Canada July 2024: Mazda shoots up 51.4%, Honda CR-V teases Toyota RAV4

The CX-50 (+123.9%) helps Mazda up 51.4% in July.

Local consultancy DesRosiers Automotive has the Canadian new light vehicle market up 11% year-on-year in July to an estimated 161,000 units, thanks partly to delayed sales from the June software outage. This is however still below the 170-185,000 units July volumes pre-pandemic. The SAAR is at 1.77 million, up 14.2% on July 2023, above every month in Q2 but below every month in Q1. The year-to-ate tally after 7 months stands at 1,055,000 units, up 8.7% over the same period last year. 

Among the few OEMs still sharing monthly data, Hyundai-Kia (+8.3%) overtakes a struggling Toyota Motor (-9.9%) with Honda Canada below at +7.9%. Brand-wise, Toyota (-9.1%) stays in the lead while Hyundai (+13%) beat the market unlike Honda (+8.8%) and Kia (+3.7%). Mazda (+51.4%) manages by far the best performance of all brands with monthly data available. Lexus (-15%) and Genesis (-11.6%) are hit the hardest.

As for models with monthly sales, the Honda CR-V (-4.9%) teases its main competitor the Toyota RAV4 (-6.4%) as it stands just 47 units below. The Hyundai Kona (+31.5%) and Subaru Crosstrek (+20.9%) impress, as do the Subaru Forester (+291.2%), Honda HR-V (+110.7%), Mazda CX-30 (+108.7%) and Hyundai Ioniq 5 (+107.5%). The Toyota Sienna (+143.5%), Mazda CX-50 (+123.9%) and Hyundai Palisade (+112.2%) also shine further down.

Previous month: Canada Q2 2024: Volkswagen (+50.4%), Hyundai (+287%) stand out

One year ago: Canada July 2023: Market up a shy 8%, Acura (+91%), Subaru (+63.3%) impress

Full July 2024 figures for selected groups, brands and models below.