Norway August 2021: Tesla Model Y instant leader, sales surge 52%

The Tesla Model Y has landed in Norway.

The Norwegian new car market is up a whopping 52% year-on-year in August to 16.427 units, leading to a year-to-date tally up 38.9% to 110.864. Electrified car sales shoot up 77.6% year-on-year to 15.156 and 92.3% share vs. 79% in August 2020. Year-to-date, electrified sales soar 60.5% to 100.149 and 90.3% share vs. 78.2% over the same period in 2020 and 66.8% in 2019. In the August detail, BEV is up 107% to 11.811 and 71.9% share vs. 52.8% in August 2020, PHEV is up 38.2% to 2.599 and 15.8% share vs. 17.4% and HEV is down -21.6% to 746 and 4.5% share  vs. 8.8% a year ago. Year-to-date, BEV is up 72.5% to 66.612 and 60.1% share vs. 48.4% over the same period in 2020, PHEV up 60.6% to 26.073 and 23.5% share vs. 20.3% and HEV down -1.4% to 7.464 and 6.7% share vs. 9.5% a year ago.

In the brands ranking, Tesla (+498.6%) is up 6-fold on year-ago volumes to snap the top spot for the third time this year after March and June, ending the month with a mammoth 12.7% share. It is now #4 year-to-date vs. #6 over the Full Year 2020. Volkswagen (+82.4%) remains in 2nd place overall with a strong 12.3% share vs. 9.9% so far this year. Audi (+53.9%) is up five spots on July to land on the third step of the podium, dislodging Toyota (+50.1%). Ford (+129.8%) is lifted by the Mustang Mach-E but drops four ranks on last month to #5. Volvo (+61.9%) and Hyundai (+59.3%) also outpace the market in the remainder of the Top 10 whereas BMW (+29.5%) and Mercedes (+11.1%) are more timid and Peugeot (-15.3%) actually loses ground. Further down, Jeep (+1866.7%), Citroen (+411.5%), Lexus (+93.9%), Opel (+75%) and Mazda (+71.9%) make themselves noticed. Among Chinese newcomers, BYD launches at #26, NIO is up 6 spots on last month to #31 and Xpeng is down four to #32.

Model-wise, the ranking is once again reshuffled this month, and we have a new overall leader: the Tesla Model Y landing directly in pole position for its first month of sales in Norway, holding a generous 8% of the market. Like last month the podium is entirely composed of recent EV launches: the Ford Mustang Mach-E is down one spot on July to #2 with 5.5% share and the VW ID.4 is up two to #3 and 5.2%. The Tesla Model 3 (+193.2%) makes it four BEVs in the Top 4 while the Toyota RAV4 (+155.7%) is down one rank on last month to #5. The VW ID.3 is up seven spots to #6, distancing the new Hyundai Ioniq 5 and Audi Q4 with the Audi e-Tron (-25.2%) and Nissan Leaf (+64.4%) closing out the Top 10. Notice also the Citroen C4 up 16 ranks to #12, the BYD Tang landing at #57 and the NIO ES8 breaking into the Top 100 at #99.

Previous month: Norway July 2021: Ford Mustang Mach-E, Skoda Enyaq and Hyundai Ioniq 5 on podium, sales up 7.5%

One year ago: Norway August 2020: Polestar 2 up to world best #4, Audi e-Tron and Mercedes EQC best-sellers

Full August 2021 Top 55 All-brands and Top 210 All-models below.