Italy June 2022: Dacia (+33.7%), Peugeot (+18.5%) impress in market off another -15%

The Dacia Jogger breaks into the Italian Top 50 for the first time, landing directly at #25.

New government incentives for low-emissions vehicles have failed to produce a turnaround of the Italian market, with June sales down another -15% year-on-year to 127,209 units. This means the H1 volume is off -22.7% to 684,228, a dreadful 200,000 cars below the H1 2021 tally. After the rapid exhaustion of the fund for the incentives destined for the 61-135 g / km vehicles, in contrast the use of the 0-20 g / km and 21-60 g / km incentives by private customers, the only ones eligible for support, is very slow. At this rate, UNRAE predicts that at the end of the year the non-use of funds will amount to 60% for the 0-20 g / km range and 80% for the 21- 60 g / km.

Private sales evolve like the market at -14.6% year-on-year to 73,412 units and 57.1% share vs. 57% a year ago and are down -24.4% year-to-date to 415,076 and 59.8% share vs. 61.5% over H1 2021. Self-registrations freefall -40.8% to 9,914 and 7.7% share vs. 11.1% and drop -33.4% YTD to 59,124 and 8.5% share vs. 9.9% last year. Long term leases edge down just -1.7% to 29,442 and 22.9% share vs. 19.9% a year ago and are down -6% over H1 to 146,858 and 21.2% share vs. 17.5%. Short-term rentals beat the market at -13.6% to 8,733 and 6.8% share vs. 6.7% but dive -39.7% YTD to 31,052 and 4.5% share vs. 5.8% a year ago. Finally company sales are down -12.4% to 7,117 for the month and off -12.2% to 41,779 year-to-date.

Peugeot 208 sales are up 134.6% year-on-year in June.

Looking at sales by fuel type, petrol loses -17.7% to 37,513 and 29.2% share vs. 30.2% last year and freefalls -33% year-to-date to 191,605 units and 27.6% share vs. 32% in 2021. Diesel is off -21.5% to 26,665 and 20.7% vs. 22.5% for the month and down -33.8% YTD to 143,248 and 20.6% share vs. 24.2% a year ago. LPG is actually up 1.3% to 12,430 and 9.7% share vs. 8.1% and up 4.7% YTD to 59,853 units and 8.6% share vs. 6.4% over H1 2021. HEV is down -9.4% to 37,391 and 29.1% share vs. 27.4% a year ago, that includes 27,529 mild hybrids (-10.2%) and 9,862 full hybrids (-7.1%). Year-to-date, HEV is off -6.3% to 229,164 and 33% share vs. 27.4% in 2021, including 168,718 mild hybrids (-10.9%) and 60,446 full hybrids (+9.4%). PHEV edges down -1.2% to 7,073 for the month and -1.8% to 37,330 year-to-date, while BEV is off -11.9% to 6,190 for the month and -17.5% year-to-date to 25,082.

In the brands ranking, Fiat (-24.2%) and Volkswagen (-24.9%) both fall significantly faster than the market to 13.2% and 8.1% share respectively. In contrast, Peugeot (+18.5%) climbs up one spot on last month to close the podium and Dacia (+33.7%) is up five ranks to #4 and breaks its share record at 7.3%, eclipsing its previous best of 6.9% in September 2021. The French-Romanian brand however doesn’t break its monthly ranking record as it hit #3 in the same month of September 2021. Toyota (+0.2%) edges up but drops two spots to #5, it however retains the third place YTD. The rest of the Top 12 all fall faster than the market, with Renault (-34%), Audi (-32.8%) and Ford (-31.1%) hit the hardest. Below, notice Nissan (+41.9%) and DR Motor (+185.9%) posting fantastic gains just as Cupra (+150.1%) overtakes sister brand Seat (-48.9%) for the very first time. Chinese fares MG (+1409.8%) and Lynk & Co (#34) also score solid results.

The DR 5.0 is up to a record #27 in Italy. It is a rebadged Chery Tiggo 5X

Model-wise, the Fiat Panda (-30.7%) crumbles but easily holds onto the pole position with 6% share vs. 8.6% over H1, this is however its lowest share since August 2021 (4.7%). The Dacia Sandero (-1%) surges 17 spots on May to land at a record 2nd place overall, a ranking it also hit a year ago in June 2021. The Sandero accesses the third place YTD as a result (it ranked #8 over the Full Year 2021). The Fiat 500 (+13.1%) remains in third place while the Peugeot 208 (+134.6%) is up 7 ranks to #4 and the Dacia Duster (+94.9%) is up 9 to #5. This means Dacia places two models in the Italian Top 5 for the first time since November 2021. The Lancia Ypsilon (-14.3%) is down four spots to #6 but remains #2 year-to-date, the Jeep Renegade (+22.3%) stays at #7 and the Citroen C3 (+2.6%) is down two to #8. Among recent launches, the Toyota Yaris Cross is down 6 ranks to #16, the Toyota Aygo X is up one to #17 and the Dacia Jogger breaks into the Italian Top 50 for the first time, directly to #25. Notice also the DR 5.0 up 21 spots on a record #48 last month to reach #27 and the Renault Arkana up to a record #37.

Previous month: Italy May 2022: Toyota Aygo X in Top 20 in market down -15.9%

One year ago: Italy June 2021: Dacia Sandero up to record #2 in market up 12.6%

Full June 2022 Top 45 All-brands and Top 50 models below.