New Zealand May 2024: Ford Ranger back in charge in depleted market (-23.6%)

The Ford Ranger holds 10.5% of the New Zealand market in May.

New Zealand new vehicle sales drop a harsh -23.6% year-on-year in May to just 10,186 units, leading the year-to-date tally down -13.3% to 53,271. Passenger cars implode -40.3% to 1,175 and 11.5% share, SUVs are off -31.6% to 5,180 and Light Commercials edge down -0.9% to 3,142. Year-to-date, passenger cars are off -34.3% to 6,221, SUVs down -18.7% to 27,758 and LCVs actually up 7.6% to 15,864.

Toyota (-14.1%) falls significantly slower than the market, resulting in sturdy 23.3% share. Ford (+5.2%) and Kia (+5.4%) swim upstream at #2 and #4 respectively, whereas Hyundai (-61%), Suzuki (-28.4%), Mazda (-25.7%) and Mitsubishi (-24.2%) all suffer. GWM (+478.6%) surges to #10 with 2.4% share. Tesla is down -56.1%. Chinese Jaecoo (#61) and Farizon (#70) make their first appearance in the ranking.

The Ford Ranger (+8.5%) reclaims the models top spot with 10.5% share, relegating the Toyota RAV4 (-11.5%) to 2nd place. The Toyota Hilux (-5%) and Mitsubishi Triton (+23.3%) stay #3 and #4 respectively. The Mitsubishi ASX (+108.9%), Toyota Hiace (+49%), Kia Seltos (#9), Ford Transit (+103.4%), Everest (#12) and Kia Stonic (+81%) all make themselves noticed with fantastic gains.

Previous month: New Zealand April 2024: Toyota RAV4 at record share, sales down to lowest since pandemic

One year ago: New Zealand May 2023: Ford and Ranger stand out in stable market (+0.2%)

Full May 2024 Top 70 All brands and Top 25 models below.