Hungary August 2024: Ford (+54.2%), Mercedes (+42%) impress
Mercedes ranks #4 in Hungary in August.
New passenger car sales in Hungary drop -9.4% year-on-year in August to 8,111 units. This is to be compared with 15,618 sales in pre-pandemic 2019 and 9,644 during the pandemic in August 2020. The year-to-date tally however remains up at +8.2% to 79,976. In the brands charts, Suzuki (+14.1%) is back above Toyota (-25%) with 13.4% of the market vs. 12.4%. Skoda (-20.6%) is back up three spots on July to #3 but is in difficulty year-on-year. Mercedes (+42%) and Ford (+54.2%) both post very satisfying gains to rank #4 and #5 respectively. Mercedes is at 7.2% share vs. 4.4% year-to-date. BMW (+16.1%) also shines at #7. All remaining Top 10 members are in decline: Nissan (-44.1%) and Volkswagen (-33.7%) are the hardest hit while Hyundai (-3.4%) and Kia (-4.2%) limit their fall. Further down, Lexus (+73.3%) and Volvo (+8.6%) stand out just as BYD drops three spots on last month to #18.
The Suzuki S-Cross (+28.1%) repeats at #1 but this is not enough to upset the Suzuki Vitara (-22.7%) in the year-to-date charts. The Vitara holds 6.3% of the market over the first 8 months of the year vs. 5.3% for the S-Cross. The Skoda Octavia (-35.1%) and Kia Ceed (-7.3%) camp on their YTD rankings while the Toyota C-HR (+61.8%), Ford Kuga (+129.7%) and Toyota Yaris Cross (+23.1%) all score splendid upticks.
Previous month: Hungary July 2024: Suzuki S-Cross best-seller
One year ago: Hungary August 2023: Skoda Octavia leads, Nissan Qashqai up to #5 in weak market
Full August 2024 Top 20 brands and models below.
Hungary August 2024 – brands:
| Pos | Brand | Aug-24 | % | /23 | Jul | 8m 2024 | % | /23 | Pos | FY23 |
| 1 | Suzuki | 1,086 | 13.4% | + 14.1% | 2 | 10,608 | 13.3% | + 71.4% | 1 | 2 |
| 2 | Toyota | 1,009 | 12.4% | – 25.0% | 1 | 9,671 | 12.1% | – 2.5% | 2 | 1 |
| 3 | Skoda | 711 | 8.8% | – 20.6% | 6 | 6,691 | 8.4% | – 11.4% | 3 | 3 |
| 4 | Mercedes | 582 | 7.2% | + 42.0% | 8 | 3,531 | 4.4% | + 9.3% | 9 | 8 |
| 5 | Ford | 569 | 7.0% | + 54.2% | 4 | 3,955 | 4.9% | – 14.9% | 6 | 6 |
| 6 | BMW | 491 | 6.1% | + 16.1% | 7 | 3,749 | 4.7% | + 5.8% | 7 | 7 |
| 7 | Volkswagen | 489 | 6.0% | – 33.7% | 3 | 6,036 | 7.5% | – 3.2% | 4 | 4 |
| 8 | Kia | 474 | 5.8% | – 4.2% | 5 | 4,302 | 5.4% | – 9.9% | 5 | 5 |
| 9 | Hyundai | 257 | 3.2% | – 3.4% | 9 | 3,603 | 4.5% | + 44.7% | 8 | 12 |
| 10 | Nissan | 254 | 3.1% | – 44.1% | n/a | 3,479 | 4.4% | + 128.3% | 10 | 14 |
| 11 | Audi | 235 | 2.9% | – 26.6% | 10 | 2,173 | 2.7% | – 20.3% | 14 | 11 |
