Argentina July 2021: Toyota (+99.2%), Fiat (+41.7%) lift market up 6.8%

Toyota’s sales double year-on-year in July and the Etios is up 112%. Picture autotest.com.ar

New vehicle sales in Argentina are up just 6.8% year-on-year in July to 32.338 units, a lukewarm performance given July 2020 was a partial quarantine month down -38.8% on the year prior. The year-to-date tally is now up 31.9% to 240.522. Brand leader Toyota (+99.2%) vastly outpaces the market to cement its domination and is on track to end 17 consecutive years of reign by Volkswagen. Fiat (+41.7%) is up one spot on June to #2 overall, displacing Volkswagen (-16.9%) in great difficulty. Mercedes (+58.8%), Nissan (+49%), Jeep (+48.4%) and Peugeot (+14.1%) also impress in the remainder of the Top 10 whereas Chevrolet (-38.2%) and Ford (-25.1%) disappoint. The microchip crisis is the reason behind the significant losses this month.

Model-wise, the Fiat Cronos (+187.2%) continues to evolve head and shoulders above the competition at 10.8% share, marking an 11th consecutive month at #1. The Toyota Hilux (+35.7%) follows at 6.6% share while the VW Gol (+31%) and Ford Ranger (+22.8%) also post sensational gains below. In fact 9 of the Top 10 models for the month score at least double-digit year-on-year gains, with the Toyota Yaris (+288.3%), Nissan Frontier (+162.9%) and Toyota Etios (+112%) the most dynamic followed by the Peugeot 208 (+35.4%) and Renault Kangoo (+22.2%). Only the VW Amarok (-12.9%) backtracks vs. a year ago. Outside the Top 10, the Toyota Corolla Cross advances to a record #14 for its third month in market becoming the best-selling recent launch above the VW Nivus (#16), Taos (#30), Renault Alaskan (#31) and Ford Bronco Sport (#39).

Previous month: Argentina June 2021: Toyota and Fiat Cronos top market up 3.8%

One year ago: Argentina July 2020: VW Amarok (+33.1%) hits record #3 in market back in hell (-38.8%)

Full Top 45 All-brands and Top 205 All-models below.