Norway March 2023: Tesla Model Y holds 38.4% share, signs highest monthly volume in history

The Tesla Model Y breaks all records in March.

The Norwegian new car market is up 19.3% year-on-year in March to 19,366 units, meaning the Q1 volume is off -11.4% to 28,665. Sales of BEVs climb 20.2% to 16,811 or a record 86.8% share, the previous best being 85.6% share one year ago in March 2022. Year-to-date BEV share is 84.5% vs. 82.9% over the same period last year, thanks to registrations down “just” -9.6% to 24,231. HEVs surge 170.7% to 1,191 units for the month and up 57.2% to 1,860 year-to-date while PHEVs drop -11.6% to 837 in March and sink -34.1% to 1,540 YTD. Diesel hold just 1.7% of the market vs. 2.6% in March 2022 and petrol falls to a record low 1% vs. 2.8% a year ago. This means electrified vehicles hold a record 97.2% of overall sales vs. 94.1% a year ago. Notice also 4WDs holding 68.1% of the market this month vs. 64.2% YTD.

Tesla breaks new ground this month, with sales up 57.9% to a record 40.8% share. The American company now accounts for exactly one in every three vehicles sold in the country year-to-date (+86.9%). Toyota (+445.4%) is up 5-fold on March 2022 thanks to one model in particular as we’ll see further down. Volkswagen (+13.2%) is a lot more timid and falls one rank on February to #3. Below, Volvo (+56.7%) and Nissan (+89.3%) both vastly outpace the market to round out the Top 5. Skoda (+58.2%) and Peugeot (+57.1%) also shine in the remainder of the Top 10. Among Chinese carmakers, MG (+17.6%) is down two spots on last month to #15, NIO (-5.1%) is up six to #18, BYD (-41%) up one to #21 and Ora lands at #39 with the first 7 sales of its Funky Cat.

The Tesla Model Y (+125.3%) simply posts the highest ever monthly volume for any car in Norwegian history, single-handedly holding 38.4% of the market. Year-to-date, it accounts for a whopping 30.4% of sales vs. 10% over the Full Year 2022 when it also won… These are properly unbelievable numbers from the American company which doesn’t seem to be able to put a foot wrong this month across many countries around the world. Justifying the brand’s surge, the new Toyota bZ4X ranks #2 once again with 5.6% share and 6.1% YTD. The Top 5 models are identical to year-to-date, with the Volvo XC40 (+141.7%), VW ID.4 (-39.2%) and ID.3 (+281.6%) in tow. Notice also the Toyota Yaris Cross (+1165.2%), Skoda Enyaq (+102.2%), Nissan Leaf (+32.7%) and Ford Mustang Mach-E (+28.3%) all posting impressive gains.

Previous month: Norway February 2023: Tesla Model Y and Toyota bZ4X top market off -8.7%

One year ago: Norway March 2022: Tesla holds 30.8% share in market up 6%, BEV up to record 85.6%

Full March 2023 Top 50 All brands and Top 202 All models below.