New Caledonia (France) July 2019: C-HR lands at #4, lifts Toyota up 12.6% in market down -21.3%

The Toyota C-HR has finally landed in New Caledonia.

No sign of improvement for the new car market in New Caledonia, a French Overseas archipelago located north-east of Australia: -21.3% year-on-year in July to just 675 registrations, leading to a year-to-date volume now dow -13.6% to 4.210 units. Toyota (+12.6%) absolutely ignores the surrounding gloom with a sturdy double-digit giant cement its domination at 15.9% share, distancing Peugeot (-5.7%), Renault (+4.5%) and Dacia (-17.9%). Hyundai (+51.7%) scores the largest gain in the Top 10, with only Isuzu (+54.5%) doing better in the Top 20. Reversely, Subaru (-54.2%), Kia (-45%), Citroen (-40%), Mitsubishi (-28.6%) and Ford (-28.1%) implode.

Model-wise, the Dacia Duster (-22.4%) easily remains in pole position despite a harsh fall, distancing the Peugeot 208 (+100%) and Renault Clio (+150%) surfing on heavy discounts on the outgoing generations. The hero of the month is the Toyota C-HR, (finally) landing directly in 4th place for its first month of sales in the archipelago with 4.7% share, instantly becoming the brand’s best-seller just ahead of the Hilux (-45.8%) at #5. The Toyota Land Cruiser (+111.1%) and Isuzu D-Max (+54.5%) also shine in the Top 10.

Previous month: New Caledonia (France) June 2019: Toyota Yaris shoots up to #1 in market imploding -29.1%

Full July 2019 Top 25 All-brands and Top 20 models below.