Italy July 2024: Fiat (-28.7%) sees its lowest ever share cut from 9.3% to 8.2%

Fiat Panda sales crash -17.6% year-on-year in July.

124,806 new cars found an Italian buyer in July, a 4.7% year-on-year improvement. This way, the year-to-date tally is up 5.2% or over 50,000 units to 1,011,259. This is still -18.2% below the pre-pandemic January-July 2019 figure. Local association UNRAE predicts a Full Year 2024 tally at 1,620,000 sales, up 3.4% on 2023 but down -15% on 2019. Private sales advance 14.2% to 77,959 and 61.7% share vs. 56.3% a year ago, self registrations do even better at +16.3% to 16,764, long term leases sink -21.8% to 22,480, short term rentals drop -29.1% to 1,679 and company sales edge up 1% to 7,448. Year-to-date, private sales also beat the market at +8.7% to 570,961 and 55.8% share vs. 53.9% over the same period in 2023, self-registrations soar 31.7% to 116,784, long term leases skid -16.3% to 208,552, short term rentals surge 28.5% to 70,934 and company sales are up 1.3% to 56,232.

As for sales by alimentation, petrol edges up 3.6% to 35,910 and 28.4% share vs. 28.6% in July 2023, diesel freefalls -25.5% to 16,281 and 12.9% vs. 18%, LPG climbs 21.2% to 14,364 and 11.4% vs. 9.8%, HEVs advance 17% to 50,581 and 40.1% share vs. 35.7% including 14,485 full hybrids (+56.9%) and 36,096 mild hybrids (+6.2%). PHEVs are in difficulty at -8.8% to 4,889. After hitting a record 8.3% share last month, BEVs (+4%) fall back to 3.4% in July at 4,292 sales. Over the first 7 months of the year, petrol is up 13% to 306,834 and 30% share vs. 27.9% last year, diesel is off -21.7% to 146,841, LPG climbs 9.4% to 95,834, HEVs are up 16.1% to 399,224 and 39% share vs. 35.3%, including 111,294 full hybrids (+22.7%) and 287,930 mild hybrids (+13.7%). PHEVs are down -24.5% to 34,124 and BEVs up just 6.6% to 39,380 and 3.8% share, the same as over the first 7 months of 2023.

Fiat (-28.7%) is in freefall once again and implodes to its lowest ever market share at home at just 8.2%. It lowers the mark by more than one percentage point over its last worst of 9.3% hit just 2 months ago last May. Toyota (+145.1%) and Dacia (+36.3%) are just below at 7.8% share each, the latter hitting its highest ever level. Volkswagen (-2.6%) is in decline at #4 while the next five carmakers all beat the market: Renault is the fastest at +27.8%, followed by Peugeot at +15%, BMW at +11.7%, Audi at +5.6% and Jeep at +4.8%. Note Audi climbs from #10 to #7 in the YTD charts. Further down, Opel (+43.1%), MG (+35.5%) and Kia (+22.6%) stand out.

Over in the models charts, the Fiat Panda (-17.6%) falls to its lowest share in almost a year at 5.9% vs. 5.4% in August 2023. Now that the new Grande Panda has been unveiled, expect Panda sales to fall further in the coming months. The Dacia Sandero (+70.2%) remains at very high levels at #2 with 4.7% share vs. 3.9% so far this year. The Renault Clio (+117%), Toyota Yaris Cross (+226.1%), Opel Corsa (+130%) and Jeep Avenger (+54.4%) all post surreal gains below. The Dacia Duster (+2.9%) is up seven spots on June to #7 while the Lancia Ypsilon (-16.1%) is eagerly awaiting the arrival of the new generation as it falls to #8 vs. #4 year-to-date. Excellent month also for the Renault Captur (+30.4%) at #9.

Previous month: Italy June 2024: Market up 15%, Dacia and Tesla at all-time highs

One year ago: Italy July 2023: Dacia lodges 2nd ever podium finish, Jeep Avenger up to #11

Full July 2024 Top 50 All brands and Top 50 models below.