Singapore July 2015: Honda, Peugeot & Subaru shine, market up 39%

Honda is the fastest-growing brand in the Singaporean Top 20 at #2.

* See the Top 35 All-brands by clicking on the title *

After surging 190% in June, the Singaporean new car market returns to more reasonable growth rates in July at +39% to 3.176 registrations, lifting the year-to-date total to 28.973 sales, exactly double the amount of a year ago (+99%)… This sudden taking off of the market finds its origin in the lowering of the price of Certificates of Entitlement – the sesame to be able to drive a car on Singapore roads. Having reached stratospheric heights – the equivalent of the price of the car itself – COEs are now slowly coming back to more manageable levels, with the effects being sales of mass market brands sky rocketing back to their levels of a decade ago when COE were at similar prices, whereas premium marques are losing their advantage and seeing their sales drop. Toyota outpaces the market at +69% to 20.7% share, followed by Honda (+218%), Mercedes (-23%), Mazda (+18%) and Nissan (+79%). Hyundai (+81%), Kia (+100%), Subaru (+181%), Peugeot (+193%) and Mitsubishi – inactive a year ago – also make themselves noticed.

Previous month: Singapore June 2015: Honda up to #2 in market up 3-fold

One year ago: Singapore July 2014: Mazda, Honda and Nissan shoot up

Full July 2015 Top 35 All-brands Ranking Table below.