Bolivia Full Year 2013: Chinese brands at world-best 26% share

The Great Wall C20R has just been launched in Bolivia (Italian model shown).

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Today I can share with you very rare car sales data for Bolivia and it shows both a very striking evolution and structure. After gaining an immense 68% in 2010, 78% in 2011 and 50% in 2012 to 29,960 registrations, the Bolivian new car market is up a further 22% in 2013 to a record 36,418 units. This means new car sales in Bolivia have gone from 6,659 units in 2009 to 36,418 in 2013, an explosive 447% increase in only 4 years! This result is to be compared with 29,798 used cars imported in the country in 2013 according to the Cámara Automotor Boliviana (CAB). Where do these new cars come from? Still predominantly from Japan with Toyota, Nissan and Mitsubishi potentially leading the way.

However the most interesting piece of information regarding the Bolivian new car market is the record-breaking market share the Chinese carmakers have reached in only a few years of presence in the country. Starting at just 274 sales and 4.1% share in 2009, Chinese brands increased to 903 units and 8.6% share in 2010 (+230%), 3,715 sales and 18.6% share in 2011 (+311%) and 8,357 and 27.9% share in 2012 (+125%). This share is a world record, beating the 23.3% Chinese carmakers reached in Uruguay in 2013 which was previously though to be the highest ever. Granted, by ‘only’ increasing 12% in 2013 to 9,380 units, Chinese brands have gone down to 25.8% share in Bolivia this year, but this is still a world record.

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