World January 2015: Audi and Mercedes overtake BMW in luxury sales

February 11, 2015
Matt Gasnier
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Audi S3

Audi and Mercedes managed a coup for the first month of 2015, both overtaking BMW, the traditional luxury sales leader, worldwide. Thanks to sales up 10% year-on-year, Audi takes the lead of luxury brands with 137,700 sales worldwide, followed by the Mercedes brand at 125,865 deliveries (up 14%) and BMW at 124,561 units (+6%).

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