Lebanon H1 2024: Toyota Land Cruiser topples Nissan Sunny

The Toyota Land Cruiser holds 18.6% of the Lebanese market so far in 2024.

The Lebanese new car market steps up 8.5% year-on-year over H1 2024 to 12,245 units. The Top 2 brands vastly outpace the market: Toyota grows 15.6% to lift its market share from 37.6% to a dominant 40.1%. Nissan (+75.7%) does even better and goes from 16.5% to 26.7%. This means Toyota and Nissan represent 2 out of 3 Lebanese sales over the period (66.8%). Mitsubishi stumbles down -12.2% but stays in third position with 7% share. Hyundai (+20.7%), Lexus (+10.2%) and MG (+10.1%) also shine whereas Renault (-73.9%) implodes.

Model-wise, the Toyota Land Cruiser is spectacularly up 5-fold (+440.5%) to snap the top spot from the Nissan Sunny (+35.5%) still very dynamic. The Land Cruiser goes from 3.6% to 18.1% share year-on-year. The Nissan Patrol (+276.3%) also lodges a fantastic gain and climbs from #8 and 2.9% share over H1 2023 to #3 and 10.1% now. The Nissan Kicks (+343.5%) is euphoric at #9 vs. #57 over H1 2023 and #40 over FY2023. The MG ZS (+21.2%) breaks into the Top 10.

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Full H1 2024 Top 30 All brands and Top 40 models below.