| 12 | Volvo | 215 | 2.7% | + 8.6% | 12 | 2,350 | 2.9% | + 28.1% | 13 | 13 |
| 13 | Dacia | 214 | 2.6% | – 15.4% | 14 | 2,581 | 3.2% | – 17.6% | 11 | 9 |
| 14 | Opel | 167 | 2.1% | – 36.0% | 11 | 2,559 | 3.2% | – 3.6% | 12 | 10 |
| 15 | Peugeot | 134 | 1.7% | – 40.2% | 13 | 1,285 | 1.6% | + 4.8% | 17 | 18 |
| 16 | SsangYong | 131 | 1.6% | – 32.5% | 18 | 1,236 | 1.5% | – 15.6% | 19 | 16 |
| 17 | Lexus | 130 | 1.6% | + 73.3% | 17 | n/a | n/a | n/a | 23 | 22 |
| 18 | BYD | 124 | 1.5% | n/a | 15 | n/a | n/a | n/a | 21 | n/a |
| 19 | Mazda | 110 | 1.4% | – 32.5% | 20 | 1,047 | 1.3% | – 17.0% | 20 | 19 |
| 20 | Renault | 85 | 1.0% | – 43.3% | 19 | 2,100 | 2.6% | + 50.9% | 15 | 15 |
| n/a | Tesla | 40 | 0.5% | – 65.8% | n/a | 1,385 | 1.7% | + 53.9% | 16 | 21 |
| n/a | MG | 36 | 0.4% | – 77.8% | n/a | 1,249 | 1.6% | + 31.1% | 18 | 20 |
Hungary January – August 2024 – models:
| Pos | Model | Aug-24 | % | /23 | 8m 2024 | % | /23 | Pos | FY23 |
| 1 | Suzuki S-Cross | 601 | 7.4% | + 28.1% | 4,199 | 5.3% | + 36.9% | 2 | 1 |
| 2 | Suzuki Vitara | 317 | 3.9% | – 22.7% | 5,002 | 6.3% | + 118.1% | 1 | 3 |
| 3 | Skoda Octavia | 313 | 3.9% | – 35.1% | 3,855 | 4.8% | – 3.3% | 3 | 2 |
| 4 | Kia Ceed | 217 | 2.7% | – 7.3% | 2,144 | 2.7% | – 9.3% | 4 | 5 |
| 5 | Toyota C-HR | 212 | 2.6% | + 61.8% | 1,633 | 2.0% | + 14.6% | 8 | 9 |
| 6 | Ford Kuga | 209 | 2.6% | + 129.7% | 1,152 | 1.4% | + 74.0% | 13 | 31 |
| 7 | Toyota Yaris Cross | 208 | 2.6% | + 23.1% | 1,446 | 1.8% | – 4.6% | 10 | 7 |
| 8 | Nissan Qashqai | 202 | 2.5% | – 26.5% | 2,124 | 2.7% | + 130.6% | 5 | 20 |
| 9 | Toyota Corolla | 176 | 2.2% | – 56.1% | 2,037 | 2.5% | – 12.0% | 6 | 4 |
| 10 | Dacia Duster | 164 | 2.0% | – 1.2% | 1,961 | 2.5% | + 13.5% | 7 | 6 |
| n/a | Suzuki Swift | 146 | 1.8% | + 198.0% | 1,074 | 1.3% | + 79.6% | 15 | 37 |
| n/a | Kia Sportage | 139 | 1.7% | + 24.1% | 1,200 | 1.5% | + 11.8% | 11 | 17 |
| n/a | VW Golf | 122 | 1.5% | – 7.6% | 1,523 | 1.9% | + 53.5% | 9 | 16 |
| n/a | Hyundai Tucson | 121 | 1.5% | + 7.1% | 1,190 | 1.5% | + 27.0% | 12 | 24 |
| n/a | Toyota Yaris | 120 | 1.5% | – 21.1% | 1,132 | 1.4% | – 22.9% | 14 | 12 |
| n/a | Ford Puma | 118 | 1.5% | – 23.4% | 977 | 1.2% | + 15.8% | 17 | 34 |
| n/a | Toyota Corolla Cross | 81 | 1.0% | – 45.3% | 959 | 1.2% | + 39.4% | 18 | 28 |
| n/a | Toyota RAV4 | 73 | 0.9% | – 33.0% | 1,016 | 1.3% | + 3.4% | 16 | 14 |
| n/a | VW Passat | 55 | 0.7% | – 43.9% | 886 | 1.1% | + 10.5% | 20 | 26 |
| n/a | MG ZS | 20 | 0.2% | – 84.3% | 896 | 1.1% | + 36.2% | 19 | 30 |
Source: Datahouse. Many thanks to Csaba
