+84.8%), Renault Clio (+36.5%) and Toyota Yaris (+17.4%) also shine with the Kia Sportage (+5.9%) a notch below but still sturdy. The new Omoda 5, soon to be produced locally, is up 14 spots on July to a record #15.
Previous month: Spain July 2024: MG inside Top 10, breaks all records
One year ago: Spain August 2023: MG ZS surges to pole position
Full August 2024 Top 55 All brands and Top 307 All models below.
