Argentina July 2020: VW Amarok (+33.1%) hits record #3 spot in market back in hell (-38.8%)

The VW Amarok is up to #3 overall in Argentina.

As we predicted last month, the post Covid-19 recovery of June (+0.8%) was short-lived with most car dealerships in the Greater Buenos Aires region closed anew under a new quarantine. July volumes are back down a searing -38.8% year-on-year to just 30.288 units even though July 2019 was already down -25.9% on the year prior. Year-to-date sales are coincidently also down -38.8% to 182.380 on a 2019 volume already down -47% on the year prior. Volkswagen (-17.8%) resists much better than the market and cements its leadership in the brands ranking at 16.8% above Renault (-33.3%) and Fiat (-29.4%) also gaining share year-on-year. Peugeot (-29.9%) is the only additional Top 10 brand outpacing the market while Toyota (-60.3%), Chevrolet (-53.1%) and Ford (-51.1%) all implode.

The Toyota Hilux (-33.2%) reclaims the top spot for the third time this year after January and May but the Chevrolet Onix (-33.7%), #2 in July, remains the best-seller so far in 2020. The VW Amarok (+33.1%) soars year-on-year to step up on the Argentinean podium for only the 2nd time in history at #3, equalling its all-time ranking record also hit the in November 2015. The Fiat Cronos (+45.9%) is also in outstanding shape, gaining 8 spots on June to #4, its second highest ranking in Argentina below the #3 in reached in October 2018. The Fiat Toro (+63.6%) and VW T-Cross (+46.5%) also stand out with spectacular gains in the remainder of the Top 10, the Ford Ranger (+1.6%) and VW Gol (-1.7%) are almost immobile while the Peugeot 208 (-33.4%) is catching its breath before the arrival of the locally-made new generation.

Previous month: Argentina June 2020: Chevrolet Onix now #1 YTD, VW T-Cross in Top 5, sales up 0.8%

One year ago: Argentina July 2019: Toyota, Honda defy market slightly bettered by subsidies (-25.9%)

Full July 2020 Top 52 All-brands and Top 240 All-models below.