Denmark May 2023: Tesla Model Y ultra dominant, Cupra Formentor up to #3

First podium finish in the world for the Cupra Formentor.

The Danish new car market edges up 3.8% year-on-year in May to 14,012 sales. Given May 2022 was down -19.8% on the year prior this is a poor score. So far this year 66,030 new cars have hit Danish roads, a 12.4% improvement on the same period a year ago. Tesla (+35675%!) is back to the top spot it holds year-to-date with 10.2% share. As a reminder the US brand ranked #18 over the Full Year 2022. Volkswagen (+14.6%) is just 12 units below in 2nd place while Audi (+68.1%) ensures the entire podium outraces the market. Toyota (-20.4%) is in difficulty in 4th place and slides below Audi in the year-to-date order. Notice also Cupra (+99.6%) hitting a record 11th place also reached last December. It sells over 3 times as many cars as sister brand Seat.

The Tesla Model Y (+29000%!) is the best-selling vehicle in Denmark for the 4th moth in a row, selling almost four times any other model with 8.1% share. It holds an even more impressive 9.8% of the market so far this year. The Hyundai i10 (+25.6%) is up to 2nd place while the Cupra Formentor (+57.7%) is up seven spots on April to a record 3rd place overall which is also a world ranking record for the nameplate. The Toyota Yaris Cross (+36.8%), Kia Ceed (+65.4%) and Volvo XC40 (+62.9%) follow, meaning the Top 6 models outrun the market with double-digit gains at least. The Tesla Model 3 manages a third straight month inside the Top 10 at #8 with the Nissan Qashqai (+120.5%) and VW ID.4 (+186.6%) rounding out the Top 10 in spectacular fashion.

Previous month: Denmark April 2023: Tesla Model Y stays #1, market up 9.5%

One year ago: Denmark May 2022: Toyota Aygo X lands at #3 in market off -19.8%

Full May 2023 Top 52 All brands and Top 255 All models below.