Argentina May 2020: Toyota Hilux reclaims lead in market down another -42.6%

The Toyota Hilux is back to #1 in Argentina.

As the country is slowly awakening from its COVID-19 torpor, new vehicle sales in Argentina drop -42.6% year-on-year in May to 21.015 units, pulling the year-to-date tally down -45.4% to 115.864. That’s a much better hold than in April (-88.3%) but still hardly a dynamic volume, keeping in mind May 2019 was already barrelling down -55.7% year-on-year. The Top 4 brands remain unchanged on last month, with Volkswagen (-46%), Renault (-51%), Toyota (-61%) and Fiat (-37.2%) on top. Jeep (-26.4%), Nissan (-35.4%), Citroen (-38.9%) and Peugeot (-39.1%) also outpace the market in the remainder of the Top 10 whereas Chevrolet (-56.1%) and Ford (-50.2%) struggle.

Further down, Mitsubishi (+700%), Isuzu (+300%), JMC (+75%), Ram (+66.2%), Hino (+60%) and JAC (+17.6%) defy the market conditions with substantial year-on-year gains. The Toyota Hilux (-57.9%) reclaims the top spot it holds YTD off the Chevrolet Onix (-41.3%) with the VW Gol (-19%) closing the podium like last month and YTD. The Ford Ranger (-9.3%) signs the best hold in the Top 6, the Fiat Toro (+3.4%) is the only year-on-year gainer in the Top 15 and the Renault Kangoo (-7.4%), Kwid (-15.6%) and Peugeot 208 (-30.8%) also resist in the remainder of the Top 10. The VW T-Cross (#13) remains the best-selling recent launch, way above the Toyota C-HR (#80) and DS 3 Crossback (#111).

Previous month: Argentina April 2020: Quarantine locks market down -88.3% to lowest volume in 60 years

One year ago: Argentina May 2019: Toyota and Hilux on top in devastated market (-55.7%)

Full May 2020 Top 50 All-brands and Top 215 All-models below.