Norway May 2024: Volvo EX30 repeats at #1, Tesla Model Y off -74.4%

The Volvo EX30 is the best-selling vehicle in Norway once again.

The Norwegian new car market sinks in May at -23.2% year-to-date to 10,253 sales, bringing the year-to-date tally down -14.2% to 43,746. 7,893 BEVs found a buyer, a -26.7% year-on-year loss and accounting for a 77% market share vs. 80.4% a year ago. In contrast HEVs soar 20% to 1,250 but PHEVs implode -50.2% to 544. Petrol accounts to 1.3% share at 129 sales while diesel is at 4.3% and 437 units. Year-to-date, BEVs are down -10.5% to 38,017 and 86.9% share vs. 83.3% share in May 2023, HEVs off -15.1% to 2,803 and PHEVs down -64.8% to 1,173.

Toyota (+4%) defies the negative market to snap the brands pole position with 17.5% share vs. 11.7% YTD. The Japanese manufacturer topples Volkswagen (-21.6%) down to #2. Volvo (+14.1%) shines at #3 with 10.5% share vs. 8.8% year-to-date. Still by far the leader so far in 2024 with 15.6% share, Tesla implodes -71.8% year-on-year to just 8.1% of the market at #4. MG (+49.7%) is the only additional gainer in the Top 10. Below, Polestar (+268.1%), Mazda (+92.5%), Suzuki (+82.2%) and BYD (+49%) stand out.

Model-wise, the new Volvo EX30 brilliantly repeats at #1 with a fantastic 7.7% share ahead of the VW ID.4 (+0.4%) also solid. The Tesla Model Y (-74.4%) is at 6.7% share vs. 13.9% so far this year where it remains the faraway #1. Three Toyotas follow:  the Yaris (+219.2%), RAV4 (-24%) and bZ4X (+105.3%). Norway the only country in the world where the bZ4X is truly successful. The rest of the Top 10 completely defies the negative market: the Polestar 2 is up 265.9%, the MG 4 up 80.1%), The Hyundai Kona up 72.4% and the VW ID.3 up 29.3%.

Previous month: Norway April 2024: Volvo EX30 posts first ever win

One year ago: Norway May 2023: Tesla Model Y ultra dominant again, VW ID.Buzz in Top 10

Full May 2024 Top 51 All brands and Top 182 All models below.