BSCB writes entire China section in L’Automobile Magazine’s Annual Bible listing All vehicles in the world

Our Chinese market expertise has been put to good use once again in what is now an 8th consecutive year of collaboration between BSCB and French car monthly L’Automobile Magazine. Like last year, in 2020 BSCB was given full responsibility for a 20-page Chinese section in what is referred to in the French automotive industry as “The Bible”: an annual, 356-page catalogue listing every single nameplate sold across the planet (over 3000).

Called “Toutes les voitures du monde” (All the cars in the world), this Special Edition, in French, is available to purchase online for the first time ever here (as I know last year a few of you asked where to buy it).

This collaboration has once again been made possible by Alexandra Legendre and Frédéric Guihal who is now in charge of The Bible, and hawks eyes will notice the BSCB logo as the source of sales figures in the first pages of the catalogue. For the 2020-2021 edition, BSCB’s involvement includes:

– P.16: The best-sellers in the top markets in the world featuring BSCB.

– All commentary, sales figures and photos for 10 main Chinese carmakers disseminated across the first 220 pages of the catalogue (Baojun, Beijing, BYD, Changan, Chery, Dongfeng, GAC, Geely, Haval and MG).

– 10 full pages of secondary Chinese carmakers inside the “Tour du Monde” section of the catalogue, totalling 92 manufacturers.

I hope you enjoy reading this catalogue as much as I did working on it!