Norway October 2023: Tesla Model Y and Toyota bZ4X dominate in devastated market (-28.9%)

The Toyota bZ4X is up to 2nd place in Norway in October.

New car sales in Norway continue to tumble down in October at -28.9% to 8,925, bringing the year-to-date tally down -9.4% to just 104,422. As a reminder the YTD tally at the same stage of the year in 2022 was already down -17.9% on the year prior. In fact, the Norwegian market is now below its 2020 Covid-19 level which had 108,298 units. BEVs drop -22.7% to 7,516 and an improved 84.2% share and are down -2.7% year-to-date to 87,191 and 83.5% share. The other segments freefall with HEVs down -49.9% to 489 and 5.5% share and PHEVs off -43.6% to 635 and 7.1% share. Year-to-date, HEVs drop -7.3% to 6,173 and 5.9% share and PHEVs sink -36.4% to 7,277 and 7% share. Meanwhile petrol sales are reduced to just 87 and 1% share and diesel at 198 and 2.2% share.

In the brands ranking, Toyota (-20.6%) takes the lead with 12.6% share but is stuck in third place year-to-date. It is followed by Volvo (-36.9%) in great difficulty but up two spots on September to #2. Tesla (+1229.4%) is down to #3 but surges year-on-year as end of quarter backloads get erased. Skoda (-32.2%) also falls faster than the market at #4 whereas Hyundai (+19.6%) is very strong at #5. It’s a mediocre month for Volkswagen (-70.7%) repeating at #6 with just 6.7% share vs. 12% so far this year. Nissan (+27.7%) and Ford (+19.4%) stand out in the remainder of the Top 10. Below, Lexus (+252.9%), Citroen (+71.3%), Peugeot (+71.2%), Opel (+76%), MG (+24.6%) and BYD (+21.8%) impress.

Over in the models aisle, the Tesla Model Y (+1278.7%) stays on top with 7.3% share vs. 19.4% year-to-date, and is followed this month by the Toyota bZ4X (+111.1%). The Skoda Enyaq (-29%) is in freefall at #3, whereas the Hyundai Kona (+128%), Volvo XC40 (+6%) and Ford Mustang Mach-E (+97.8%) defy the negative market with year-on-year upticks. The Nissan Ariya (+254.4%) is also up at #8. All remaining Top 13 models are down. The VW ID.4 (-71.8%) sinks to #7 but remains #2 year-to-date. Further down, notice the MG ZS (+110.8%), MG 4 (+116.9%) and Opel Mokka (+287.1%) all manage splendid lifts.

Previous month: Norway September 2023: Fisker Ocean up to #11

One year ago: Norway October 2022: VW ID.4 leads, Toyota bZ4X in Top 20, sales up 8.5%

Full October 2023 Top 55 All brands and Top 204 All models below.