Voyah, a new high-end EV brand by Dongfeng, now included in our Exclusive Guide to all 172 Chinese Brands

On July 17, Dongfeng became the first among China’s three centrally-administered automakers – and longest-running pillars of the local industry, the other two being FAW Group and Changan, to launch a dedicated high-end EV brand: Voyah. The fruit of two years of secret development, Voyah, in mandarin Lantu (岚图) meaning “blueprint” or, according to Dongfeng, “wonderful future”, will compete in the ¥200.000-350.000 price range (24.500-43.000€ or US$28.600-50.000) with the likes of NIO, Xpeng, LI and Weltmeister. The brand will reportedly utilise the production facility vacated by Dongfeng-Renault in Wuhan, which currently has an annual output capacity of 150.000 vehicles, with a first vehicle set for a 2021 launch. Accordingly, Voyah has now been included in our Exclusive Guide to all 172 active Chinese brands.

This is a live Guide that gets updated each time we find new information. As such, we have also updated Roewe’s entry with the marque’s new “R” logo released last May to appear on new high-end EV vehicles starting with the ER6 pictured above, while the updated “Lion” logo will be used on combustion vehicles. The BYD entry has also been updated with the carmaker’s updated logo illustrated below with the new Han sedan. Other recent additions include Hunkt, Maple, Skywell, Sokon and Suda while deletions include Traum, Dali, Gonow, Hengtong, Lingyu, Qingxing, Ranz, Red Star, Senyuan, Shuchi, Xinkai, YGM, Yu Lu, Zhi Dou and Zuojun.

We have also become aware of recent rumours about a potential bankruptcy of Min’an, however the new MX6 sedan also just appeared in our retail charts so we are holding off deleting Min’an from this Brands Guide for now. Thanks to inputs by BSCB readers Leo and Joe we also updated the ownership structure of Cowin, Levdeo and Yema. As you know the Chinese market is the fastest evolving in the world, so even though we pride ourselves on following it as closely as possible, in 2020 with travel restrictions and Auto Shows delayed or cancelled it is a little harder to stick to it perfectly, so please check out our Exclusive Chinese Brands Guide and do let us know if you have any information that may impact it.